Rhetoric A quick overview of Ethos, Logos and Pathos

2. Persuasion

5. Let’s see how it works
 So, I looked up the popular "got milk?" ads that I see in
magazines all the time. The one below is one with of my
favorite X-Men…

7. ETHOS
 Ethos is "credibility...most professionals and leaders are assumed
to be competent and trustworthy until they have acted otherwise."
Since Hugh Jackman is a celebrity, then it makes the
advertisement credible. People think, “If this fabulous
person drinks milk, then it must be a good thing for me." Right
away, people are going to look at the ad and know think
that it is something significant or reliable or trustworthy.
Plus, everyone knows that Wolverine is sooooo cool.

8. PATHOS
 Pathos could be found in different ways. The emotion in his
face is very strong and confident, which kind of sets the
mood for the ad. The first line of the text says ”My power to
re-generate may be a secret, but my power to re-energize is
simple.” we can explain pathos as "the emotion of the
message”. Certain BUZZ words that construct a very
moving message." Using certain words like Re-energize
and Common Mutant Sense gives the ad a strong, SUPER
HERO emotional feel.

9. LOGOS
 Logos is explained as "The logical message. It appeals to
facts, figures, and experts."
 The ad says that “Milk has protein which builds muscle.”
This statement gives the ad a sense of professional/expert
advice. IT’S SCIENTIFIC.

11. What goes in a
ARUGMENTATIVE Essay
 State your position – Pro or Con
 Argument
 Counter Claim
 Follow the outline/rubric
 Add in some ethos, pathos and logos

12. What do you need for your
argument?
https://www.youtube.com/watch?v=sJ7u30OG7yk -
https://www.youtube.com/watch?v=sJ7u30OG7yk

13. Argument
 MULTI-PARAGRAPH ESSAY! (minimum of 5…)
 It’s what you write in it to CONVINCE, P e r s u a d e ,
and Arguethat YOUR side is RIGHT.
 Use QUOTES, FACTS, STATISTICS – anything that is EVIDENCE
for your side of the argument. This is your LOGOS. Add in some
emotional language and opinions and that’s your PATHOS. If you are
credible – that’s your ETHOS.

14. Any Questions?