An affordable, easy to use projector, especially catered to the specific needs of the schools in rural India. The main focus areas were that the product had to cheap yet deliver quality and should be rugged. It caters to people at the bottom of the economic pyramid and will help facilitate in creating digital classrooms in rural schools. It involves complete development of the product keeping both the technical and business aspect in mind.

1. Samsung “Chatur”
Learning in a Lunchbox
Team Radiance
Ashita, Shahab, Anand, Rekha, Luan, Carlos, Victoria

2. What is “Chatur”
lunchbox projector
low cost projector to facilitate education in rural areas
make traditional classrooms more interactive and empower teachers to become facilitators
in a digital world, than just providers of knowledge
use worldwide available open source education materials, e-books, online lectures,
through internet or data storage device

3. Who is “Chatur” for
rural schools inept in educational resources to teach
motivated teachers who lack specialized skills or training in pedagogy
personal, low cost projector for an individual
low skilled people who refrain from using expensive, sophisticated
technologies for the fear of breakage and recurring costs
social groups working to educate India - “Teach India Campaign”
communities with infrastructural shortcomings to install high end projectors -
open air classrooms in villages

4. Why “Chatur”
brings extensive teaching resources to rural areas motivating and educating
teachers who are not trained in pedagogy
overcomes the barrier of creating digital classrooms due to intermittent power
supply
rugged - plastic casing and jute fiber padding
inexpensive and easy-to-repair, overcoming the hesitation to use expensive &
sophisticated counterparts
digital teaching leaves a long lasting impression on students than regular
black-board teaching

5. Designing of “Chatur”
made up of six major components
cellphone with pico projector
cheap high intensity lamps
mini portable speakers
jute fiber
enclosing plastic box
strong electric tape

6. Internal Designing of “Chatur”
Top Assembly
Bottom Assembly

7. How does “Chatur” work
access digital information through mobile internet 2G/3G or data
storage devices like USB or Memory card
once plugged in, the touchscreen of mobile phone used to maneuver
through the data
pico projector projects on the screen
battery can be re-charged by charging the mobile phone - by usual
electricity, car batteries which are ubiquitous in villages, indigenous
methods like onion + electrolyte

8. Specifications & Cost of “Chatur”
Samsung i7410, pico projector
phone was taken as base which
costed around $60
Various redundant features like
GSM, GPS,Wifi, camera, etc.
were stripped which brought
down the cost to around $20.
Part Spec Cost
Mobile with
Pico Projector
3.2 inch
screen $20
Plastic
“Lunchbox”
56x . 110x.
160x $4
Jute Fiber 5m $0.1
High Intensity
Fliashlight 300 lumens $3
Mini Speaker 3.5 mm $3
Total $30

9. “Chatur” v/s The World
Chatur Cheapest Projector in Market
Part Spec Cost
Mobile with
3.2 inch screen;
Pico Projector
240 x 400 pixels $20
Plastic
“Lunchbox”
56x . 110x.
160x $4
Jute Fiber 5m $2
High Intensity
Fliashlight 35 lm/sq. m $3
Mini Speaker 3.5 mm $3
Battery 6 hrs
Total $30
Part Spec
Resolution 320 x 240
Light 40 lumen/sq. m
Battery 20 hours
Speaker In-built
Screen NA
Total $150

10. Category Price
Selling Price $36.67
Unit sold 15,000
Revenue $550,000
Cost per unit $30
Variable cost $450,000
Fixed cost $100,000
Profit $0
Category Price
Selling Price $62.33
Unit sold 15,000
Revenue $935,015
Cost per unit $30
Variable cost $450,015
Fixed cost $100,000
Profit $385,000

11. Rugged & High Quality “Chatur”
all components locally available - easy to repair in local mobile shops
high intensity lamp - high quality projection overcoming surrounding bright sunlight - no
blinds in classrooms, no roofs
external mini speakers - better sound, overcoming ambient noises - open classrooms
jute fiber cushion - giving it extra padding to protect during accidental falls, absorb
moisture in high humidity areas, heat resistant - no overheat, climate resistant
plastic casing- lightweight, durable, water proof, low cost
white cloth “dhoti” for screen in classes - easily replaceable & washable, given along
lightweight - 300g - 500g, easily portable like a “lunchbox”

12. Cultural Appeal of “Chatur”
“Chatur” - means intelligence and widely used Hindi language word
“lunchbox” metaphor - age old tradition of carrying lunchbox in bags
jute packaging - gives the product indigenous and Indian feel
“dhoti” - traditional attire of Indian men used as screen
components easily available and extremely easy to open and repair the
lunchbox - strong aspect of return of investment for Indians
giving special discounts on children’s day and teacher’s day - celebrated
nationwide

13. Distribution of “Chatur”
direct distribution channel - sell and deliver product directly, no middle
men - order can be placed with a simple phone call
making prototypes available across post offices having the strongest and
most penetrated network in rural and urban India
using cheap and reliable courier services like DTDC active across India,
charging less than $2 for packages less than 2Kg

14. Financing Plan of “Chatur”
upfront payment - paying in complete at time of purchase
installment schemes - paying in small increments over a period of 6months - 1 year
micro-financed loans - institutions like Asmita Mircofin Ltd (Karnataka), Cashpor
Micro Credit (Uttar Pradesh), Gram Vidya Micro Finance Pvt. Ltd. (Tamil Nadu)
have numerous branches in rural areas in India for similar purposes
government offered funding to Panchayats - village level administration
private schools in nearby urban and semi-urban regions can finance as social cause

15. Advertising & Branding of “Chatur”
Mr. Amir Khan, eminent Bollywood movie star is the brand ambassador
for Samsung - can promote “Chatur” at no extra cost
releasing social campaigns like “One Chatur One Teacher”
giving special incentives for independent teachers
presence of prototype at major local vendors, stationery shops, mobile
repair shops in the villages
brochures, banners, flyers, posters