G321 Evaluation Question 3

1. G321 Evaluation Question 3
Amy-Jane Curtis

2. What kind of media institution might
distribute your media product and why?
Cinema distribution
• 1. The opening to our thriller would be suitable for showing in
mainstream cinemas such as Odeon and Vue from my research on
cinema, I found that Odeon often show thriller films such as
‘Insurgent’, ‘Fast and Furious 7’ and ‘The Gunman’. The storyline of
our film means that it would be more suitable for an older
audience, with issues in our thriller dealing with violent issues.
However our film may be suitable to be distributed to independent
cinemas such as Cinema City due to our thriller not always
conforming to the typical thriller. Our film must also be affordable
as most young people don’t have the money to spend on luxuries
like going to the cinema. Mainstream cinemas are usually cheaper
than independent cinemas. Another reason our film would be
better off shown at a mainstream cinema, is that Vue now offer a
wider variety of media shown, such as opera and live theatre, this
means that a wide range of people are likely to find out about the
thriller and want to watch . Overall the film would be aimed at a
mainstream cinema for distribution due to the cheaper prices for
the audiences, making the film more accessible to all.

3. What kind of media institution might
distribute your media product and why?
Digital distribution
• In today’s market, with growing methods of digital distribution, this is an
important step in promoting the film. Netflix now offer an ‘at home
cinema’ so audiences can view films on at the cinema at home. Most users
of Netflix are young teenagers as it is more affordable than going to the
cinema every week. Because of this, it would be a good decision for us to
distribute our thriller through viewing platforms such as Netflix and Now
TV. These are easy to access from home and take less effort than going to
the cinema, maximizing the audience numbers that will be attracted to
our thriller. Promotion techniques available online are now more
successful than the traditional idea of ‘word of mouth’ as the thriller can
be shared to a large number of people at once. Advertising campaigns will
gain more attention and attract more people to the upcoming film. Recent
films such as ‘Fast and Furious 7’ use social networking sites such as
Facebook and twitter to allow the public to gain easy access to
information.

4. What kind of media institution might
distribute your media product and why?
TV Distribution
• I don’t think that T.V distribution would be beneficial
for our thriller film, as it is more likely to be released to
the box office. However, companies such as the BBC
regularly broadcast thriller series such as ‘Spooks’ and
‘Spiral’ on and BBC 4. However, many of these thriller
programmes are targeted towards an older audience
who don’t want to go to the cinema to see films. The
BBC do not aim their broadcasts towards younger
audiences, therefore not relevant to our target
audience and not being suitable for T.V distribution.