1. OPPORTUNITIES IN EXPORTING

3. GOODS Export Performance 2010: € millions 2009 2010 % Agri-food 6,279 6,973 +11% Beverages 1,079 1,186 +10% Crude materials 972 1442 +48% Mineral fuels 595 1,027 +73% Animal and veg. oil 20 27 +35% Chemical and pharma 47 988 52,426 +9% Manufactured goods 1,243 1,443 +16% Computer hardware 9,778 7,583 -22% Other machinery 3,807 3,409 -10% Medical devices 3,944 4,382 +11% Other miscellaneous 5,246 6,104 +16% Commodity miscellaneous 2,464 2,711 +10% Total 84,239 89,392 +6.1%

4. Services Exports 2010 € millions 2009 2010 % Transport 2,898 3,435 +18.5% Tourism and Travel 3,506 3,075 -12.3% Telecommunications 506 480 -5.1% Insurance 7,597 7,865 +3.4% Financial Services 5,714 5,999 +5.0% Computer Services 24,223 28,126 +16.0% Royalties/Services 1,213 1,362 +12.3% Business Services 20,458 22,429 +9.6% Miscellaneous 519 552 +6.4% Total: 66,634 73,322 +10.0%

18. 5. Agent vs. Distributor Comparative characteristics of Agents and Distributors Factors for Consideration Agency Distributor Control over price and terms of sale Yes No Ability to dictate choice of customer Yes No Direct contact with customer Yes No Close control over marketing Yes No Ability to offload risk of stock No Yes Commission Payable Yes No Compensation for termination/expiry Yes No High Risk of Competition law issues No Yes Similar tax position No Yes

20. So What Can Irish Exporters Association do For You? Overseas Market Advisers Exports Rapid info Service Visa, Legal, Translation Export /Import Regulations Market Entry, Market Research Buyer search services Your Company Create Strategic Partnerships For Exporters Client Transport Logistics service Promotion of Your Product/ service