Write your conclusion and recommendation for the potential success of the proposed global business activity. Criteria: 1-2 page, APA format Uses citations and references --- S hot dogs ins Sz Running head: ANALYZING INTERNATIONAL COMPETITORS 1 ANALYZING INTERNATIONAL COMPETITORS 5 Analyzing International Competitors Introduction In new markets, the entrants face a variety of compounding factors that lead to competition from existing businesses as well as new companies setting up businesses as well. Sooey Dogs is setting up a business in Switzerland, and there is a need for understanding the hotdogs business in Switzerland and globally. Raising the awareness of competition enables a business to understand the competitive environment and how to create a value chain for competitive advantage in its line of business. Analysis of potential competitors and their global business activities The Hot Dog Faktory and Swiss Hotdog Company are the leading businesses in the hotdog business in Switzerland. With large factories across various towns, Hot Dog Faktory specializes in the production of grilled, steamed and garnished products. Swiss Hotdog Company has a chain of restaurants and hotdog joints where their customers can enjoy their favorite bites as per a tailored price menu, depending on the toppings. These two companies account for more than 65% of the hotdog business revenues in Switzerland ("The Swiss and European Food Industry", 2016). In addition, they sell their products to a range of food chains and restaurants, leveraging on their rich culture of grilling, garnishing and traditional steaming. Across Europe, the Hot Dog Faktory and Swiss Hotdog Company sell their freshly packed hotdogs in food joints where customers can order for specially packed takeaways ("The Swiss and European Food Industry", 2016). Analysis of global business strategies that could create competitive advantages Analysis of the two largest companies controlling the hotdog business in Switzerland reveals that they have heavily invested in value addition in their businesses. Understanding the hotdog customers is paramount in succeeding in this business. Granted, Sooeys Dogs needs to differentiate its markets so as to create value in its potential customers. In-house production of a wide of hotdogs is the starting and the winning point. With in-house, the quality, size, packing and other variables of the Sooeys Dogs brand can be controlled and monitored as it penetrates into the new markets(Simanis, Hart & Duke, 2008). Provision of a wide range of hotdogs - use of garnishes such as ketchup, onions, cheese, chili, mayonnaise and other varieties, will attract a huge customer base as the main competitors have specialized in production of just but a few hotdog varieties. This should be accompanied by the appeal to health eating, especially as a result of healthy eating crazy. Offering vegetable-served hotdogs will increase the appeal of hotdogs, attr.

1. Write your conclusion and recommendation for the potential
success of the proposed global business activity.
Criteria: 1-2 page, APA format Uses citations and references ---
S hot dogs ins Sz
Running head: ANALYZING INTERNATIONAL
COMPETITORS 1
ANALYZING INTERNATIONAL COMPETITORS 5
Analyzing International Competitors
Introduction
In new markets, the entrants face a variety of compounding
factors that lead to competition from existing businesses as well
as new companies setting up businesses as well. Sooey Dogs is
setting up a business in Switzerland, and there is a need for
understanding the hotdogs business in Switzerland and globally.
Raising the awareness of competition enables a business to

2. understand the competitive environment and how to create a
value chain for competitive advantage in its line of business.
Analysis of potential competitors and their global business
activities
The Hot Dog Faktory and Swiss Hotdog Company are the
leading businesses in the hotdog business in Switzerland. With
large factories across various towns, Hot Dog Faktory
specializes in the production of grilled, steamed and garnished
products. Swiss Hotdog Company has a chain of restaurants and
hotdog joints where their customers can enjoy their favorite
bites as per a tailored price menu, depending on the toppings.
These two companies account for more than 65% of the hotdog
business revenues in Switzerland ("The Swiss and European
Food Industry", 2016). In addition, they sell their products to a
range of food chains and restaurants, leveraging on their rich
culture of grilling, garnishing and traditional steaming. Across
Europe, the Hot Dog Faktory and Swiss Hotdog Company sell
their freshly packed hotdogs in food joints where customers can
order for specially packed takeaways ("The Swiss and European
Food Industry", 2016).
Analysis of global business strategies that could create
competitive advantages
Analysis of the two largest companies controlling the hotdog
business in Switzerland reveals that they have heavily invested
in value addition in their businesses. Understanding the hotdog
customers is paramount in succeeding in this business. Granted,
Sooeys Dogs needs to differentiate its markets so as to create
value in its potential customers. In-house production of a wide
of hotdogs is the starting and the winning point. With in-house,
the quality, size, packing and other variables of the Sooeys
Dogs brand can be controlled and monitored as it penetrates
into the new markets(Simanis, Hart & Duke, 2008).
Provision of a wide range of hotdogs - use of garnishes such
as ketchup, onions, cheese, chili, mayonnaise and other
varieties, will attract a huge customer base as the main
competitors have specialized in production of just but a few

3. hotdog varieties. This should be accompanied by the appeal to
health eating, especially as a result of healthy eating crazy.
Offering vegetable-served hotdogs will increase the appeal of
hotdogs, attracting vegetarians and healthy-eating fanatics. This
could be coupled by a range of promotion activities so as to
market the new hotdog business in Switzerland.
Evaluation of pricing plans
As Sooey Dogs gets into the Swiss market and tries to
penetrate, market penetration strategy can be employed. With
market penetration pricing strategy, Sooeys Dogs will lower the
prices of its items listed in its food courts, restaurants and
hotdog joints. The aim is to predate on the competitors by
charging customers a lower price for the same product,
effectively gaining some customers from its competitors
(Simanis, Hart & Duke, 2008). Over time, the prices can be
adjusted to the market prices, but only when Sooey Dogs has
gained a loyal customer base.
Sooey Dogs can choose to use discriminatory pricing for the
hotdogs. This approach will be built around the fact that Sooey
Dogs could offer hotdogs with different toppings to different
classes of clients (Simanis, Hart & Duke, 2008). At the moment,
The Hot Dog Faktory and Swiss Hotdog Company are offering
standardized prices, depending on the sizes of the hotdogs.

4. References
Simanis, E., Hart, S., & Duke, D. (2008). The base of the
pyramid protocol: Beyond “basic needs” business strategies.
Innovations: Technology, Governance, Globalization, 3(1), 57-
84.
The Swiss and European Food Industry. (2016).
Swissfoodnet.ch. Retrieved 17 April 2018, from
http://www.swissfoodnet.ch/food-research-switzerland/swiss-
european-food-industry.html
1Running Head: PRODUCT AND TARGETMARKET
PLANNING
Product and Target Market Planning

5. Hot dog in Switzerland- Sooeys Dogs
The trend of fast food has been changed in the past few
decades as the preferences of people with the passage of time
have been changed. Due to the incorporation of different food
items have brought revolution, where people prefer to try these
new products to change their taste. This trend has also
witnessed in Switzerland where people prefer hot dogs instead
of burgers due to their availability in vide verity of taste and
products. These hot dogs have brought significant change in the

6. demand for people as more people are a switch towards hot
dogs.
1. PRODUCT CONCEPT:
The physical attributes of the hot dogs make them desirable
because they are available in multiple foams. Hot dogs are made
up of minced meat that is served with Bun. The bun can be puff
pastry, naan, mini baguette, sesame roll or a corn tortilla. The
meat can be franks, coneys, beef, turkey or pork. It is topped up
with delicious sausages that can be sliced dill picks, sliced
jalapenos, green papaya salad (KatieLittle, 2015). Furthermore,
its taste is enhanced with mustard and traditional yellow
homemade sauce. There are multiple options that can be used
according to one’s taste.
Hot dogs become the first preference of customer due to its
delicious toping that is available in different foams according to
the specialty of the restaurant. The benefits of customers are
greater in using hot dogs because they can easily use them.
There is no need to fry them. By simply putting it in bread and
pour some sauce the meal is ready to eat. The hot dogs that are
offered by my company with the name of SOOEY DOGS are
different from others because these hot dogs are prepared
according to the choice of customers with the special made
homemade sauces that add unique taste into it.
The competitive advantage that the company is that, we are
preparing our hot dogs rather than buying from market ready to
eat hot dogs. Therefore, our hot dogs are unique in taste. Due to
in intense competition in Switzerland hot dog market. It is
essential to made own hot dogs that give customers a unique
experience of eating (mainesfood.net, 2014). From the
geographic analysis, the people who consume more hot dogs are
related to age group of 15 to 35. These people prefer more
because of their taste preference as these young people prefer to
go with changing trends.
Hot dogs have become a cultural trend in Switzerland because
almost every small restaurant, fast food chain and even small

7. bakery are offering the verity of dishes of hot dogs. It becomes
the favorite meal of people in festivals that increase its sale.
According to the survey, the hot dog market starts from US 64.7
billion, and it is estimated that it will reach to US 80.4 billion
by 2021. There is immense growth in this sector as it. (Krall,
2017). For the setup of hotdogs in Switzerland, there is no legal
obligation that a businessman must face the growth of this
industry instead promote economic stability in the country. The
wide spread acceptability and high demand from the side of
customers promote this product and make this business
profitable.
2. PRODUCT LIFECYCLE
As far as the analysis of the business from the concept of
product life cycle. It is analyzed that this product is at the
growth stage that is rapidly moving towards the maturity stage.
There are many political, cultural and technological factors that
promote the growth of this industry. When this hot dog industry
set up than it like to takes place a small place where less
number of people like it but with the period of five to six years
there is huge demand of product that made this hot god in a full
industry where different plants are set for its preparation and
there are millions of hot dogs that are prepared in these plants.
The demand of hot dogs is not from the side of restaurants and
fast food chains, but bakeries are also demanding them in huge
numbers (transparencymarketresearch.com, 2015).
With the advancement in technology, new technology for the
preparation of hot dogs have been introduced that makes this
process speedy so that ever-increasing demands of the hot dogs
will be met. Hot dogs become the part of the culture where
people used them at homes as well for the preparation of
different dishes. It also has become a popular breakfast for the
people as well due to less preparation time. The political factor
has badly affected the hotdog industry because of the price

8. issues (transparencymarketresearch.com, 2015). The Swiss
socialist party (SP) along with youth faction they debated that
sale of processed hot dogs at school must be banned only
organic hot dogs must be allowed. But the price of these hot
dogs is greater. Hence, it is analyzed that political factor creates
hurdles in the growth of hot dog’s industry.
3. TARGET MARKET
The success of the hot dog business is based on carefully
analyzing the market regarding geographic location, media
habits and behavior patterns along with the lifestyle of people.
These factors are discussed below:
The geographical location for food market has changed daily.
It is essential to target all those crowd areas where the turnover
of people is high. Furthermore, try to prefer to open it near the
shopping malls and offices so that huge number of people might
visit it.
The use of mass media is the best way for the promotion of hot
dog business. For this purpose, social media sites would be of
great use. That will help in generating more customers.
According to consumer behavior of the people and analyzing
their preferences of food will help in starting this business. By
analyzing the reports of food patterns and food preferences of
people. One can decide the potential in this business (Clinch,
2016).
The lifestyle, also matters a lot, mostly this kind of food are
preferring by those people who have not enough time to make
food. They try to avail ready to eat things. These people include
students and job holders who have no ample time for meal
preparation.
Summarizing the analysis of hot dogs in Switzerland. It is
analyzed that, this business in going to be profitable for the
Sooey Dogs because of its location where maximum people
access it and the unique taste that is different from other hot

9. dogs. As we prepare organic hot dogs, therefore, less political
hurdles will be faced by the company that will pave the path to
success for this business.
References
Clinch, M. (2016, 01 01). Hot Dog Festival Zurich. Retrieved
from newinzurich.com: https://newinzurich.com/news/hot-dog-
festival-zurich/
KatieLittle. (2015, 06 12). Just top it with a hot dog? One
surprising new trend . Retrieved from cnbc.com:
https://www.cnbc.com/2015/06/12/just-top-it-with-a-hot-dog-
one-surprising-new-trend.html
Krall, H. (2017, 02 1). The Best Hot Dogs From Each of the 50
States. Retrieved from firstwefeast.com:
https://firstwefeast.com/features/the-best-hot-dog-from-every-
state/hawaii-hula-dog
mainesfood.net. (2014, 05 29). THE HOT DOG IS HOTTER
THAN EVER. Retrieved from mainesfood.net:
https://www.mainesfood.net/the-hot-dog-is-hotter-than-ever/
transparencymarketresearch.com. (2015, 02 01). Hot Dogs and
Sausages Market: Snapshot. Retrieved from
transparencymarketresearch.com:
https://www.transparencymarketresearch.com/hot-dogs-
sausages-market.html

10. 1
Running head: ASSESSING THE ECONOMIC ENVIRONMENT
1
Accessing the Economic Environment
4
Assessing the Economic Environment
Accessing the Economic Environment
Switzerland takes pride in being host to among the most
exquisite engineering sectors that the globe enjoys. Ideally, the
engineering industry in conjunction with electronics as well as
metals employs an approximate nine percent of the entire Swiss
workforce contributing roughly forty percent of the Swiss
export income. Primarily, precision engineering dealing with
among others, watches and clocks, scientific instruments,
machine building, heavy machinery including turbines, take
precedence in the Swiss engineering industry. Secondly, the
food industry is enormous. The country is known to value high-
quality products that the citizens attach high value to. Notably,
the nation produces especially luxurious foods including top
caliber of chocolates and cheese. Thirdly, the chemicals
industry, including pharmaceuticals is a significant industry
player in the Swiss economy.

11. Statistically, Switzerland is the fifteenth largest exporter
globally. Notably, the exports from Switzerland amounted to
approximately three hundred billion dollars in 2017 contributing
to sixty-eight percent of the total country’s gross domestic
product. The top ten principal exports include gems and
precious metal that account for twenty-nine percent of the total
exports, pharmaceuticals, machinery, clocks, and watches
including parts, organic chemicals, ophthalmic technical,
therapeutic apparatus, electronic equipment, plastics as well as
plastic articles, fragrances, make-ups and articles of iron or
steel. The supra mentioned exports account for roughly eighty-
seven percent of Switzerland’s global shipment. The main
imports on the other hand include precious metals which takes
approximately thirty four percent of total imports, therapeutic
drugs, machinery such as computers, automobiles, electric,
equipment, organic chemicals, inorganic fuels such as oil,
ocular, technical and medical apparatus, plastic articles and
finally furniture, lighting, prefab buildings, bedding and signs.
The top ten imports account for over three-quarters of the entire
imports spectrum in the country (Workman, 2018, March 20).
Question Two
According to Trade Economics, Switzerland had a Gross
Domestic Product of six hundred and sixty billion US dollars as
at December 2016 growing at a rate of 1.9 percent year on year.
Notably, the inflation rate as of February this year stands at 0.6
percent. The rate of interest stands at -0.75 percent. The level of
unemployment stands at a low of 3.2 percent with the individual
income, often referred to as the GDP Per capita, stood at 75,726
US dollars in December 2016. The Swiss franc compares
positively with the globally accepted United States dollar with
one Swiss franc equalling 1.05 US dollars. The level of
investors’ funds inflow is mainly dependent on the level of
return on investment that is subject to the rate of interest that
assets in the host country accrue. Notably, given the negative
interest rates in Switzerland, foreign investors and even local

12. ones prefer to look for investment destinations that meet their
return anticipations. As such, foreign direct investment has
considerably reduced in Switzerland despite the benefits of all
the other characteristics including strong currency, reduced
inflation, and low unemployment (Economics, 2018).
References
Economics, T. (2018). Switzerland - Economic Indicators.
Retrieved April 03, 2018, from
https://tradingeconomics.com/switzerland/indicators
Workman, D. (2018, March 20). Switzerland's Top 10 Exports.
Retrieved April 03, 2018, from
http://www.worldstopexports.com/switzerlands-top-10-exports/
Workman, D. (2018, February 05). Switzerlands Top 10
Imports. Retrieved April 03, 2018, from
http://www.worldstopexports.com/switzerlands-top-10-imports/
1
Running Head: FINAL PROJECT
Final Project
4

13. Final Project
The name of the company that will be described in this paper
is Sooey Dogs, a company dealing in the preparation and sale of
hotdogs via a portable hotdog cart model. The main product of
the venture is hotdogs, which will be prepared on demand. The
hotdogs offered will be of different types, or flavors, to increase
the choice for the consumer. Additionally, other edible products
such as soft drinks, lemonade, potato chips, and various
confectionary will be on offer. Sooey Dogs, a Texas-based hot
dog Company, that sells Sabrett hot dogs shipped in from New
York with Sabretts famous Red Onion Sauce and homemade
chili created by “Shrimp and Stuff Restaurant” has seen the
need to expand into the Swiss market. The Sooey Dogs company
has only three employees and a revenue of less than $55k every
year. Be that as it may, the company is seeking to enter into the
new market through a joint venture and licensing approach by
linking up with the renowned and phenomenon artist Pat Murry.
As such, it will substantially easy to conduct business in the
Swiss market. However, important to note are the vehement
disparities that exist between the two nations. As such, the
Sooey Dogs Company will send a representative to learn all
there is regarding the dissimilarities between the two cultures.
Upon such identification, the company will note that the Swiss
citizens have, among other attributes, immense appreciation for

14. quality over and above other virtues. Considering the above, the
company will make the necessary arrangements to adapt to the
new market seamlessly.
The company’s mission statement is: Create a friendly
atmosphere while serving good pure beef hotdogs and fixings at
a down home price with swift and efficient service. Forging a
relationship with the community and visitors to the community.
The company’s vision is to become one of the leading providers
of quick hot dog’s services within Switzerland by approaching
excellent food service in an unconventional manner.
One of the major strengths of the company is its unconventional
model which entails use of hotdog carts spread across various
cantons and other prescribe tourist spots. The food cart has
proved quite an attractive feature to most modern clients due to
its budget friendly features and unusual food concept. The
unusual aspect comes about since typical restaurants and food
vendors operate from fixed, permanent site, featuring ample
space for clients to sit and eat. The mobility aspect of food carts
counts as another strength of the business – if a location proves
unfavorable, one can easily move to a different part of the same
town. Another strength of this company is the quality of the
food offerings whereby the unique taste of the different types of
hotdogs available will only draw customers back to the
business. One weakness of the business is that it may be slow to
pick up initially due to skepticism about the quality of food
offered. People are not too quick to trust food that has been
prepared on the street. The reason I chose Switzerland to launch
the business is due to the level of economic development and
infrastructure. Switzerland is one of the countries with the
highest GDP rates per capita, ranked within the top 20, and is
further rated among the top ten happiest countries in the world
(Harris, 2018). Additionally, according to a current study by
transparency market research, the sausage and hot dog market
are approximated to be worth roughly US$80.4 Billion by 2021
(Research, 2016, August 08). Considering the above knowledge,
it is prudent to note that U.S. Hotdog Company. “Notably, the

15. company will face stiff international competition from the
already established brands including the Swiss Hot Dog
Company and may have mild initial troubles while coping with
the entirely new cultures that take precedence in the Swiss
market. It is this understanding that the company will make
well-informed inferences towards the successful establishment
in the Swiss market. As part of the recommendations, the Angel
Dog Company should maintain high-quality products to enable
it to fetch a substantial market size in the Swiss market.
Secondly, the angel hot dog company should aim to employ
some Swiss citizens in the expansion criteria.
Because of such favorable economic and social conditions,
consumers in Switzerland are more likely than people from most
countries to spend money. This is caused by a higher disposable
income, as well as more satisfaction with life leading to less
restraint when indulging.
Therefore, a business in Switzerland is more likely to succeed
due to the economic and social stability.
References
Harris, B. (2018, Marjh 16). These are the happiest countries in
the world. Retrieved from World Economic Forum:
https://www.weforum.org/agenda/2018/03/these-are-the-
happiest-countries-in-the-world/
Research, T. M. (2016, August 08). Hot Dogs and Sausages
Market is Estimated to be Worth US$80.4 Billion by 2021;
Global Industry Analysis, Size, Share, Growth, Trends, and

16. Forecast 2021. Retrieved August 14, 2017, from
http://www.prnewswire.com/news-releases/hot-dogs-and-
sausages-market-is-estimated-to-be-worth-us804-billion-by-
2021-global-industry-analysis-size-share-growth-trends-and-
forecast-2021-589449401.html
Angel,D. (2017,September,09) Penetrating the Swiss Market,
Grantham University
Submit a Word document of your final project and prepare a 5-
10 minute narrated presentation discussing your final project.
Criteria: 10-15 slide PowerPoint Presentation use footnotes on
power point and graphs/photos and charts embedded in slides
The hot dog business in sz