1. Optimizing
Opportunity
House for the
Future.
Social Media & Marketing Team:
Alexis Cuffee (Twitter), Jaliza Cruz (Instagram),
Amruta Patel (Hootsuite)

2. Metrics & Tracking Tools

4. What is HootSuite?
 A “social media management system”
• Used by businesses, organizations, and even personal
 Web-based dashboard
• Collaborate & execute campaigns across multiple social media platforms
 User-friendly interface
 Accessed through web browser
 HootSuite app
• for iPhones and Android Phones.

5. Hootsuite Dashboard

6. Utilization of Hootsuite.

9. Whatdoes
HootsuiteCost?
 Hootsuite offers:
• FREE account
• Pro ($9.99/month)
• Enterprise (customized)
Unless…

10. HootGiving
 As a non-profit:
• Discounts up to 50%
• Apply for Opportunity House
• Cost effective!
 Social Media Coaches
• Provide education on:
• Measure ROI
• Delegation of tasks
• Manage permission

11. Other Metric & Tracking Tools
Google Analytics! Investment in a Tablet!
 Mobilized Apps!
• Snap-by-SNAP!
• Instant Postings!
 Provides statistics & basic
analytical tools:
• SEO
• Marketing purposes
• Available to anyone with
Google account.

12. WorksCited
– https://hootsuite.com/
– http://www.socialmediaexaminer.com/is-
hootsuite-pro-a-smart-investment/
– http://nonprofitfundraising.com/nonprofit-
social-media/
– https://www.trustradius.com/products/hootsui
te-enterprise/reviews
– http://www.myaspergerschild.com/2012/06/e
motional-aspergers-child.html