An understanding about why, how surveys are done, its type and benefits given with advantages and disadvantages of each type of models of survey which include questionnaire,telephonic and personal interview. also describes about employee satisfaction survey and the best practices

1. AMRUTHA.M.R
II MHA

2. • A type of research to collect data and facts about
some certain situation or issue from target
population existing in surroundings having
relevance to the nature of study
• Survey is a research strategy to study the
relationships and characteristics and is based on the
desire to collect information

3. • Surveys are now used in all areas of life.
For example business, industry, education,
media etc.,
• Surveys are method of data collection in which information
is gathered through oral or written questioning
• Data collection through survey involves persuasion of
respondents and then on some level social interaction
between the respondents and the research interviewer
which demands team efforts of many people requiring
diverse skills

4. • To provide someone with information ( to describe
the situations)
• Problem identification and solving
• To measure the change
• To study the attitudes, behaviours and habits to
examine cause and effect relationship
• To formulate and test hypotheses and decision
making

5. TYPES OF SURVEY:
DESCRIPTIVE SURVEY:
A descriptive survey attempts to picture or document
current conditions or attitude that is to describe what exists
at the moment
ANALYTICAL SURVEY:
An analytical survey attempts to describe and explain
WHY certain situations exist. Two or more variables are
tested to prove the research hypothesis

6. •
• OTHER TYPES INCLUDE:
1) FACTUAL SURVEY:
Respondents acts as reporters
2) OPINION SURVEYS:
Respondents express his view point opinion
3) INTERPRETATIVE SURVEYS:
(Interpretation)
Example: Why do you read newspaper?

7. HOW IS IT PERFORMED?
Surveys are usually performed by means of
framed questionnaire. Methods of survey include:
• Mailed questionnaire
• Personal interview
• Telephonic interview

8. •
• MAILED QUESTIONNAIRE:
• Mail survey involves sending a cover letter and
questionnaire to a specific person
• The cover letter states the purpose, sponsor instruction
and time of return
• The questionnaire should be self explanatory, clear and
simple

9. ADVANTAGES
• Less expensive
• Quick results
• Less opportunity for bias and
errors
• Wide coverage
• Less time consumption
• Collection of data about sensitive
topics
• Respondents may use personal
records
DISADVANTAGES
• Requires simple questions
• No probing opportunity
• No control over WHO fills
• Low response rate

10. PERSONAL INTERVIEW:
• Interviewing is a form of questioning characterized by the
fact that it employs verbal questioning
• Together with the questionnaire, interview make up the
survey method which is one of the most popular methods of
data collection

11. ADVANTAGES:
• Flexibility in questioning
• Control over the interview
• High response rate
• Collection of supplement data
DISADVANTAGES:
• Higher cost
• Interviewer bias
• Respondent’s hesitation on
sensitive topics
• Greater staff requirement

12. TELEPHONIC INTERVIEW:
It demonstrates the same structural
characteristics as standard interviewing technique
except that it is conducted by telephone

13. ADVANTAGES:
• Moderate cost
• Less time consumption
• Higher response rate
• Quality ( Supervision, Recording)
DISADVANTAGES:
• No supplement information
• The “Broken-off” interviews
• Hesitation to discuss sensitive
topics

14. EMPLOYEE SATISFACTION :
Employee satisfaction is vital for employee motivation which
drives the prosperity of the organization. The term employee
satisfaction denotes employees cognitive ad effective satisfaction of his/
her job specific components
• Pay
• Promotion
• Work tasks
• Co-workers
• Supervisors
• Participation

15. •
EMPLOYEE SATISFACTION
SURVEY:
Employee satisfaction survey findings can become
valued management information tool and can be used to
identify, simplify, prioritize job roles, monitor the
effectiveness of change initiatives, establish performance,
coaching and mentoring objectives for managers.

16. BEST PRACTICES:
• Establish clear goals and objectives before
conducting survey
• Focus on what is to be measured
• Encourage employees to participate
• Communicate results and report back to employees
post survey

17. THREE MAIN ELEMENTS FOR STRUCTURE
OF QUESTIONNAIRE:
• The cover letter
• Instructions
• Main body

18. THE COVER LETTER:
The cover letter must have the following details:
• The main objectives and social significance of the
study
• The research team and its sponsors
• The reasons why the respondents should complete
the questionnaire
• Assurance of anonymity and confidentiality
• Requirements for completion such as maximum
time, conditions etc.,
• Issues related to ethics

19. THE INSTRUCTIONS:
• How to fill the questionnaire
• To remind the ethics
• To request the respondents not
to please the researcher
THE MAIN BODY:
• Includes questions
• Be careful with regard to
1. content
2. Structure
3. Format
4. Wording
5. flow

20. BENEFITS:
Employee satisfaction surveys can provide managers with
good information about the organization’s health. In addition to
improved patient satisfaction, other benefits of measuring and
improving employee satisfaction include:
• Reduced turnover
• Associated reductions in training costs
• Identifying cost-saving opportunities
• Curbing absenteeism
• Strengthening supervision
• Assessing training needs
• Streamlining communication
• Benchmarking the facility’s progress in relation to the industry
• Gauging employee’s understanding of, and agreement with, the
facility’s mission