JKT48 & FANS
JKT48 is the first overseas sister group of AKB48. It has been more than a year since  JKT48’s first public performance. T...
What makes JKT48 differ than any other     music groups in Indonesia?
JKT48’S OWN THEATER JKT48 has scheduled performance in their own theater at fX Sudirman F4. People whowant to see the show...
SONG SET LISTS Currently, the first generation of JKT48 (now known as Team J) is performing Renai Kinshi Jourei set list, ...
CHARACTERSThere are 23 members of Team J and 29 members of trainee. Team J now also consists of Nakagawa Haruka and Takajo...
HANDSHAKES | HIGH FIVESAt the end of each theater’s show, all members who perform are line up at the exit door.Fans have t...
BIRTHDAYS Celebrating JKT48 members’ birthday in theater has been a common tradition in AKB48family. This activity happens...
OFFICIAL MERCHANDISES JKT48 has official merchandises that are sold at the theater. Several merchandises can     also be p...
OFFICIAL FAN CLUB There are many JKT48 fan bases, spread in many cities. They gather around to talk about theirmost favori...
SOCIAL MEDIA BUZZ   Just like their sister groups, JKT48 members have their own accounts in Google Plus andTwitter. JKT48’...
The Fans Survey
In February 2013 a survey was distributed in Twitter. The survey asked aboutJKT48’s fans demographics and behaviors. Fans ...
Demography of respondents                                       female (18%)         30-35 yo >35 yo25-29 yo (1%)      (1%...
Demography of respondents                                                     Not working                                S...
Where did you learn JKT48 for the first time?                                                                    232      ...
Did you already know aboutAKB48/SKE48/NMB48/HKT48 before you know JKT48?                                 I’ve heard the   ...
What makes JKT48 interesting?Their spirit                                                Consist of AKB48’s        328 and...
What other things that make JKT48 interesting?
Are you interested in buying JKT48 merchandises?        Not interested             (6%)                        Still      ...
76%          of school student respondents          allocate budget to buy JKT48n = 213   merchandises every month
What’s the most exciting JKT48 merchandise?                                                                 352 255       ...
How many JKT48 photo packs do you have?                                             < 10                                  ...
65%          of school student respondents          collect JKT48’s photo packn = 213   merchandises
What do you think of JKT48 theater’s ticket price?19%                 70%               11%        expensive         not  ...
84%          of Jabodetabek respondents          have watched JKT48 theatern = 292   at least once
What makes you want to come to JKT48 theater?Hang out with fellow JKT48 fans                        163     To support JKT...
What kind of activities that you do                 inside JKT48 theater?                     306                         ...
Fan membership                             Official                            Fan Club                             (19.6%...
37%          of respondents have          participated in JKT48’sn = 467   special events41%          of official fan club...
How many times do youDo you follow JKT48                    respond to JKT48 members in Twitter?                    member...
Twitter mentions of JKT48 in January and February1.820.000 mentions                              Mega Konser JKT481.559.42...
Fans always support JKT48 members.  To what extend do you support them?62.5%      of respondents feel important to        ...
41.8%   of respondents feel important to        support by spreading info about        JKT48 to others40.7%   of responden...
Conclusion
Most fans learn about JKT48 from internet medium. The JKT48 official team regularly update  documentation on each event on...
About 66% of fans are interested in buying JKT48 merchandises within the limit of their ownpocket money. Most merchandises...
JKT48 theater is seen as an alternative place for entertainment in Jakarta. Most fans comehere to support their favorite m...
Bonus SurveyWho is the most ... of Team J?
The most friendly/active/attractive of Team J is...friendly                    active            attractive(20.2%)        ...
The smartest member of Team J is...(19.2%)                     (16.5%)n = 408                     n = 408Beby Chaesara Ana...
The most humorous member of Team J is...(35.4%)                       (25.7%)n = 413                       n = 413Jessica ...
Member of Team J who love to smile is...(20%)                         (14.3%)n = 414                       n = 414Shania J...
Member of Team J who can lead is...(71.1%)n = 415Devi Kinal Putri
The best singer of Team J is(44.4%)                         (31.4%)n = 414                         n = 414Stella Cornelia ...
And the best dancer of Team J is...(75.2%)n = 411Beby Chaesara Anadila
JKT48 & FANS       Survey compiled and documented by Pitra Satvika, 2013Thank you for all JKT48 fans who have participated...
Upcoming SlideShare
Loading in …5
×

JKT48 & FANS

25,554 views

Published on

JKT48 is the first overseas sister group of AKB48. It has been more than a year since JKT48’s first public performance. The group has appeared in many television show in Indonesia and Japan. They have shown their stage performance in many occasions, from requested public performance to their own personal shows in theater. They have fans that stay loyal with them, attending to most of their shows and events. Fans that keep on supporting the group’s members in any way they can.

In February 2013 a survey was distributed in Twitter. The survey asked about JKT48’s fans demographics and behaviors. Fans answered how do they know about JKT48, why do they love them, and to what extend fans will go to support them. The survey received 561 respondents.

And this is the report...

Published in: Entertainment & Humor
1 Comment
11 Likes
Statistics
Notes
No Downloads
Views
Total views
25,554
On SlideShare
0
From Embeds
0
Number of Embeds
14,104
Actions
Shares
0
Downloads
785
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide

JKT48 & FANS

  1. 1. JKT48 & FANS
  2. 2. JKT48 is the first overseas sister group of AKB48. It has been more than a year since JKT48’s first public performance. The group has appeared in many television show inIndonesia and Japan. They have shown their stage performance in many occasions, fromrequested public performance to their own personal shows in theater. They have fans that stay loyal with them, attending to most of their shows and events. Fans that keep on supporting the group’s members in any way they can.
  3. 3. What makes JKT48 differ than any other music groups in Indonesia?
  4. 4. JKT48’S OWN THEATER JKT48 has scheduled performance in their own theater at fX Sudirman F4. People whowant to see the show have to book first on the official website (www.jkt48.com) and wait. The theater’s ticket then will be given randomly to any registrants. Another option is to queue in the theater’s waiting list.
  5. 5. SONG SET LISTS Currently, the first generation of JKT48 (now known as Team J) is performing Renai Kinshi Jourei set list, while the second generation (labeled as trainee) isperforming Pajama Drive set list. Each set list contains 16 songs, different from the one they usually play in public performances. All songs are adapted from AKB48’s original theater songs.
  6. 6. CHARACTERSThere are 23 members of Team J and 29 members of trainee. Team J now also consists of Nakagawa Haruka and Takajo Aki, who were transferred from AKB48. Each member hasdifferent personality that are accentuated during theater’s talk (MC) session. Fans will get to know each member’s profile by hearing what they say in each show.
  7. 7. HANDSHAKES | HIGH FIVESAt the end of each theater’s show, all members who perform are line up at the exit door.Fans have the chance to do high fives with members, congratulating their performance. Sometimes on special events, fans may handshake each member. Usually during handshake, fans have more time talking with each member.
  8. 8. BIRTHDAYS Celebrating JKT48 members’ birthday in theater has been a common tradition in AKB48family. This activity happens after the show is finished. The birthday girl blows the cake’s candle with “Namida’s Suprise” song played in the background.
  9. 9. OFFICIAL MERCHANDISES JKT48 has official merchandises that are sold at the theater. Several merchandises can also be purchased online. Aside of the new CD/DVD album, the most boughtmerchandises are photo packs. Fans love to collect all photo packs, trading them with one another to have the most completed collections.
  10. 10. OFFICIAL FAN CLUB There are many JKT48 fan bases, spread in many cities. They gather around to talk about theirmost favorite member. JKT48 also has official fan club (OFC), where members have to pay annual subscription. Members of OFC have several benefits, such as bigger chance in winning the theater’s ticket, or doing activities together with JKT48 members in periodical events.
  11. 11. SOCIAL MEDIA BUZZ Just like their sister groups, JKT48 members have their own accounts in Google Plus andTwitter. JKT48’s management has strict rules in social media. Each member may not responddirectly to their fans, to avoid jealousy among them. They can answer questions asked by fans by not mentioning the Twitter’s handle. To give appreciation to their fans, each member may also photo the fans’ gifts and share them in Twitter. This one way talk between fans and members doesn’t keep the fans to talk, mention, and support the members in Twitter.
  12. 12. The Fans Survey
  13. 13. In February 2013 a survey was distributed in Twitter. The survey asked aboutJKT48’s fans demographics and behaviors. Fans answered how do they know about JKT48, why do they love them, and to what extend fans will go to support them. The survey received 561 respondents.
  14. 14. Demography of respondents female (18%) 30-35 yo >35 yo25-29 yo (1%) (1%) (10%) male (82%) <18 yo (37%) 18-24 yo (51%) married (3%) single (97%)
  15. 15. Demography of respondents Not working Self Employed (3%) (3%) Jakarta Private (26%) Employee (16%) University Outside StudentsJabodetabek (38%) (48%) Bodetabek (26%) School Students (38%) Government Employee (2%)
  16. 16. Where did you learn JKT48 for the first time? 232 193 159 113 28 29 10Theater Public AKB48 Friend Television Product Internet performance info promo
  17. 17. Did you already know aboutAKB48/SKE48/NMB48/HKT48 before you know JKT48? I’ve heard the name and don’t like their work (9%) Not yet (27%) I’ve heard the name but haven’t listened to their work (38%) I’ve heard the name and enjoy their work (26%)
  18. 18. What makes JKT48 interesting?Their spirit Consist of AKB48’s 328 and hard Their Their Unique Their Their stage performance all girl sister Their stage work song personality concept costume members group performance 198 AKB48’s sister group 27 29 45 67 67 139 Consist of all girl members 67 139Their costume 198 328 188 Other things
  19. 19. What other things that make JKT48 interesting?
  20. 20. Are you interested in buying JKT48 merchandises? Not interested (6%) Still considering (28%) Interested (66%) < Rp.100.000 Never buy (34%) merchandises (34%)What’s your budget for JKT48 > Rp.500.000merchandises (2%) Rp.100.000 - Rp.300.000 (25%)every month? Rp.301.000 - Rp.500.000 (5%)
  21. 21. 76% of school student respondents allocate budget to buy JKT48n = 213 merchandises every month
  22. 22. What’s the most exciting JKT48 merchandise? 352 255 193 189 153 102 75 56 37 29 35 27Photo Official Poster Calendar Hand-Neckstrap Mug Keychain CD/DVD JKT48 JKT48 Light-pack guidebook kerchief generaltshirt with stick tshirt member’s name
  23. 23. How many JKT48 photo packs do you have? < 10 (28%) Don’t have any (45%) > 100 (2%) 10 - 50 51 - 100 (14%) (5%)
  24. 24. 65% of school student respondents collect JKT48’s photo packn = 213 merchandises
  25. 25. What do you think of JKT48 theater’s ticket price?19% 70% 11% expensive not willing to expensive pay double > 10x (2%) 1xHow many times do Don’t always go (9%) 2x - 5x every monthyou go to JKT48 (27%) (20%)theater every 6x - 10x (4%)month? Have never come to theater (38%)
  26. 26. 84% of Jabodetabek respondents have watched JKT48 theatern = 292 at least once
  27. 27. What makes you want to come to JKT48 theater?Hang out with fellow JKT48 fans 163 To support JKT48 member 308 JKT48 theater has become 320 an entertainment alternativeWhat will you do Queue on theater’swhen you don’t win waiting list (24%)a ticket book? Do nothing, wait for the next opportunity Find help from friends (73%) to get extra ticket (3%)
  28. 28. What kind of activities that you do inside JKT48 theater? 306 287 68 56 37 23 28Wotegei Live Chant Sing Stay silent Show up Take notes tweet along for the member’s during MC whole name on session show paper/poster/ tablet
  29. 29. Fan membership Official Fan Club (19.6%) (9.4%)Fan Communities (47.8%) Not a member (42.1%)
  30. 30. 37% of respondents have participated in JKT48’sn = 467 special events41% of official fan club members have participated in JKT48’sn = 110 OFC events
  31. 31. How many times do youDo you follow JKT48 respond to JKT48 members in Twitter? members’ tweets everyday? Don’t follow anyone (6%) Never tweet (21%) 1x - 5xAll members (50%) Only favorite > 10x (36%) members (15%) (58%) 6x - 10x (14%)
  32. 32. Twitter mentions of JKT48 in January and February1.820.000 mentions Mega Konser JKT481.559.420.000 impressions Warnai Harimu Winner in newcomer category Dahsyat Award
  33. 33. Fans always support JKT48 members. To what extend do you support them?62.5% of respondents feel important to support by purchasing JKT48 merchandises58.4% of respondents feel important to support by purchasing JKT48 theater’s ticket56.3% of respondents feel important to support by watching JKT48’s every stage performance
  34. 34. 41.8% of respondents feel important to support by spreading info about JKT48 to others40.7% of respondents feel important to support by responding to JKT48 members’ Twitter updates37.3% of respondents feel important to support by joining JKT48 official fan club32.8% of respondents feel important to support by watching JKT48’s TV performance live on venue
  35. 35. Conclusion
  36. 36. Most fans learn about JKT48 from internet medium. The JKT48 official team regularly update documentation on each event on their YouTube channel. There are also hundreds of other unofficial JKT48 videos uploaded by fans, from fancams to television program recordings.Talks about the group can be seen in Twitter, Google Plus, and Kaskus boards. In February, it reached its peak during Mega Konser JKT48 Warnai Harimu. Their appearances in brand promo such as Pocari Sweat also increase awareness of the group’s name. Fans love JKT48 mostly because of their stage performances. The group’s relation with AKB48 and the very concept of idol group adapted locally make it even more interesting.
  37. 37. About 66% of fans are interested in buying JKT48 merchandises within the limit of their ownpocket money. Most merchandises’ buyers come from school and college students. They alsocollect photo pack collections, which is also the most interesting item after JKT48’s CD/DVD. About 62.5% of fans feel important to support JKT48 by purchasing JKT48 merchandises. About 38% of fans have never been to JKT48 theater, even though they want it so much.Mostly because they lived outside Jabodetabek. About 84% of fans who live in Jabodetabek at least have visited JKT48 theater once.
  38. 38. JKT48 theater is seen as an alternative place for entertainment in Jakarta. Most fans comehere to support their favorite member. About 58.4% of fans feel important to support them bypurchasing theater’s ticket. They usually chant and sing along, or just stay silent, for the whole show, enjoying the performance given by JKT48 members. Only 37% of fans have participated in JKT48 special events. Probably because they live outside of Jabodetabek. Fans feel it’s more important to support JKT48 by coming to watchtheir public perfomance and responding the members’ tweet than by joining JKT48 official fan club. Fans probably prefer to support members on any free medium, compared to pay for official fan club annual subscription.
  39. 39. Bonus SurveyWho is the most ... of Team J?
  40. 40. The most friendly/active/attractive of Team J is...friendly active attractive(20.2%) (42.3%) (27.5%)n = 415 n = 411 n = 408Melody Nurramdhani Laksani Nabilah Ratna Ayu Azalia
  41. 41. The smartest member of Team J is...(19.2%) (16.5%)n = 408 n = 408Beby Chaesara Anadila Cindy Gulla
  42. 42. The most humorous member of Team J is...(35.4%) (25.7%)n = 413 n = 413Jessica Vania Nabilah Ratna Ayu Azalia
  43. 43. Member of Team J who love to smile is...(20%) (14.3%)n = 414 n = 414Shania Junianatha Melody Nurramdhani Laksani
  44. 44. Member of Team J who can lead is...(71.1%)n = 415Devi Kinal Putri
  45. 45. The best singer of Team J is(44.4%) (31.4%)n = 414 n = 414Stella Cornelia Sendy Ariani
  46. 46. And the best dancer of Team J is...(75.2%)n = 411Beby Chaesara Anadila
  47. 47. JKT48 & FANS Survey compiled and documented by Pitra Satvika, 2013Thank you for all JKT48 fans who have participated in the survey @pitra www.media-ide.com

×