Supermarkets ranked first in sales volume

Competitive pricing

Private labels – Delisting

25% packed in dairy consumption

Turkey 43 kg vs EU 114 kg

Consumption imbalance

Propensity to VA Products

Milk supply is seasonal and vulnerable

Producer inefficiencies

International expertise, trusted corporate brand

Blockbusters and value-added products

Distribution muscle

Top-notch production

Fastest growth in foods category

Sales and distribution adapted to SM/HM, however discounters are rising

Cannot import milk powder due to regulation

Supply demand imbalance

Shortage of quality milk mostly due to small volume per supplier

Commoditized & aggressive branded base business markets (milk and yoghurt) w/price wars.

Consumers reluctant to abandon traditional tastes

The rise of the discounters and private label

Rising incomes, fast-growth categories

Consumer propensity for conversion to branded

Consolidation of retail space

FlavoredCheeseBalls

250K children reached in 2 years