1. Amber Denham

2. What will the communication technology
landscape look like in 2023 AD?

3. Topics to Discuss
Communication Technologies
 Tablets and E-readers
 Television and Radio
 Cell Phones
Communication Theories
 Social Learning Theory
 Media System Dependency Theory
 Critical Mass Theory

4. Tablets and E-readers
 First tablet PC introduced by Microsoft in
2000 (Wikipedia.org)
 Did not become popular until the iPad was
introduced in 2010
 Tablet market makes up 21% of total
computer sales (Grant & Meadows, p. 173)
 First e-reader introduced by Sony in the early
1990s (Grant & Meadows, p. 190)
 E-readers, particularly Barnes and Nobles’
Nook and Amazon’s Kindle, have completely
transformed the book publishing industry.

5. Tablets and E-readers of the Future
13th Generation iPad

6. Social Learning Theory
 This theory involves social cognition and
learned behavior associated with one’s
environment
 In an article titled The Touch-Screen
Generation, Hanna Rosin describes
children as young as three-years old who
can navigate the interface of an iPad as
well as any adult (theatlantic.com)

7. Television and Radio
 Both communication technologies
dominated the second half of the
twentieth century
 Television and radio have
become vital communication
methods in the arena of politics
 Before the emergence of the
Internet, television and radio
served as the primary source for
local and world news among the
majority of the population

8. Televisions of the Future
 Televisions in 2023 will be
equipped to respond to voice
commands - even in the most
basic models (remember, the
remote control was once a luxury)
 High Definition and 3-D
capabilities will be the standard
and not the exception
 Network television will be
replaced by online subscription
services (a trend we are currently
witnessing with Hulu and Netflix
gaining prominence in the
market)

9. Media System Dependency Theory
According to Ball-Rokeach & DeFleur, there are six reasons that
people engage in media dependency (Grant & Meadows, p. 31):
1. Social Understanding
2. Self-understanding
3. Action Orientation
4. Interaction Orientation
5. Solitary Play
6. Social Play
The Media System Dependency Theory explains why so
many people claim to be “addicted” to television; because
they feel that by watching it they are gaining “social
understanding” which in turn helps them gain “self-
understanding”

10. Cell Phones
 First mobile phone
invented in 1973 by Martin
Cooper; however, its bulk
and lack of a transmitting
network did not entice
investors or consumers
(Grant & Meadows, p. 254)
 Smartphones begin
appearing on shelves in
early 2000s, the first
iPhone in 2007 (Grant &
Meadows, p. 255)

11. Cell Phones of the Future
 In 2023, cell phones will
capitalize on their “accessory”
status as companies compete
for designs that will allow the
user to “wear” their cell phones,
instead of carry them in their
purse or pocket
 Video messaging will replace
text messaging
 The digital assistant will become
a standard application on all cell
phones

12. Critical Mass Theory
 Grant and Meadows describe critical mass as the
“stage in the diffusion process that an interactive
medium has to reach in order for adoption to take
off” (p. 29).
 The Critical Mass Theory is vital to the
sustainability of any communication technology
that requires interaction from another user;
because in order for the technology to serve its
purpose, there must be someone on the receiving
end of the communication.

13. Conclusion
In 2023:
 Wireless will still be king
 Voice commands and
face-to-face capability
will be standard on all
communication
technologies
 Tablets will eventually
replace all print
publications

14. Sources
 Grant, A. and Meadows, J. (2012). Communication
Technology Update and Fundamentals. Waltham,
MA: Focal Press
 Rosin, Hanna. "The Touch-Screen Generation." The
Atlantic. N.p., 13 Mar. 2013. Web. 29 Apr. 2013.
 http://en.wikipedia.org/wiki/HistoryofTabletComputers