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1. For top Ranking you website onthe google
If you readthisentire article,itwill take you10 minutesand13 seconds.
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But guesswhat.It tookme 21 timesthatlongto write it.
Whenyoustop and thinkaboutit,reallygoodlongformcontenttakesa lotof time to produce.
There aren’tmanypeople whocanplopin theirchair,bustout a 2,000-word article inan hour, and get
on withtheirday.
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For mostof us,it takesa solidtwoor three hoursto create a piece of goodcontentthathitsthe 2,000-
wordmark.
So letme ask youa question.Isitworthit?
I’mbeingtotallyserioushere because youmightjustbe wastingyourtime.Have youthoughtabout
that?
Coulditbe thatyour 2,000-word articlesaren’tevenworththe time andeffortthatyouput intothem?
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That’s kindof a depressingthought,Iknow.Sohere’swhatI’mgoingtodo. I’mgoingto answerthe
questionheadon.Nopullingback.Nohesitation.
Is longerreallybetter?Isitworthit? Are youwastingyourtime?
Then,I’mgoingto give youa surefire formulafornotwastingyourtime whenyouwrite articles — a
powerful methodthatwillmake your articlesrankontop.
Thisarticle isn’tforthe faintof heart.It wasn’teasyto write,anditmightnot be easyto read.

2. If you reallywant to take your website top on the googleuse our SEO:- https://bit.ly/3mD3NCD
But if you’re readyto stopwastingtime,startrankinghigh,andmove yourcontentmarketingmethodto
the nextlevel,readon.
Learn howI generated195,013 visitorsamonth bywritingfocused,comprehensive content.
How longdoesittake to write a longform article?
Let’sdo some calculations.
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Let’ssay youwrite an article thatis is2,300 wordslong.That’s the average lengthof my articles.
The average typingspeedis40 wordsper minute.
Image04
If you type withoutstopping,you’ll be wrappingupthe article injustunderanhour — 57.5 minutesto
be exact.
But obviouslyitdoesn’tworklike that.
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You’re not writingabunch of words!You’re writinga well-researchedarticle!
Accordingto Wordstopages.com, 2,300 wordscomesoutto about 5 pages.
Image05

3. A well-researched,five-page articlerequiresexponentiallymore time.
Accordingto researchfromEstipaper,itwouldtake almostsevenhourstowrite apaperof that length!
If you reallywanttotake yourwebsite toponthe google use ourSEO:- https://bit.ly/3mD3NCD
Image32
Andsince the average workerisonlyproductive forthree hoursaday, producinganarticle like that
couldtake all day Monday,Tuesday,andpart of Wednesday!
In myexperience,there are some greatwritersoutthere whocanproduce contentinway lesstime.
Their“secret”is usinga combinationof raw skill,intense focus,andafamiliaritywiththe subjectmatter.
There’sa helpful threadonInbound.orgthatdiscussesthe topic.
Here’sthe question: Howlongdoesittake youto write an in-deptharticle (1,500+words)?
If you reallywanttotake yourwebsite toponthe google use ourSEO:- https://bit.ly/3mD3NCD
Image10
The people whorespondedtothe threadare probablysomewhatexperiencedwithwritingand
marketing.
I wentthroughthe responsesandboiledthemdowntojustthe numbers,summarizedbelow.
Keepinmind thatwithoutall the discussionandcontextwithinpeople’sanswers,these numberscan
easilybe misunderstood.

4. There are somany variables(nativelanguage,distractions,subjectmatter,researchlevel,knowledge
level,etc.) thatlookingatraw numbers canpainta false story.
However,itdoeshelptolookbroadlyathow longit takespeople tocreate longform(1,500 words)
content.(Whenarespondentsays“days”intheirreply,Icalculate a day as 8 hours.)
Here are twenty-nine individual answerstothe question,“How longdoesittake towrite 1,500 words?”
4-8 hours
2-3 hours
7-9 hours
11-12 hours
1.5-47.5 hours
16 hours
2-3 hours
2 hours
4 hours
3 hours
2 hours
2 hours
4-40 hours
7-8 hours
28-56 hours
6-12 hours
20 hours
8 hours
2 hours
2 hours
12 hours

5. 3-5 hours
4-5 hours
2-8 hours
2-3 hours
3 hours
6-8 hours
8-12 hours
2 hours
Keepinmindthatmost of these numbersinclude the whole process — research,writing,editing,
posting,etc.
For some of these,the researchphase isthe most time-consuming.Inordertowrite a greatarticle on a
deeptopic,youhave to reallymasterthattopic.
Doingso requiresalotof research.Forsome of the writersinthe discussion,thatphase takesthem
days.
The average writingtime (calculatedbymaximumtime) is10 hours.
The average writingtime (calculatedbyminimumtime) 7.6hours.
Some people are alot faster,obviously.Butsome — includingsome of the mostrespectedprofessionals
inthe field — are slower.
There isan interestingsummaryof responsesatAuthorityMarketing.com.
KevanLee at Buffercan bustout a longformarticle in2 hours and58 minutes.Here are some of his
times:
Image15

6. A bloggerlike JonMorrowtakestwohoursjust to write hisheadline!One of hisbestarticlestookhim
over50 hours to write!
Brian Deanspends20 hours ona post.He suggeststhatyoushouldn’tbe tryingtospendlesstime
writingyourarticles,butmore.
SethGodin,marketinggodthathe is,writeshisarticlesin15 minutes(they’rereallyshort).But
research?That takeshim16 hours!
So howdo youknowif you’re wastingyourtime?Maybe ittakesyou 10 hoursto write a 1,500-word
article.Maybe ittakesyou twohours.Maybe ittakesyou 100 hours.
The most importantquestionisnothowlongdoesittake?
The real questionis,are youspendingyourtime wisely?
If you write reallylongarticles,are youwastingyourtime?
Answer: Youmightbe.
I’ll explainwhyinaminute.
But obviously,itdepends.
No twoarticlesare the same.
No twowritersare the same.
In orderto figure outwhetheryou’re wastingyourtime ornot,you needtounderstandthe goal of your
article.
What isthe goal?

7. At a highlevel,youwanttomake money.
At a more realisticlevel,youprobablywanttogeta lotof the rightkindof traffic.
At an evenmore detailedlevel,youwanthighrankingsforrelevantkeywords.
Askinghowlongittakesto write an article isa goodquestion,of course,butwe alsohave to understand
the goal.
If you are spinningout2,000 wordswithoutthe rightfocus,youare wastingyourtime!
You’ve probablyheardpeoplelikeme explainhow importantitistowrite longformcontent.
In response,youmaywrite reallylongarticles,expectingthat’sall ittakestogethighrankings.
But it doesn’tworkthatway.
Let me explain.
Google doesn’tcare aboutwordcount. Theycare aboutthree otherthings.
Let me pull backthe curtainon a surprisingtruthaboutGoogle’salgorithm, searchresults,andcontent
length.
Data doesnot prove thata large wordcount produceshigherrankings.
Instead,we canshowthat large word countis correlatedwithhigherrankings.
That’s whyI’ve written,taught,explained,andchampionedlongformcontent.
You’ve probablyseenthisdatabefore,right?
Longercontenthas more backlinks.

8. Image00
Longercontenthas more social shares.
Image11
Longercontenthas more organictraffic.
Image31
Longercontenthas a highersocial engagement(the Yaxisbelow showsengagementmetrics):
Image21
And— thisisthe kicker— longercontenttypicallyhashigherSERPranking:
Image24
Most SEOs take thisinformationandthink,“Oh!Ineedto write more!”
So,like the discussionabove,theyworkhard(andlong) towrite more content.
Thisis where Icautionyouagainstwastingyourtime.

9. You can’t expecttosimplywrite more contentandgetall the goodstuff — higherranking,more
backlinks,increasedsocial sharing,andenhancedsocial engagement.
Instead,youneedtowrite bettercontent.
“Better”contentistypicallylonger,yes.
But it’smore than justlength.Infact,the real reasonforhigh-rankingcontentisn’tthe lengthof the
contentat all.
For example,let’stake alookat the top-rankedorganicresultsfor“contentmarketing.”
The top resultwhenIsearchedthismorningwasan article titled“WhatIsContentMarketing?”onthe
ContentMarketingInstitute blog.
Image08
The entire page,includingeveryfootertextandmenuitem, hasonly1,120 words.
The article itself hasonly647 words!
Image26
The secondorganic resultisTwitter.
The third organicresultisthe mainpage forthe ContentMarketingInstitute.Ithaslessthan500 words
of contentandmost of it islinkstoarticles.

10. Thisis a single example foramajorsearch term.Accordingto Ahrefs,“contentmarketing”hasa
keyworddifficultylevel of 83.
Thismeansthat you’ll needatleast427 solidbacklinkstohave achance to rank on the firstpage of
Google.
Image18
There isan enormousamountof volume andengagementforthissearchterm.
Image17
Andthe top-rankedresultshave wordcountsof lessthan1,500!
What abouta longtail keyword,like“B2Bcontentmarketingstrategy.”
What do the resultslooklike?Here’sthe datafromAhrefs:
Image12
For a longtail informational querylike“B2Bcontentmarketingstrategy,”we wouldexpecttoget
information-rich,in-deptharticles.
True to form,Google deliverssuchresults.
Here is the firstorganicresult:

11. Image14
The article clocksin at 1,262 words.
Image16
Thisis a couple hundredwordsshyof the 1,500 benchmark,andmore than1,000 wordsshy of the
2,000+ that I generallyrecommend.
What’sthe secondorganicresult?
It’san offerto downloadaPDF fromVelocityPartners.
Image22
And…getthis…the “article”(if youcancall it that) isonly292 words!
That’s nota lotof content!
So what’sgoingon?Am I simplycherry-pickingexamplestopushmyagenda?
No.In fact, I selected“contentmarketing”keywordsinordertosurface resultsfrom the content
marketingcommunity — writersandcontentcreatorswhobelieve thatlongerisbetter.
But, apparently,Google isdeliveringtop-rankedresultsthatdonothave superlongarticles.

12. Now,foreveryshortarticle that I findinthe top results, Icouldprobablyfindalongformarticle,too.
The pointis this: Justbecause youwrite longcontentdoesn’tmeanyou’llrankhigher.
I’ll state mypointagain — the real reasonthat contentranks highhaslittle todo withthe length.
Okay,well if notlength,thenwhatisit?
Everypiece of contentthat youwrite hasto have these three characteristics.
Contentlengthisn’tthe decidingfactor.
As importantasit is,there are otherfactors intrinsictocontentthathave more significance.
What kindof factors do influence high-rankingcontent?
Obviously,thisisthe entirequestionthatSEOandcontentmarketingare tryingto answer.
Andthere are three clearanswersbasedondata.
1. The contentshouldbe deep.
First,the contentneedstobe deep.
What do I meanby “deep?”
I’ll explain,butfirst,letme showyouwhydepthmattersbecause thatwill helpusunderstandwhat
“deep”lookslike inareal-worldexample.

13. As I tackledthisquestion,Iperformedsome in-depthanalysisusingMarketMuse.
As an example of the analysisthatIdid,I’ll show youmy investigationof the top-rankedarticle from
CMI.
As a refresher,thisisthe article thatranksnumberone organicallyforthe query“B2B content
marketingstrategy.”
Image14
It’snot superlong.It clocksinat around 1,200 words.
My questioniswhydoesitrankso well?!
First,I openupMarketMuse.
Then,I enterthe URL forthe article.
Image01
Second,Iadd the keywordasthe “focustopic.”
Image09
I click“Fetch” (the first button) topull inthe contentof the article.

14. Image27
Then,I click“analyze.”
Image03
MarketMuse thenanalyzesthe contentbyscoringitin three categories:
ContentDepthScore
Average ContentScore Target
BestContentScore Target
The scores are comparative,meaningthatMarketMuse alsoprocessesdatafromthe aggregate of the
top twentyorganicsearchresultsforthe selectedfocustopic.
Image06
What’sinterestingaboutthisdataisthat the top twentyorganicresultsare all overthe board in terms
of contentlength.
Since the image above issmall,here isthe wordcountfor the top twentyresultsfor“B2B content
marketingstrategy.”
1290
401
1305
1507
1056

15. 1391
1312
10047
882
223
1144
679
2815
1216
631
958
80
1765
989
786
Notice thatonlytwoof these resultsexceedmyrecommended2,000-wordtarget.One of the results
has only80 words!
The longestarticle isa whopping10k+ words,butit barelymakesitontopage 1!
What makesthisarticle sucha top-rankedresult?
For one,ithas soliddepth.
Image29
For MarketMuse,depthisthe answerto the question,“How well doesthiscontentcoverthe focus
topic?”

16. Apparently,itdoesverywell.
The scoring processinvolvestakingthe article andseeinghow manytimesitmentionsother relevant
terms.
These othertermshave a “relevancyscore.”The score weighshow importantthe termsare,relative to
the focustopic.
Since the focustopicis “B2B contentmarketingstrategy,”thenthe relevancyscore of thatphrase is100.
Otherrelevanttermsforthisfocustopicare social media,targetaudience,marketers,etc.
Image25
The top-rankedcontentisdeepbecause itcontainsalarge numberof relevantterms.
So,what doesitmeanto have deepcontent?
It meansthat the contentcovers as manyrelevanttopicsaspossible.
If you are writingabout“hamsterfood,”thenyouwantto create contentthat discussestypesof
hamstersandotherrelevanthamstertopics.
Image30
In manycases,deepcontentwill bynecessitybe long.Inordertotreat as manyrelevanttopicsas
possible,youhave towrite more words.

17. 2. The contentshouldhave comprehensivecoverage.
Second,reallygoodcontentthatrankshighwill have comprehensive coverage.
Comprehensivenessreferstothe varietyof related topicsthatthe article discusses.So,forexample,
while deepcontentstrivesforplentiful mentionsof relevanttopics,comprehensive contentistargeting
more mentionsof relatedtopics.
We analyzedthisbycomparingone piece of contentthatscoredextremelyhighinthe “contentscore”
category.
Image07
We thencomparedthe twoto see whatothertopicscouldbe includedinadiscussiontomake itmore
comprehensive.
In thiscase,the higher-scoringcontentmentionedtopicssuchasthe following:
Inboundmarketing
Marketingteam
Infographics
Marketingtactic
Digital marketing
Brand awareness
Image19
The original article thatwe analyzeddidn’tmentionanyof those topics.

18. Includingthe term“marketingtactic,”asjust one example,couldmake the contentmore
comprehensive,whichcouldcontributetoa higherranking.
Thinkfor a moment,though.Howmuchcontentdo youneedtowrite inorder foryour article tobe
consideredhighlycomprehensive?
Sure,itdependsonyourniche.Butin thiscase,the most comprehensive articlewasalsothe longest —
over10k words!
Image20
Contentdoesn’tneedtobe superlongtorank well.There are somanyfactors that contribute to
ranking,andword countis notone of them.
But comprehensivenessisone of them,atleastaccordingto Hummingbirdalgorithmresearch.
Andsometimes,inordertobe comprehensive,youhave tohave a lotof words.
3. The contentshouldbe focusedonthe topic(keyword) youwanttorank for.
Keywordstuffingisathingof the past.
But honinginon a single topicandmentioningitrepeatedlyisathingof today.
Whenyouanalyze the top resultfora givenkeyword,you’ll notice thatthe selectedkeywordappears
multiple timesandinmultiple wayswithinthe content.
In the article we’ve beenusingasan example,the keywordisrightinthe title.

19. Variationsof the keywordare distributedthroughoutthe article andcomments:
B2B = 3x
Content= 110x
Market* = 61x
Strategy*= 28
ContentMarketing= 50
Business=9
WhenI run an analysisof keyworddensity,here’swhatIsee forsingle keywordfrequency.
The top three wordsare 1) content2) marketing,and3) strategy.
I alsoanalyzedthe article for2-wordkeyworddensity:
Notice againhow“contentmarketing,”and“marketingstrategy”are the toptwo.
Finally,lookatthe article’s3-wordkeyworddensityratings:
It’sno surprise that“contentmarketingstrategy”hasthe highestfrequency,withnineoccurrences.

20. Properplanningallowsyoutoavoidkeywordstuffingwhile ensuringthatyouinclude long-tail keywords
that can drive additional traffictoyoursite.
Ubersuggestisone of many toolsthatcan helpyouidentifythe bestlong-tail keywordsforyourcontent.
Here’swhatyoushoulddo:
Step#1: VisitUbersuggest,EnterYourSeedKeyword,andClick“Search”
Step#2: Click“KeywordIdeas”inthe LeftSidebar
Step#3: Analyze the KeywordIdeas
The firstkeywordonthe listis yourheadkeyword,whichnaturallyhasthe highestsearchvolume.While
you’ll use thiskeywordinyourtitle,aswell asthroughoutyourcontent,the real planningbeginsasyou
selectlong-tailkeywords.
Whendoingso,focuson the following:
Monthlysearchvolume
CPC
SEO difficulty
As a general rule of thumb,searchforkeywordswithahighsearchvolume andCPC,and a low SEO
difficulty.Thisgivesyouthe bestopportunitytoreachthe top of the search rankings.Andwhenthat
happens,highsearchvolume positionsyoutoreceive asizeable amountof traffic.

21. Maybe keywordstuffing isdeadandkeyworddensityratiosare overratedintoday’sHummingbirdera.
But maybe there’ssomethingtobe saidforfrequentandvariedusage of the focustopic!
Conclusion
In summary,there isnolawthat says yourcontentmust be a certainlengthinorderto rank higher.
A lotof contentmarketersspendplentyof time creatingcontent.Andthat’sgood!
But islengththe onlythingwe shouldbe targetingwhenwe create thiscontent?
No.The data suggeststhatyourcontentneedstohave three characteristics:
The contentshouldbe deep.
The contentshouldhave comprehensivecoverage.
The contentshouldbe focusedonthe topic(keyword) youwanttorank for.
Whenyoucreate contentwiththose three characteristics,youmightfindyourself writinga 4,000-word
article.Orit mightbe 1,000.
Eitherway,it’sgoingto be good.
Andthat’s whatGoogle likes.
What isyour experience increatinglong-formcontentandthe rankinglevel of thatcontent?How long
doesittake youto write solidlongformcontent?
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Neil Patel
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