Automotive ROI Maximizer (ARM) from AmericanPrintingUSA.com. Producing auto dealer campaigns with more than 65-85% sales to customers with no sales history at that dealership.

1. Efficient Direct Marketing

2. What You Can Expect:
 Conquest average 60% - 85%
 Guaranteed Sales (in every contract) - which results in an avg of 500% - 900%
ROI (unlike traditional newspaper, radio, billboards, direct mail marketing and
advertising)
 Low Costs Per Direct Targeted Mail and Email
 Effective/Responsive Data that cannot be obtained by dealers within their DMA
 Reporting to validate each sale (new, used, conquest, etc)
 Reduce current costs that your dealership might be using, that are not as
effective
 Various Pricing Packages

3. Consumer Purchasing Facts:
 Buying cycle for car buyers is between 1 and 20 weeks(or more) from the
time they start looking at vehicles to the time they “pull the trigger”.
 Attempting to Speed this up to be on your schedule does no good and in
the long run can be costly…in more ways than one.
 45% of all vehicle sales in any given month are done by Franchised
Dealers.
 Most people pull the trigger during a buying cycle of 1-10 weeks. About
8% of those looking will “pull the trigger” in any given month.

4. Simply find the right buyers in their cycle
and Market to them on your behalf!
Quantify the results:
Match the sales to our manifest (list of people we marketed to).
Fact:
Approx 16% of population are looking at buying a vehicle at any given time
(cycle 1-20 weeks). We only market to the most appropriate ones while they
are in their cycle!

5. Cost Efficient:
From 15 - 18 cents per impression and 18 - 29 cents per household!
Proprietary Database:
• 277,000,000 email database and growing
• Permission based, Double opt-in emails
• 8 -14% open rate, the national average is 1/2%
• Match emails with the households and physical addresses

7.  Cost effective targeted behavioral proprietary data base
 email broadcasts combined with postal routes with
highest concentration of “hand-raiser” households
 Guaranteed ROI (completely trackable results)
 ARM analytics determine which postal routes in a dealer’s market area
hold the largest concentrations of currently in-the-market households
and deliver mail to only to those postal routes.
It stands to reason that if a dealership continues to
run ARM as their primary Direct Marketing
Program, they will ALWAYS AND ONLY be
marketing to people who are looking to buy.
By continually using ARM, you will also be getting
business from the ‘long-term shopper’ by being the
only dealer that consistently gets in front of them
all throughout their buying cycle.

8. Number of 6 week Total # of Conquest % Sales w/no
% From % From
Dealership Sales Actual Vehicles Sales (w/no Previous Previous Sales
Mail Email
Guaranteed Sold Sales History) History
Findlay Toyota 57 95 72 76% 53% 47%
Findlay Toyota 57 96 85 89% 47% 53%
Right Honda 41 66 60 91% 32% 68%
Bell Honda 56 76 66 87% 32% 68%
Valley Hi Toyota 31 66 65 67% 56% 44%
Midway Nissan 37 70 37 93% 51% 49%
Valley Hi Toyota 31 43 24 56% 79% 21%
Midway Nissan 43 67 60 89% 21% 79%
Jeff Wyler Honda 30 73 56 77% 70% 30%
Midway Chevrolet 54 73 59 81% 53% 47%
Bell Honda 48 79 70 89% 42% 58%
Midway Chevrolet 54 112 88 79% 38% 62%
Bell Honda 48 79 70 89% 42% 58%
Blade Chevrolet 25 36 31 86% 75% 25%
Midway Chevrolet 54 92 78 85% 37% 62%
Earnhardt Ford 32 39 30 77% 44% 56%
Bell Honda 48 76 66 87% 31% 68%
Pioria Ford 43 92 89 97% 34% 66%
Arrowhead Honda 43 103 65 63% 46% 54%
Overall % of sales with no prior history for campaign avgs 83% CONQUEST
Average % from mail 49% Average from email 51%

10. 12/22/2010 through 4/18/2011 Target 162 (54 per campaign)
Sales by Media Summary
Each Campaign Consisted of:
Total Mail sales 112
Intelligent Postal: 30,000 households
Percentage from mail 46.86%
Note: Mail portion contained premium
Total Email Sales 127
Targeted Email: 50,000 households
Percentage from Email 53.14%
(Broadcast twice)
Conquest
NO Previous Sales History at dealership 196
As a percentage of campaign 82.01%
Bought New 120
Bought Used 119
Total Sales 239
Profit: Front and Back End Combined
$633,350.00
Average Profit Per Vehicle Sold $2,650.00 — Investment $75,000.00
ROI = 844%

11. * Rates subject to change without notice.