1. GARBY ANKA
Google Online Marketing Challenge
2013

2. Company Profile
 In 1997 took place the incorporation of the company owned by Andrikopoulos
N., Triantafillou G., Merkouris N. that is taking action at the manufacturing of food
and meat treatment machines.
 In 2000 took place the acquisition and merger resulting in foundation of the well-
known Greek manufacturer of food processing machines GARBY ANKA.
Company’s Goal
“One of the company’s basic goals, except for its commercial action in matters that
concern our products, is the development, design and implementation of a quality
products series used at massive dining and generally at restaurants, shops and
butchers shops equipment.”

3. Product Portfolio
 Meat mincers with fridge & without fridge
 Water & Coffee boilers
 Drink mixers
 Band saws
 Kneaders & Mixers
 Meat tenderizers
 Cheese graters
 Sausage stuffers
 Potato & Onion Peelers
 Meat tenderizers
 Meat pressers – hamburger forming
 Vegetable processors
 Octopus tenderizers

4. Market Analysis
Potential clients:
 Supermarkets
 Hotels
 Butchers
 Cafeterias
 Restaurants
Exports to:
European Union, Asia and the Balkans

5. Proposed AdWords
strategy
Our marketing team has decided to perceive two goals:
1) boost company’s local sales;
1) introduce the company to European & the Balkan
market, especially to the South Europe, because Greece
has a long history of successful trading with such
countries as Italy, Bulgaria, Turkey, Spain, and Cyprus.

6. Campaigns
Google Search & Display Networks
Food processing machines
Sales in Europe and
The Balkans
Local Sales (Greece)
Ad Groups
Food Processing Machines Food Processing
Machines
Meat Mincers Meat Mincers
Band Saws Band Saws
Meat Tenderizers Meat Tenderizers
Vegetable Processors Vegetable Processors
Cheese Graters Cheese Graters
Water & Coffee Boilers Water & Coffee Boilers
Kneaders & Mixers Kneaders & Mixers
Potato Screeners Potato Screeners
Octopus Tenderizers Octopus Tenderizers
Targeting:
Albania, Bosnia and Herzegovina, Bulgaria,
Croatia, Cyprus, France, Georgia, Hungary,
Italy, Macedonia, Malta, Montenegro, Portugal,
Romania, Serbia, Slovenia, Spain, Turkey.
Greece
Super markets, hotels, butchers, cafeterias, restaurants, bakeries & pastry

7. Budget of campaigns
Sales in Europe and
The Balkans
50%
Local Sales (Greece)
50%
Total Per Week
Week 1
20%
$25
($3.57/day)
$25
($3.57/day)
50$
($7.14/day)
Week 2
30%
$37.5
($5.35/day)
$37.5
($5.35/day)
$75
($10.71/day)
Week 3
50%
$62.5
($8.92/day)
$62.5
($8.92/day)
$125
($17.85/day)
Total per Campaign $125 $125 $250

8. Ads Example

9. AdWords Results
25/04/13 – 30/04/13

10. AdWords Results
25/04/13 – 30/04/13