Choreo: Empowering the Future of Enterprise Software Engineering
T&f ip 1 13
1. Find your table. Invite your friends. Get together!
Organize group dinners in any of 12.000 restaurants in 7 countries*
* Brasil, Colombia, Spain, Chile, Peru, Italy and Portugal!
2. Organizing group dinners is painful...
• Call everyone
• Call the restaurant
• Facebook events
• Discount vouchers...
Your money, time and patience runs out!
The problem
3. Find the right restaurant
Book & get discounts for free
Invite your friends/colleagues
*no more phone calls, sms, facebook events, etc!
The 2 minutes solution
4. Signed Partnerships
Large supply without salespeople
300 restaurants 5.500 restaurants
Portugal Brazil, Chile, Peru, Colombia, ItalySpain
6.500 restaurants
12.300 Restaurants to choose from
Upcoming Partnership with TopTable (UK, Germany)
5. + 17 mln Bookings/M
50-75% Annual Growth**
* 2011 sum of Bookatable.com, Opentable.com, Toptable.co.uk, Restalo.es, Atrapalo.com, Restaurantes.com, and
Lafourchette.com
** Year over Year growth of OpenTable and Atrapalo
*
Market size
6. 6
JOÃO M.
3 dinners per year
10 guests
100 + new users
LTV 140 EUR +
Engage dinner organizers & activate passive users
NEW ORGANIZERS
2-5 dinners per year
5-30 guests
50 + new users
LTV 80-300 EUR
Business Model
How we make money:
1 Euro per seat
Other revenue streams:
Sponsored results
Affiliates program
API White-labelling
Future:
Mobile App
Gamified experience
Incentives for + dinners
11. EU Bookings total of top 4
players
Social Commerce
Restaurant Booking
Recommendation Engines
Diferentiated Assets
1) Wordwide client base
2) Social booking system app
3) Global restaurant API partnerships hub
Potential exits
12. 1. 5500 users since November.
2. 45 open dinner events.
3. 1000 bookings.
4. + 22% repeat customers.
5. Avg. 4-7 €/pax margin.
6. 5200 € + grossed.
Market testing / old site
13. The team
André Lopes –
CEO
Real Estate Capital
Markets background,
he is in charge of
international
expansion and
marketing..
Miguel Marinhas –
CTO
Previously CTO and
Intrapreneur of a two-
man team at Quidgest
that sold just under
€1 Million. Makes T&F
work.
João Mamede –
Frontend Dev.
2 years experience @
Fullsix developing web
apps for clients such as
L’Oreal, Sky Italia,
Super Bock.
Luis Rita –
Webdesigner
Design bachelor and
UX/UI Lover, has
become a responsive
design champion.
14. Raised 30k from a private investor for proof of concept.
Raising 200k for the commercial launch.
The investment proceeds to be used for:
- Marketing
- Secure and grow the T&F team.
Investment
17. EU Bookings total of top 4 players
Q. Can you be copied by your partners?
A. Yes, but we have first mover advantage and we are truly global, unlike each of them separately.
Q. If your partners cancel their agreements can you keep booking restaurants?
A. Absolutely. We keep all their details and we can enter in direct agreements with restaurants.
Q. Will you open up for restaurants to signup and offer dinners directly?
A. Absolutely. That is the next step.
Q. If someone books for and invites 20 people but only 15 guests confirm, will it be necessary to call the
restaurant?
A. No. We will automatically update your reservation to the number of people who actually confirmed
before the event takes place.
Q. Do your partners have access to the personal details of who reserves a table via T&F?
A. No, the bookings are made via T&F and we alone keep the info (email, facebook details, etc) of all the
the people who’ve confirmed their presence and we target them with our email campaigns.
Concerns and responses