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Anat background and accomplishments
1. GREAT WINES BEAR VARIOUS
AROMAS
I am like those great
wines, French, rich aromas, grown
on mixed soils
2. Studying …
Engineer in Electronics and Master in Marketing (HEC –
Robotics (Paris VI - France) France)
1 ½ yr ‘Associate Research’
at Lawrence Berkeley
Laboratory (CA-USA)
…And a mother teaching
creativity and art
3. Multi-cultural …
France - 6 -> 28 growing
US-CA: Stages and work at
up, studying, first love, first
Lawrence Berkeley
apartment, first job (Alcatel)
Laboratory– (1yr ½)
Germany: 1st language learned.
international work camps, stages
at Siemens (Koln)
Israel: birth ->6yr and
from 28 till now.
Started my own
And trips to many other destinations family, Professional
experience
8. Getting 5 outputs
1. Article in EMEAView:
http://www.amdocs-
marketing.com/emeaview/trendsandinsights3.html
2. Article in the CBG site
3. Article in The Source
4. Blog post:
http://blogs.amdocs.com/customermanagement/2012/08/01/service
-providers-look-to-simplify-and-get-proactive/
5. Synopsis to pitch the press to get bylined articles
11. Detailed synopsis to pitch to the press and
create a full article when we have a placement
(Peter Linton) back
Self-care research – suggested byline synopsis
Service providers need to wake up to the mobile revolution to improve customer service
[Name, job title] at Amdocs discusses findings from recent research into self-care and call centre
contact
Two thirds (65%) of the world’s 1.8 billion households are still not connected to the internet: compare
this to the six billion mobile subscribers (87% of the global population*) and it’s clear we live in a
mobile world.
Despite these figures, self-care offerings tend to lean towards PCs even as we increasingly turn to
post-PC connected devices. So why aren’t service providers thinking more about mobile self-care and
on top of this, why is customer care usually reactive instead of proactive?
Self service is popular with both service providers and consumers as a way of improving customer
satisfaction and resolving problems efficiently. For service providers, it’s about driving down call centre
costs by offering web-based or mobile self help tools like ‘how do I’ FAQs to reduce those incoming
calls. For consumers, it’s about getting the answers they need, quickly without going through to a call
centre, which can be more laborious. In this way, proactive alerts via email or SMS can compliment
these features e.g. by informing users of issues others may have had to help them take preventative
steps before they encounter the same problems.
In our latest research, 83% of the consumers said they were aware of self service options available to
them while 64 percent of service providers acknowledged they could reduce incoming customer calls
with the right self-care solutions.
17. Alvarion – Customer testimonial (video)
• Customer testimonial video on the launch of a 4G Wimax
network in Norway.
• Led to
• Sales tool for the company and sales teams
• Great partnership with the customer
• PR event that let to a great coverage including a 4p free article in
the industry press (Land Mobile Jan. 2011-UK) as well as local
article
18. Click below to see a movie about our customer, NextNet, and the first 4G city in
Norway, Fredrikstad.
NextNet is a WiMAX operator in Norway, operating the city of
Fredrikstad, population 72,760. It is about one hour away from Oslo and is the
nation’s seventh largest city.
NextNet is currently undertaking an exciting project, extending its coverage to
provide broadband connectivity everywhere in the city. This makes Fredrikstad
the first 4G city in Norway.
With many thanks to Moty Rosenbaum we captured the testimonial of this
customer.
In the movie you will see real wireless broadband coverage, including: using
Skype while traveling on a bus, use of various devices (e.g. WiFi/WiMAX
biscuit, dongle, notebook), in addition to the testimonial of the CEO, CTO, and
CMO of NextNet.
Here’s wishing you much success selling Alvarion’s next 4G city!
Anat
For further information please contact Anat.Grynberg@alvarion.com
19. My values
• Vast marketing experience in almost all aspects of
marketing
• Ability to enter fast new domains
• Methodology and processes
• Dedication, self-sufficient , creative and methodological
• Team player, multi-cultural
• Flexibility to travel. Native French, Fluent English, Hebrew
(hold a French passport)
il.linkedin.com/in/anatgrynberg
Editor's Notes
It says NibhaAggarwal, but I (Anat)wrote the article.
To create this a brainstorming session was initiated by myself to use the opportunity of the survey to create more opportunities to talk on Amdocs in the Press. I conducted the call with Onechocolatecomms and recapped with Peter.
Says author is Nibha Aggarwal, but this is me who wrote the article.
Chad Tanner: we should have this forum more oftenTzach Segal: well doneYaron Eshdat: I would like to have this kind of forum with other PBUs... And of course,
