wecreatebridges | scaling lessons from Breaking Bad
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What Breaking Bad can teach you about successful scaling. It's the opportunity to discuss an often ignored topic: successful scaling. It is important as it is the main reason startups fail. This quick summary provides entrepreneurs with tangible illustrations of challenges every startup has to face with scaling: growth in size (market, quantities), and complexity (distribution, partnerships…) and sustainability (over 5 seasons) Breaking Bad allow to identify important components of value creation: 1) processes 2) assets 3) capital efficiency and what how components of value creation work together for maximisation
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wecreatebridges | scaling lessons from Breaking Bad
- 1. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Successful scaling BUSINESS LESSONS FROM“BREAKING BAD”
- 2. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Why we do whatwedo WE CREATE BRIDGES
- 3. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense.
- 4. xxx Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons
- 6. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons WHY itis relevantforbusinesses?
- 7. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Successful scaling BUSINESS LESSONS FROM“BREAKING BAD”
- 8. 8 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. RV,Tohajiilee Navajo Reserve(Pilot) RV,Navajo Reserve Interrupted by Krazy-8and Emilio Koyama (Pilot) RV,New Mexico Desert(Gray Matter). The batch is destroyed by Jesse who is unsatisfied with its quality RV,New Mexico Desert Jesse & Walter produce 1pound (Crazy handfull ofnothin’) RV,New Mexico Desert. Produced 1pound RV,location unknown –0.53 Pounds (A no rough stufftype deal) Cook in Jesse’basement, using Methylamine: Blue Sky isborn. Produced 4. Pounds In“4 Days out”, Walter & Jesse produce 42 pounds of Blue Sky With Vamonos Pestcustomer Houses & Portable Lab, they produce on average 50 pounds of Blue Sky (Hazard Pay) Asa comparison, Gustavo Fring’s operations allow him to produce up to 300 pounds per week
- 9. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. #1 investinyourcritical assets Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons
- 10. 10 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Location Assets Product 4.6 POUNDS 88.000$ 42 POUNDS 1.3 M$ NONE NONE 1 POUND 2.600$ RV + PREPAID PHONE 1 POUND 47.000$ RV + PREPAID PHONE 1/2POUND 17.000$ RV + PREPAID PHONE 50 POUNDS 1.100.000$ Twice/ month120.000$ Occasional
- 11. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. #2 planforthe worst Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons
- 12. 12 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Ruthless Pessimism Blind optimism
- 13. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. #3 defineyour businessmodel before go to market Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons
- 14. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense.
- 15. 15 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Location Assets Product 42 POUNDS 1.3 M$FRING 50 POUNDS 1.100.000$ (800) 1.000.000$ DECLAN LICENSING Twice/ month Monthly Occasional 2400 32.000.000$FRING Monthly
- 16. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. #4 scale comes at acost Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons
- 17. 17 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Sourcing Lydia Rodarte (methylamine supply): NA Ron Forenall, Madrigal Warehouse: NA Production Vamonos Pest: Portable Lab (120.000$) Crew: 10.000$ per cook Drivers: 20% per cook Distribution Declan (US):NA Lydia (overseas): NA Enforcement Jack Welker Todd Alquist White Supremacist Gang Leadership Walter, Jesse & Mike share 30% of netprofit each (167.000$/cook).
- 18. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. Photo Credits: KevinDooley (pause) – 2007 viaFlickr Creative Commons
- 19. 19 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense.
- 20. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. #1:identify yourcriticalassets andcostto scale #2: doublethinkforsuccess #3: definebest sales model scenarios before expandinggo-to-marketefforts #4:Chasecapital efficiencies fromthebeginning
- 21. Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. wescale organisations successfully and with soul WE CREATE BRIDGES
- 22. because BUILDINGaproduct/service AND DESIGNINGA BUSINESS REQUIREdifferentSKILLS
- 23. WE REVERSEENGINEER THE DESIGNOF YOURBUSINESS
- 24. architectural map of yourFUTURE organisation + a roadmap to getthere
- 25. + builtinflexibility to adapt to changing environment
- 26. 26 Successfulscaling:what startups can learn fromBreaking Bad bywecreatebridges is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 InternationalLicense. owecreatebridges.com