المذكرة التدريبية لدورة الشروع في عملك التجاري -التخطيط ودراسة الجدوى تنزيل واستخدام هذه المذكرة متاح للجميع وما رجائي إلا بأن تمدوني بإقتراحاتكم وأفكاركم لتطويرها

1. ‫ﺍﻟﺸﺮﻭﻉ ﰲ ﻋﻤﻠﻚ ﺍﻟﺘﺠﺎﺭﻱ‬
‫ﺍﻟﺘﺨﻄﻴﻂ ﻭﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ‬
‫ﻣﺬﻛﺮﺓ ﺍﳌﺘﺪﺭﺏ‬
‫ﺇﻋﺪﺍﺩ: ﻧﺎﺻﺮ ﺍﻟﺘﻮﰊ‬
‫‪www.altobi.net‬‬
‫٣١٠٢ﻡ‬

2. ‫وא‬ ‫א‬
‫ل‬ ‫א‬ ‫‬
‫ن‬ ‫–‬ ‫وא‬ ‫وزא א‬
‫ א و א‬ ‫و‬
‫‪www.omanbdc.com‬‬

3. ‫ﺍﻟﻔﻬﺮﺱ‬
‫א‬ ‫ع‬ ‫א‬ ‫م‬ ‫א‬ ‫ع‬ ‫א‬ ‫م‬
‫ق‬ ‫א‬ ‫‪Ĝ‬‬ ‫س‬ ‫א‬
‫א‬ ‫وא‬ ‫א‬ ‫א‪Ġ‬‬ ‫א‬
‫א‬ ‫א‬ ‫א‪ ú‬א‬ ‫א‬
‫א א‪ª‬‬ ‫א‬ ‫א‬
‫و‬ ‫ض‬
‫א‬ ‫دא‬
‫‪E‬‬ ‫א‬ ‫‪F‬‬
‫א‪Ğ‬‬ ‫‪E‬‬ ‫א א‪F ª‬‬
‫‪SWOT‬‬ ‫‪Ĝ‬‬
‫‪Business‬‬ ‫א‬
‫‪Plan‬‬
‫א‬ ‫‪ª‬‬
‫ود א‬ ‫א‬ ‫ق ‪Ħ‬‬ ‫א‬
‫א‪ Ğ‬و‬

4. ‫ﺍﳌﻘﺪﻣﺔ‬
‫‪K‬‬ ‫‪Ħ‬א‬ ‫‪Ĩ‬‬ ‫א ول א‬
‫‪W‬‬ ‫لא‬ ‫مو‬ ‫وא‬ ‫אא‬ ‫‪ħ‬‬ ‫‪ ª‬א د‬ ‫א‬ ‫د‬ ‫‬ ‫د وא‬ ‫نא‬ ‫و‬
‫ل‬ ‫و‬ ‫‪Í WWW‬‬ ‫وא ل א س‬
‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫א‪ ğ‬و‬ ‫א‬ ‫‬ ‫د‬ ‫א‬ ‫א‬
‫א‪ Ğ‬و ‪E‬‬ ‫ود א‬ ‫–א‬ ‫א‬ ‫وع ‬ ‫אن ‪ F‬א‬ ‫‪ ª‬و‬ ‫א‬ ‫‪K‬و‬ ‫א‬ ‫وو‬ ‫א‬
‫א‬ ‫و‬ ‫د‬ ‫وא‬ ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫‪ĝ‬‬ ‫د‬ ‫ א‪ Ó‬ل א‬
‫‪K‬‬ ‫و‬ ‫‪Ø Ĩ‬‬ ‫‪ Ħ‬ن‪ī‬‬ ‫א‬ ‫و‬ ‫‪Ħ‬‬
‫‪ª‬א‬ ‫‪ ª‬وא‬ ‫א‬ ‫א‬ ‫وא‬ ‫و‬ ‫א‬ ‫א و‬ ‫ون‬ ‫א ‪Ģ‬‬ ‫א و‬ ‫‬
‫א و ‪K‬‬ ‫م‬
‫‪www.altobi.net‬‬ ‫א‬ ‫א‬ ‫‪ī‬‬
‫א‬ ‫وא و‬

5. ‫ﺍﻷﻫﺪﺍﻑ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬
‫‪WĦ‬‬ ‫א‪ ú‬א‬ ‫א‬ ‫‪Ĝħ‬‬ ‫א و א‬ ‫‪ú‬‬
‫‪K‬‬ ‫א‪ ª‬א‬ ‫مو‬ ‫‪ĨĦ‬‬ ‫א‬ ‫‪K‬‬
‫א‪K Ğ‬‬ ‫א‪ª‬‬ ‫‪Ħ‬‬ ‫א‬ ‫‪K‬‬
‫‪K‬‬ ‫א‬ ‫‪SWOT‬‬ ‫‪Ĝ‬‬ ‫‪Ħ‬‬ ‫‪ Ħ ĩ K‬א‬
‫‪K‬‬ ‫و‬ ‫א‬ ‫م‬ ‫‪ĨĦ‬‬ ‫א‬ ‫‪K‬‬
‫א‪ Ğ‬و ‪K‬‬ ‫ود א‬ ‫א‬ ‫ق ‪Ħ‬‬ ‫א‬ ‫‪Ħ‬‬ ‫‪ Ħ ĩ K‬א‬
‫ق‪K‬‬ ‫א‬ ‫و‪Ĝ‬‬ ‫א‪ ª‬د א‬ ‫‪Ħ‬‬ ‫‪ Ħ ĩ K‬א‬
‫‪K‬‬ ‫‪ª‬א‬ ‫مא‬ ‫و‬ ‫א‬ ‫א‬ ‫‪Ħ‬‬ ‫א‬ ‫‪K‬‬
‫א א‪Kª‬‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫‪Ħ‬‬ ‫‪ Ħ ĩ K‬א‬
‫‪KE‬‬ ‫א‬ ‫‪F‬‬ ‫אم‬ ‫و‬ ‫א‬ ‫ض‬ ‫ن‬ ‫‪Ħ‬‬ ‫‪ Ħ ĩ K‬א‬

6. ‫ﻣﺎ ﻫﻮ ﺍﻟﺘﺨﻄﻴﻂ ؟‬
‫?‪What is Planning‬‬
‫‪W‬‬ ‫و‬ ‫‪ª‬א‬ ‫د‪ª‬‬
‫‪W‬‬ ‫و‬ ‫אد‬ ‫‪ ª‬وא‬ ‫‪ ª‬وא‬ ‫‪ ª‬وא‬ ‫‬ ‫وא‬ ‫‪ Ù‬א‬ ‫א‬
‫א א‪ª‬‬ ‫‪ ª‬وא‬ ‫א‬ ‫א‪ ú‬وא ‪Ù‬‬ ‫א‬ ‫و‬
‫وא‪ Ğ‬אول‬ ‫א‬ ‫א‬ ‫و‬ ‫אد א אز ‪ª‬‬ ‫و‬ ‫א‬
‫‪K‬‬ ‫א‬ ‫‪KĦ‬و‬ ‫‪ú‬‬ ‫ ‬ ‫א‬ ‫א‬
‫‪K‬‬ ‫א‬ ‫א‬ ‫א‬ ‫‪W‬א‬ ‫א‬ ‫و‬ ‫و‪ī‬‬
‫‪K‬‬ ‫א‪ ú‬א‬ ‫א א د وא‪ Ğ‬د ‪ ģ Ĩ‬م‬ ‫و‬ ‫א‬ ‫א א د وא‪ Ğ‬د ‬
‫‪K‬‬ ‫א‬ ‫‬ ‫א‬ ‫‪ ª‬و‪Ĝ‬‬ ‫‪Ø‬א‬ ‫‪ ª‬وא‬ ‫א‬ ‫ل‬ ‫وذ‬
‫‪K‬‬ ‫א‪ ú‬א‬ ‫א א‪ ª‬א‬ ‫א א‪ ª‬و א‬ ‫و א‬ ‫א ‪ Ù‬א‬ ‫א‬ ‫‪ġ‬‬ ‫א‬
‫و‬ ‫ل א א د א‬ ‫د وא‬ ‫ذج א‬ ‫א وא‬ ‫‪Ħ‬א‬ ‫لא‬ ‫א‬ ‫و‪Ĝ‬‬
‫د‪K‬‬ ‫‪ Ù‬א‬ ‫א א‬ ‫‬ ‫‪ħ‬‬ ‫א‬ ‫وא‬ ‫א‬

7. ‫ﺩﺍﺋﺮﺓ ﺍﻟﺘﺨﻄﻴﻂ‬
‫‪The Planning Cycle‬‬
‫ص‬ ‫א‬ ‫‪Ĝ‬‬ ‫א‬ ‫א‬ ‫و دא ‪ě‬‬ ‫א‬ ‫دא‬
‫‪W‬‬ ‫و‬ ‫وא‬ ‫و‬
‫א ‪ú‬‬
‫א‬ ‫א‬
‫א‪Ø‬‬
‫א‪ Ġ‬א‪ª‬‬ ‫‪Ĝ‬‬
‫א‬ ‫و‬
‫وא‬ ‫א א‬
‫א‬ ‫א‬
‫א‬
‫א‬
‫א‪Ġ‬‬
‫א‬
‫א‬

8. ‫ﺍﳌﻬﺎﺭﺍﺕ ) ٦ ( ﻟﻠﻤﺨﻄﻂ ﺍﳉﻴﺪ‬
‫א‪ª‬‬ ‫א‬ ‫א‬ ‫ن‬ ‫ن‬ ‫א‬ ‫א‬ ‫ن‪ī‬‬ ‫א א‪ ª‬א ‬ ‫‪Ù‬‬ ‫د‬ ‫¯‬
‫א‪W Ğ‬‬ ‫א‬ ‫א א‪ ª‬א ‬
‫‪ª‬‬ ‫א‬ ‫نא‬
‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫وא د א¯‬ ‫א‬
‫‪ª‬‬ ‫وא‬
‫א‬ ‫مو‬ ‫א א‬ ‫א‬ ‫‪ª‬‬ ‫א‬
‫א‬ ‫‪ª‬א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬

9. ‫ﺍﳌﻬﺎﺭﺍﺕ ) ٦ ( ﻟﻠﻤﺨﻄﻂ ﺍﳉﻴﺪ‬
‫‪SMART‬‬ ‫א‪ ú‬א‬ ‫א‬ ‫א‪ú‬‬ ‫א‬ ‫د‬
‫א‬ ‫א‪Ġ‬‬ ‫و‬ ‫א א‪ª‬‬ ‫א‪ħ ú‬‬ ‫א‬ ‫‪Ĝ‬‬ ‫א‬ ‫ن‬
‫א‪ú‬‬ ‫א‬ ‫‪Ĝ‬‬ ‫س‬ ‫א א‪ª‬‬ ‫א‬
‫‪Ù‬‬ ‫א‬ ‫א‪Ğ‬‬ ‫א‬
‫ل‬ ‫א‬ ‫א א‬
‫‪E‬‬ ‫‪ Ù‬א ع ‪Ĝ F‬‬ ‫א‬ ‫ع א‪Ğ‬‬ ‫א‬

10. ‫ﲢﻠﻴﻞ ‪SWOT‬‬
‫‪SWOT Analysis‬‬
‫‪F‬א‬ ‫طא‬ ‫و‬ ‫طא‬ ‫‪ Ù‬و‬ ‫ذא‪ª‬‬ ‫لא‬ ‫قא‬ ‫א‪ E ª‬‬ ‫‪F SWOT‬‬ ‫‪Ĝ‬‬
‫‪Ø‬א‬ ‫א‬ ‫قא‬ ‫‬ ‫‪E‬‬ ‫א‪Ġ‬‬ ‫‪Fª‬א‬ ‫ص وא‬ ‫א‬ ‫‪ E‬و‬ ‫א א‬
‫‪K‬‬ ‫‪ª ġ‬‬ ‫ ‬ ‫ص א‬ ‫صא‬ ‫وא‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫‪Ħ‬‬ ‫‪ Ħ‬א‬ ‫א‬
‫‪W‬‬ ‫א‪ Ġ‬א‪ ª‬א‬ ‫א‬ ‫אא‬
‫‪K‬‬ ‫א‬ ‫ذج א‬ ‫א‬ ‫א‬
‫א ‪K‬‬ ‫א‬
‫‪K‬‬ ‫و‬ ‫א‬ ‫א‪ Ğ‬א‬ ‫‬ ‫و‬
‫‪K‬‬ ‫ود‬ ‫وא‬
‫‪K‬‬ ‫طא‬ ‫א‪ħ‬‬ ‫א‬ ‫‬ ‫א و‬ ‫لא‬ ‫و‬ ‫طא‬ ‫א‬
‫‪K‬‬ ‫א‬ ‫نא‬ ‫‪ę‬‬ ‫א و‬ ‫ط‬ ‫א‬ ‫و‬ ‫د‬

11. ‫ﲢﻠﻴﻞ ‪SWOT‬‬
‫‪SWOT Analysis‬‬
‫طא‬ ‫طא‬
‫‪ī‬‬ ‫א‬ ‫-‬ ‫‪ Ĩ J‬ذא‬ ‫م‬ ‫א‬ ‫א‬ ‫-‬
‫ ود‬ ‫א‬ ‫א‪ Ğ‬א‬ ‫-‬
‫א د¯‬ ‫א א د א ‪ĩ‬‬ ‫-‬
‫ون‬ ‫א א‬ ‫א‬ ‫-‬ ‫د‬ ‫א‬ ‫و‪ī‬‬
‫ط‬ ‫ون‬ ‫א א‬ ‫א‬ ‫-‬
‫ط‬
‫‪ª‬‬ ‫א‬ ‫ص‬ ‫א‬
‫ن‬ ‫‪ª‬א ‪ī‬‬ ‫א‬ ‫-‬ ‫ص א‬ ‫א‬ ‫-‬
‫و‬ ‫‪ª‬‬ ‫ق وא‪Ó‬‬ ‫א‪ ª ě‬א‬ ‫-‬
‫¯‬ ‫א‬ ‫-‬ ‫‪ª‬‬ ‫א‬
‫و‬
‫ن‬ ‫‪ª‬א ‪ī‬‬ ‫א‬ ‫-‬ ‫ط‬ ‫‪Ĝ‬‬ ‫‪ī‬‬ ‫-‬
‫ط‬ ‫א‬ ‫‪ ħ‬ص‬

12. ‫طא‬ ‫طא‬
‫‪ª‬‬ ‫א‬ ‫ص‬ ‫א‬

13. ‫ﻣﺎ ﻫﻲ ﺧﻄﺔ ﺍﻟﻌﻤﻞ ؟‬
‫‪What is the: Business‬‬ ‫?‪Plan‬‬
‫ل و א د‬ ‫‪ª‬א‬ ‫نא‬ ‫ذ‬ ‫و‬ ‫א وع א‬ ‫א‬
‫‪K‬‬ ‫א א‬ ‫א‬ ‫ن‬ ‫و‪Ĩ‬‬
‫ﳌﺎﺫﺍ؟‬
‫و‪Ĩ‬‬ ‫‪ğ‬‬ ‫¯‬ ‫ن‬ ‫وع א‪Ğ‬‬ ‫א‬ ‫و‬ ‫وא‬ ‫א‪Ğ‬‬ ‫‪Ù‬א‬ ‫א‬ ‫‪Ĩ‬‬
‫‪EKKK‬‬ ‫‪ª‬‬ ‫‪ ª‬و א‪Ġ‬‬ ‫א‬ ‫‪Ù‬‬ ‫‪Ħ‬و‬ ‫א‬ ‫א وع وא‬ ‫‪FK‬‬ ‫و‬ ‫ذ‬
‫وع‪K‬‬ ‫‪ĩ‬‬ ‫ل‬ ‫و دא‬ ‫‪ħ‬و‬ ‫א‬ ‫ن‬ ‫×א‬ ‫‪ħ‬ذ‬
‫ﻭﺍﳊﻞ؟‬
‫‪ħ‬א‬ ‫א‬ ‫א‬ ‫ق‪ Ĩ‬و‬ ‫א‬ ‫א ز ‬ ‫א‬ ‫א م وא‬ ‫‪Ù‬‬ ‫¯א‬
‫–‪ę‬‬ ‫א ‬ ‫א‬ ‫–‬ ‫א‬ ‫א‬ ‫و‬ ‫ق‬ ‫א م ‬ ‫ن‬ ‫‬
‫و‬ ‫‪Ù‬א‬ ‫ن‬ ‫א ‬ ‫א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ع‬ ‫א‬
‫‪K‬‬
‫‪K‬‬ ‫ع א א א‪Ò‬‬ ‫א‬ ‫‪ě‬‬ ‫א‪ ú‬وא‬ ‫و‬ ‫¯א ‪Ø‬‬ ‫دא دא‬ ‫א‪Ġ‬‬ ‫ א‬
‫א אز ‪K‬‬ ‫س‬ ‫א‬ ‫و‬ ‫م‬ ‫‪ħª‬‬ ‫وא‬ ‫א‬ ‫‪Ĝ‬‬ ‫א‬

14. ‫ﻣﺎ ﻫﻲ ﺧﻄﺔ ﺍﻟﻌﻤﻞ ؟‬
‫‪What is the: Business‬‬ ‫?‪Plan‬‬
‫ﺗــﻤـﺮﻳﻦ‬
‫א‬ ‫‪Ġ‬‬
‫א‬ ‫‪ Ģ‬ج ‪ħ‬‬
‫א‬ ‫ن‪Ĝ‬‬ ‫א ‬ ‫א‬

15. ‫ﻣﻜﻮﻧﺎﺕ ﺧﻄﺔ ﺍﻟﻌﻤﻞ‬
‫‪Executive Summery‬‬
‫م‬ ‫و‬ ‫‪Ġ‬‬ ‫א‬ ‫ن ول‬ ‫א‬ ‫‪Ĩ‬‬ ‫א‬ ‫א‬
‫א وع ‪K‬‬ ‫دא و‬ ‫و‬ ‫א‬ ‫‪ª‬‬ ‫‪ħ‬‬ ‫‪Ĝ‬‬ ‫‪ª‬א ‪ī‬‬ ‫د وא‬ ‫وא א‬ ‫א وع و‬
‫א א‪K Ġ‬‬ ‫‬ ‫א ‪ ĝ‬ج‬ ‫طא‬ ‫‪ ª‬وא‬ ‫ز‬
‫‪Business Overview‬‬ ‫وع‬
‫‪W‬‬ ‫طא‬ ‫ل‬ ‫م‬ ‫دא‬ ‫ل‬
‫‪K ġ‬‬ ‫و ‪ě‬‬ ‫د¯ ‪Ğ‬‬ ‫و‬ ‫א‬ ‫‪W‬‬ ‫‪ĩ‬‬
‫‪K‬‬ ‫د‪Ĝ‬‬ ‫א‬ ‫‪W‬‬ ‫א‬
‫א א وع‪K‬‬ ‫و‬ ‫א‬ ‫وא‬ ‫א‬ ‫‪W‬‬ ‫א‬
‫‪F‬و‬ ‫א‬ ‫‪ E J F‬و‬ ‫א‬ ‫א و‪ Eħ‬و‬ ‫‪F‬א‬ ‫א‬ ‫وع‬ ‫א‪ ú‬א‬ ‫א‪Wú‬‬ ‫א‬
‫عא ن‪E‬‬ ‫‪Ù‬‬ ‫نא ‪Í‬‬
‫ون‪K‬‬ ‫¯‬ ‫ن‬ ‫א وع م‬ ‫‪ī‬‬ ‫¯‬ ‫و‬ ‫א وع‪W‬‬
‫א وع‪K‬‬ ‫א‪ ª‬א ‬ ‫א א‪ ª‬وא‬ ‫و‬ ‫ن א‬ ‫א‪ Wª‬‬ ‫وא‬ ‫א‬

16. ‫ﻣﻜﻮﻧﺎﺕ ﺧﻄﺔ ﺍﻟﻌﻤﻞ‬
Executive Summery
ª ‫ و א‬ª Ġ‫ع א‬ ‫א‬ Ğ‫א א‬ ‫ و‬ª ‫و‬ª ‫م‬ ‫א‬ ‫א‬
K‫ق‬ ‫و‬ īú ú‫ وא‬ª ‫א‬
Market research ‫ق‬ ‫ א‬ę
K‫א‬ ‫א‬ ‫و‬ ‫و‬ ª ‫ق ود א‬ ‫لא‬ Ĝ‫و‬ Ğ‫א א‬
Ĩ ‫و א‬ ‫א א‬ ‫א‬ ‫א‬ ‫جא‬ ‫א‬ ‫قو‬ ‫ א‬ª ě‫و س א‬ ‫ل‬ġú
K ‫א‬ ‫و‬ ‫¯א‬ ‫ذ‬
Marketing Strategy ‫א‬ ‫א‬Ø
‫و‬ ‫و‬ ª

17. ‫ﻣﻜﻮﻧﺎﺕ ﺧﻄﺔ ﺍﻟﻌﻤﻞ‬
‫‪Operational Infrastructure‬‬ ‫א‬ ‫א‬
‫‬ ‫و ‪Ù‬ذ‬ ‫א‬ ‫א‪ğ‬‬ ‫‪ EKK ª‬و א‬ ‫ زن‬ ‫‪F‬‬ ‫وא א‬ ‫א א‪ ª‬وא‬ ‫وع‬ ‫ج א‬ ‫א‬
‫‪K‬‬ ‫و‬
‫‪K‬‬ ‫و‪ĝ‬‬ ‫א‬ ‫א‬ ‫ج وא‬ ‫‪ª‬א‬ ‫ج‬ ‫א‬ ‫‪ú‬‬
‫‪Management Team‬‬ ‫א دא‬
‫وع‪K‬‬ ‫א دא א‬ ‫وא א‪ ª‬א ‬ ‫א‪ ª‬وא א‬ ‫لא‬ ‫‪ ª‬وא‪ú‬‬
‫م ‪ Ĩ‬ذא‬ ‫و‬
‫‪Financial Plan‬‬ ‫א‬ ‫א‪Ġ‬‬
‫ن‬ ‫אل‬ ‫א‬ ‫ د‬ ‫א‬ ‫א א‪Ġ‬‬ ‫ن‬ ‫و ن‬
‫‪K‬‬ ‫‬ ‫א وع‬ ‫ن‬ ‫‪Ĩ‬‬
‫‪KE‬‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ F‬س א ل‬ ‫א‬ ‫ن‬ ‫و‬

18. ‫ﺍﻟﻔﺮﻕ ﺑﲔ ﺧﻄﺔ ﺍﻟﻌﻤﻞ ﻭﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ‬
‫‪Business Plan vs. Feasibility Study‬‬
‫‪ĩĦ‬‬ ‫‬ ‫א‬ ‫א‪ Ğ‬و و‬ ‫‪Ħ‬د א‬ ‫¯‬ ‫ن‬
‫‪K‬‬ ‫א‬ ‫אد‬ ‫א وع و‬ ‫ل‪ª‬‬ ‫א‬ ‫א‪ Ğ‬و ‪W‬‬ ‫دא‬
‫אج‬ ‫وع و‬ ‫א‬ ‫א‪ Ğ‬و و‬ ‫دא‬ ‫‪ª‬‬ ‫א‬ ‫‪W‬‬ ‫א‬
‫‪Kª‬‬ ‫א‬ ‫א‬ ‫نא‬ ‫و‬ ‫ن‬ ‫و א‪Ġ‬‬ ‫א‬
‫א‬ ‫אد‬ ‫‬ ‫ن ‪ĩ‬‬ ‫א‬ ‫و‬ ‫وא‬ ‫و‬ ‫ذא ‪Í‬‬
‫‪K‬‬

19. ‫ﲝﺚ ﺍﻟﺴﻮﻕ‬
‫‪Market Research‬‬
‫ق‪W‬‬ ‫‪ ę‬א‬
‫وع‪K‬‬ ‫א‬ ‫א‪ Ğ‬و و‬ ‫אد د א‬ ‫א‬ ‫×‬ ‫و‬ ‫ق وא‬ ‫لא‬ ‫‪ª‬‬ ‫א‬ ‫‪Ğ‬‬
‫‪ª‬‬ ‫א‬ ‫ن‬ ‫‪ę‬‬ ‫ن‬ ‫‪Ħ‬‬ ‫ن א‪×Ġ‬א א‬ ‫א‬ ‫ن‬ ‫א א‬
‫و‬ ‫و א‪Ġ‬‬ ‫ق‬ ‫א‬ ‫ل‬ ‫ق‬ ‫‪ ę‬א‬ ‫وع‬ ‫א‬ ‫א‬ ‫و א‪Ġ‬‬ ‫א‬
‫وع ‪Ģ‬‬ ‫وא ‪ě‬‬ ‫א‬ ‫و‬ ‫و‬ ‫ق‬ ‫א‬ ‫‪ª‬‬ ‫‪ ª‬وא‬ ‫‪Ù‬א‬ ‫ل‬
‫ق‪K‬‬ ‫‪Ħ‬א‬ ‫א‬
‫ق‪W‬‬ ‫ق‪ ę‬א‬
‫‪ª‬א‬ ‫א‬ ‫ن א‬ ‫א‬
‫‪ª‬‬ ‫‪ ª‬وא‬ ‫א‪Ğ‬‬
‫א‬
‫א‬ ‫א‬ ‫א‬ ‫א‬

20. ‫ﺍﳋﻄﺔ ﺍﳌﺎﻟﻴﺔ ﻭﺍﻟﺘﺪﻓﻖ ﺍﻟﻨﻘﺪﻱ‬
‫‪Financial Plan Cash Flow‬‬
‫‪W‬‬ ‫و‬ ‫و‬ ‫ع وא‬ ‫و‬ ‫א‬ ‫אل دא‬ ‫دא א‬ ‫و‬ ‫ن א دא א‬
‫א‬ ‫א‪Ġ‬‬
‫لא‬ ‫وع‬ ‫א‬ ‫אل‬ ‫‪ę‬‬ ‫אل و دא‬ ‫אم א‬ ‫قא‬ ‫د‬ ‫‬ ‫א‬ ‫وא‬ ‫א‬
‫‪KĦ‬‬ ‫א‪×Ġ‬א وא‪Ò‬‬ ‫‪Ħ‬‬ ‫‬
‫אس א ل‬
‫‪ª‬‬ ‫א و‬ ‫‪Ĝ‬‬ ‫א ل‬ ‫‪W‬‬ ‫אل א‬ ‫لא‬ ‫ن‬ ‫‬ ‫א وع و‬ ‫‪ª‬‬ ‫א ل א‬
‫א وع‬
‫א‬ ‫א א‬
‫א و‪Kħ‬‬ ‫א وع ‬ ‫אل‬ ‫א‬ ‫س א ل‬
‫א‬ ‫‪ª‬א‬
‫ق א وع‪K‬‬ ‫אل‬ ‫مא‬ ‫وא‬ ‫د‬ ‫א‬ ‫א‬
‫وع ‪E‬‬ ‫א‬ ‫و ‪F ª‬א ‪ě‬‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫قو‬ ‫دא‬
‫‪Kª‬‬ ‫א‬ ‫‪Ĝ‬‬ ‫‪ħ‬‬ ‫دل‪ E‬و‬ ‫א‬ ‫‪F‬‬ ‫‪ħ‬‬ ‫א‬ ‫و‬

21. ‫ﺍﳋﻄﺔ ﺍﳌﺎﻟﻴﺔ ﻭﺍﻟﺘﺪﻓﻖ ﺍﻟﻨﻘﺪﻱ‬
‫‪Financial Plan Cash Flow‬‬
‫ﺗــﻤـﺮﻳﻦ‬

22. ‫ﺍﳋﻄﺔ ﺍﳌﺎﻟﻴﺔ ﻭﺍﻟﺘﺪﻓﻖ ﺍﻟﻨﻘﺪﻱ‬
‫‪Financial Plan Cash Flow‬‬
‫ﺗــﻤـﺮﻳﻦ‬

23. ‫ﺍﳍﻴﻜﻞ ﺍﻟﺘﻨﻈﻴﻤﻲ‬
‫‪Organizational Structure‬‬
‫א‬ ‫د ‬ ‫א‬
‫وع‬ ‫א‪Ğ‬‬ ‫א‬ ‫‪ ª‬א‬
‫ و‬ ‫‪ę‬‬ ‫و‬ ‫א‬ ‫א‬
‫א‬ ‫א‬
‫א‬ ‫א‬ ‫א‬ ‫א‬

24. ‫ﺳﻴﺎﺳﺔ ﺍﻹﺟﺮﺍﺀﺍﺕ‬
‫‪Action Policies‬‬
‫‪K‬‬ ‫א ‪Ħ‬א‬ ‫ن‬ ‫‪ī‬‬
‫وع‬ ‫و‬
‫א وع ‪W‬‬ ‫و‬ ‫א‪ª‬‬
‫‪ª‬‬ ‫ א‬
‫‪ª‬‬ ‫א‬
‫א‬ ‫א א‬
‫א دא‬ ‫د‬
‫א א‬

25. ‫ﻛﻴﻒ ﺗﻌﺮﺽ ﻣﺸﺮﻭﻋﻚ؟ ) ﺣﺪﻳﺚ ﺍﳌﺼﻌﺪ (‬
‫‪Elevator Pitch‬‬
‫‪ Ú‬ذא‪ª‬‬ ‫ل‬ ‫ز ن‬ ‫‪ W‬ل‬ ‫وא‬ ‫د‬ ‫‪ª‬‬ ‫ن‬ ‫‪ĝ‬‬
‫‪ Ĩ‬و‬
‫א‬ ‫و‬ ‫و‬ ‫‪Ò‬‬ ‫م‬ ‫‪ª‬‬ ‫و‬ ‫ض‬ ‫ن‬ ‫‪ī‬‬
‫‪K‬‬
‫وع‬ ‫א‬ ‫‬ ‫אد‬ ‫‪ ª‬א‬ ‫‬ ‫‪E‬‬ ‫א‬ ‫‪F‬‬
‫אد ‪K‬‬ ‫م‬ ‫א‬ ‫‪ ª‬א‪ğ‬‬ ‫א‬ ‫وא‬ ‫و א‬
‫ﺍﻟــﻮﻗــﺖ ﺍﻟــﻤـــﺘـــﺎﺡ ﺩﻗـــﻴــﻘــﺔ ﻭﺍﺣـــﺪﺓ‬
‫ﺃﻳﻦ ﺃﻧﺖ ؟‬ ‫ﳌﺎﺫﺍ ؟‬ ‫ﻣﺎﺫﺍ ﺗﻘﺪﻡ؟‬ ‫ﻣﻦ ﺃﻧﺖ؟‬ ‫ﺍﻟﺘﺤﻴﺔ‬

26. ‫א‬ ª‫א‬Ø ‫א‬ ‫א‬
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‫א‬
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