2.4 Collaborators The company should also understand the relationship it has with its collaborators/providers in the supply chain. Collaborators, in the 5Cs format, refer to factors in the micro-environment (ie, suppliers, distributors, other stakeholders). Relevant questions include: Who are the companys collaborators/partners? What kind of collaboration does the company have with them? Is there a strategic fit between the company and its collaborators? REAL analysis of VODAFONE to create report continues 2.5 Context Firms look at the external environment (things outside their control) to determine potential opportunities and threats. Context, in the 5Cs format, refers to the PESTEL analysis (political, economic, sociocultural, technological, environmental and legal). You need to address each of the factors in the firms Context. From these, you need to identify the factors which represent the most pressing opportunities or threats to the firm. 3. Conclusion In your conclusion you should summarise the strengths, weaknesses, opportunities and threats discussed in your situation analysis and create a SWOT matrix figure. Figures should always be discussed before they are presented and need a figure number and title. The items discussed within the SWOT Matrix figure should be short phrases in bullet point format (no full sentences) and should be presented in order of priority. 4. Recommendations What do you recommend the company do to overcome potential weaknesses or avoid potential threats based on your analysis? What should they do to capitalise on their strengths or to align with potential opportunities? Your recommendations should be based your discussion and conclusions..

1. 2.4 Collaborators
The company should also understand the relationship it has with its collaborators/providers in the
supply chain. Collaborators, in the 5Cs format, refer to factors in the micro-environment (ie,
suppliers, distributors, other stakeholders). Relevant questions include:
Who are the companys collaborators/partners?
What kind of collaboration does the company have with them?
Is there a strategic fit between the company and its collaborators?
REAL analysis of VODAFONE to create report continues
2.5 Context
Firms look at the external environment (things outside their control) to determine potential
opportunities and threats. Context, in the 5Cs format, refers to the PESTEL analysis (political,
economic, sociocultural, technological, environmental and legal). You need to address each of
the factors in the firms Context. From these, you need to identify the factors which represent the
most pressing opportunities or threats to the firm.
3. Conclusion
In your conclusion you should summarise the strengths, weaknesses, opportunities and threats
discussed in your situation analysis and create a SWOT matrix figure. Figures should always be
discussed before they are presented and need a figure number and title. The items discussed
within the SWOT Matrix figure should be short phrases in bullet point format (no full sentences)
and should be presented in order of priority.
4. Recommendations
What do you recommend the company do to overcome potential weaknesses or avoid potential
threats based on your analysis? What should they do to capitalise on their strengths or to align
with potential opportunities? Your recommendations should be based your discussion and
conclusions.