Obviously if you have a blog or if you put yourself out there and you ask for public feedback or for public opinion, you’re going to get negative feedback. Not everyone’s going to like you, not everybody’s going to like what you’re doing. You’re going to get challenged and you’re going to get negative feedback. But you have to learn how to deal with it and turn it into a positive outcome. Remember if someone’s taken the time to read your article, watch your video and they've taken even more of their time to write a comment about their personal opinion whether you agree with it or not is really irrelevant. You need to publish it and respond regardless of how you feel about it. Today's article is about this very subject. How can you take something negative and turn it into something positive for your business.

1. le anm e anm arke t ing.co m http://www.leanmeanmarketing.co m/ho w-to -turn-criticism-in-yo ur-favo r
How to Turn Criticism In Your Favor
by Andrew
Podcast: Play in new window | Download (Duration: 3:18 — 3.0MB) | Embed
Video Breakdown:
0:00 – 0:12 Introduction
0:13 – 0:31 Not everyone will like you
0:32 – 1:15 Don’t ignore the negative comments
1:16 – 1:39 Respond and engage
1:40 – 2:25 Squidoo’s loss of authority
2:26 – 2:46 What changed
2:47 – 3:09 Links will be more valuable
3:10 – 3:18 Wrap up
Andrew here f or LeanMeanMarketing.com. Today’s video we’re going to talk about 2 quick things: the f irst
being negative comments and how you can handle those on your own blog and second, a quick update
about Squidoo.
Let’s get right to it.
Obviously if you have a blog or if you put yourself out there and you ask f or public f eedback or f or public
opinion, you’re going to get negative f eedback. Not everyone’s going to like you, not everybody’s going to
like what you’re doing. You’re going to get challenged and you’re going to get negative f eedback. But you
have to learn how to deal with it and turn it into a positive outcome.
If someone leaves a negative comment on your blog, you shouldn’t just delete it or not publish it or just
pretend that it didn’t happen. T hat’s actually the worst thing you can do. Remember if someone’s taken the
time to read your article, watch your video and they’ve taken even more of their time to write a comment
about their personal opinion whether you agree with it or not is really irrelevant. You need to publish it and
respond regardless of how you f eel about it.
I think one of the worst things f or a visitor would be to visit
a new site or to even visit a site that they’ve been to a f ew
times and to f inally leave a comment about their opinion
and it doesn’t get published or they don’t even
acknowledge that it happened. If it happened to me that
would probably be the last time that I would visit that
website.
Af ter publishing it, you need to respond to it in a
prof essional and positive way. You don’t get def ensive,
you don’t get angry, and you don’t start a war of words;
that’s the worst thing you could possibly do. Respond to it
in a positive light and try to engage that person. T hat one
person who may have disagreed with you or possibly didn’t
even like you may end up starting to as a result, you just
never know.

2. I still believe providing excellent value f irst will create more
happy then upset customers/visitors.
T he next tip is about Squidoo, it used to be one of those big web 2.0 sites that when it f irst came out
people used to abuse beyond belief because it provided good backlinks and a whole bunch of other positive
things. Squidoo and Google obviously caught on to this eventually and Squidoo lost some authority. It also
became a less desirable place to get links.
Over the last f ew months or probably closer to the last year now, Squidoo’s worked really hard to not only
rebuild their trust and authority but also clean out all the spammy and spun articles and all that other
garbage. What’s happened is Squidoo links have actually become a little bit more valuable again. But once
again, like a pendulum, once that starts to happen, people start to abuse it again and the abuse started to
rise again.
Very recently within the last week or so, we received an email f rom Squidoo (we don’t use it automated
purposes). It was just a notif ication that going f orward, they’re going to really start cracking down on
spintax, PLR material and spammy submissions.
It’s not only going to be a lot harder to get published on Squidoo but it’s going to be even more challenging
to keep it published on Squidoo. T hey will simply just cancel your account.
Don’t look at that as a negative thing; look at that as a really positive thing because all of the spammers and
all of the people who use those tools are going to start backing of f because it’s going to be harder to keep
your link on there. T hat means f or people who use it the right way will see typical link value increase.
If you were using Squidoo at one point and you kind of lost f aith in it because it had lost a lot of authority,
that should be coming back again. Using it again as part of your ongoing SEO strategy may be benef icial.
Check it out soon in the near f uture.
Again, this is Andrew Hiddleston f or LeanMeanMarketing.com. I hope you f ound those tips usef ul and I will
talk to you soon.