Discover a range of ways to use Pinterest for marketing purposes. In Part 3, learn how to set up a marketing plan to use Pinterest to further your business goals.

1. How to Use Pinterest for
Marketing Purposes
Part 3 of 3

2. What You Learned in Part 2
• You have learned how to get an account, set
up your profile, and set up a business profile.
• You have learned how to pin and upload pins,
edit and delete them.
• You have learned how to create and manage
pin boards.
• You have also learned how to format your pins,
link using your pins, and about the type of pins
you can use to market your business on
Pinterest.

3. What You Will Learn in Part 3
• How to set up a pinning strategy
• Copyright issues you need to be aware of
when using Pinterest
• How to collaborate with others
• How to build your audience
• Integrated marketing strategies using
Pinterest
• How to measure and track your success

4. Set up a Pinning Strategy
• Key Topics
• Use Keywords
• Photos of your products will be key!!
• Use video if you wish
• Related content from Amazon and other
trusted sources-don’t forget to put in your
affiliate links, but remember, you are not
allowed to use url shortening
EternalSpiralBooks.com/pinterest4

5. Housekeeping Issues on Pinterest
• Administration-you can have more than one
person pin on the board and invite others to do
so as well
• Artwork-if your site is not that visual, start
snapping pictures!
• Etiquette and copyright-always credit sources if
possible, or make everything in-house so there
is no doubt.
• Do more than self promote-make your boards
useful to others interested in your niche
EternalSpiralBooks.com/pinterest5

6. Collaborating With Others
• Group Boards
• You can enable permissions on your
boards so others can pin too.
• You can have enterprise-wide boards in
your account.
• You will receive invitations from others to
join their boards. Do so strategically and
helpfully. Focus on your niche only and pin
high-quality material.
EternalSpiralBooks.com/pinterest6

7. Building Your Audience
• Use the find friend option
– Facebook
– Twitter
– Google+ and Gmail
– Yahoo!
• Follow pinners posting relevant content
• Cross-connect your social media accounts
• Add a Follow or Pin it button to
your site or blog
EternalSpiralBooks.com/pinterest7

8. Marketing Strategies
• As a promotional tool
• As a traffic driver
• As a connection tool with other platforms
• Hashtags
• Commenting and @responding
• Connect to Facebook and Twitter
• One pin, several cross-posts
• Use tools that allow advance scheduling of
your pins
EternalSpiralBooks.com/pinterest8

9. Copyright Issues to Be Aware Of
• Make sure you read the Terms of Service
and do not violate copyright
• Cite your source
• Pin from original source
• Create your own content to be sure of
rights.
• Check before repinning
• Avoid embed=be clear about ©
EternalSpiralBooks.com/pinterest9

10. Measure and Track Your Results
• Google Analytics
– tagged URLs
– Direct traffic
• Cross-posting engagement with Facebook and
Twitter
• Re-pins
• Re-tweets
• Shares and likes on FB
• Social networking is all about engagement and
relationship building these days, not just blasting out
content
EternalSpiralBooks.com/pinterest10

11. PinPals to Follow
• Reciprocate pins
• Note the top right corner of
your account, which will
show the most recent
messages related to your
account, such as pinners
who pinned your content or
who are following your board
now
EternalSpiralBooks.com/pinterest11

12. Marketing: Pin Consistently
• Pin every day for a couple of minutes
• Cross-post with Facebook and Twitter
• Make your pins useful
• Be a real person with interesting pins
• Set aside time to follow other pinners
• Comment on pins
• Link up with friends
• Accept board suggestions
EternalSpiralBooks.com/pinterest12

13. Get help as needed
• The help menu is a great
way to find out more
without having to hunt
everywhere-click the
question mark on the lower
right of the page
• This site is far more user-
friendly than it used to be.
• Pinterest has added new
items for business owners
For help, visit:
https://help.pinterest.com/en?s
ource=question_mark

14. Conclusion
• Pinterest is a fun and interesting way to interact
with others and market your business
• It is highly visual and you can link to specific
URLs to track your marketing goals
• New business and analytics tools are being
added all the time.
• The demographics show that if you want to
connect with women, this is a great site
• Participate and be real and your content will get
re-pinned.
EternalSpiralBooks.com/pinterest14

15. Credits
Thank you to Evelyn Trimborn for this
presentation, derived from “How to Use
Pinterest for Marketing Purposes,” by Jeff
Hamilton, Evelyn Trimborn and Martin
Warner, from Eternal Spiral Books
http://EternalSpiralBooks.com/pinterest