The CMO Survey - Highlights and Insights Report - Spring 2024
Amira foods in new delhi
1. AMIRA FOODS IN NEW DELHI – THE WORLD LONGEST BASMATI RICE AMIRA INDIGO EXTRA ORDINARY
LONG GRAIN BASMATI RICE
AMIRA Indigo Basmati – It’s love @ I st bite…
It indeed is the Xtra special Basmati for Xtra special occasions. The grain is firm, fluffy in texture and is
matured for 18 months; and these characteristics infuse it with some unique cooking properties. This
elegant grain is referred to as the new generation – the Indigo generation Basmati.
A smart ‘n’ strong grain with an extra- ordinary length.
Cooking Benefits:
A Basmati variety that’s been specially developed to offer superlative cooking properties. It has a grain-
length that’s almost 2.5 times longer than Pure Basmati.
It’s firm texture and inherent strength ensures the grain retains a perfect shape even when prepared in
Dum Pukht (strong steam).
The long and slender grain remains separate, without sticking to each other and makes for the perfect
visual treat for food art.
It’s Basmati that has been aged for 18 th months
Ideally recommended for the luxurious Hyderabadi Bum Pukht Biryani and Traditional Indian and
contemporary Pilafs.
Amira Indigo Basmati is is available in convenient packs of 1 kg, 2kg, 5 kg & 20 kg
PARBOILED INDIGO SELLA BASMATI RICE
Indian AMIRA 1121 Basmati Sella Rice is renowned the world over as the longest grain of Basmati. This
Long Grain Variety is a visual treat and a delight to cook.
Available in 10 kg and 25 kg in Non –woven bags, Jute and Dupont packaging is also available for bulk
orders.