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Google analytics

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  • Universal analytics is something we strongly recommend! Google really gives us the best tools for free!
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Google analytics

  1. 1. Redefine, Rediscover, Re-energize Content Evaluation and Management Using Google Analytics <br />Amy E. Hays - IRL<br />Ben MacNeil - Virtual<br />
  2. 2. Outline<br />Existing analytic reports for Communities<br />Google Analytics<br />Finding your CoP Content<br />GA Tools to Enhance your Content Strategy<br />Putting it all Together<br />
  3. 3. More than 80% of traffic to eXtension.org comes from outside sources<br />
  4. 4. eXtension.org Analytic Reports<br /> <br />http://pageanalytics.extension.org/<br />Customized aggregated data for CoPs<br />
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  15. 15. Goggle Analytics..Goggling…..Goggled……..Gogglfied<br />
  16. 16. First things First… <br />In order to access eXtensions Google Analytic account you need to:<br />Join the WebAnalytics group in People<br />Ben will then add you to the permissions<br />http://www.extension.org/people/communities/205<br />
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  18. 18. http://www.google.com/analytics/<br />
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  22. 22. TIME PERIOD<br />TOOLS<br />
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  37. 37. Optimize Your Time – Create an Advanced Segment<br />
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  41. 41. DRAG “Page” to the “dimension or metric” area<br />
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  43. 43. Select “contains”<br />
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  58. 58. Take Home Message<br />Utilize analytics to look at past performance<br />Go beyond visits<br />Look at keywords and top content<br />Look at referrals <br />Correlate to marketing and outreach<br />Use for future content development<br />
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  60. 60. Contacts<br />How to Use Goggle Analytics<br />Ben MacNeill <br />ben.macneill@extension.org <br />North Carolina State University<br />How to Use Google Analytics for CoP Planning<br />Amy Hays<br />ahays@tamu.edu<br />Texas AgriLife Extension<br />

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