Step By Step Guide


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The Step-by-Step Guide to Exporting is intended to help you learn about the world
marketplace and how your company can do business there. It concentrates on the
overall principles of exporting and describes the processes that businesses commonly
use to develop export strategies tailored to their needs. Among other things, the
guide will help you:
 assess your company’s export readiness;
 build an export plan;
 research and select your target market;
 create an export marketing plan;
 determine the best methods of delivering your product or service
to your target market;
 develop a sound financial plan; and
 understand the key legal aspects of international trade.
Getting ready to do business outside Canada is a complex undertaking for any
company. But the basic principles of exporting are quite straightforward and
thousands of Canadian firms of all sizes and in all sectors have learned to use
them successfully.With careful planning and a solid commitment to becoming
an exporter, your company can join them in the global marketplace.

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Step By Step Guide

  1. 1. Step-by-Step Guide to Exporting Source : Foreign Affairs and International Trade Canada
  2. 4. Getting Started: AssemblingYour Export Potential <ul><li>Exporting: What’s in it for you </li></ul><ul><li>Are you ready? </li></ul><ul><li>Evaluating your export potential </li></ul><ul><li>Science and technology innovation and exports </li></ul><ul><li>Export quiz: Are you ready? </li></ul>Step-by-Step Guide to Exporting
  3. 6. Globalization: Joining a Global Value Chain <ul><li>About globalization </li></ul><ul><li>Understanding global value chains </li></ul><ul><li>The growth of global value chains </li></ul><ul><li>Global value chains and your business </li></ul>Step-by-Step Guide to Exporting
  4. 8. Charting Your Route: Developing Your Export Plan <ul><li>Why a plan? </li></ul><ul><li>The foundation: Your business plan </li></ul><ul><li>Building on the foundation: Your export plan </li></ul><ul><li>The elements of your export plan </li></ul>Step-by-Step Guide to Exporting
  5. 10. Setting Out: Identifying Your Target Market <ul><li>Understanding international market research </li></ul><ul><li>Profiling potential markets </li></ul>
  6. 12. Reaching the Customer: Developing Your Export Marketing Strategy <ul><li>Export marketing plan </li></ul><ul><li>Promotion </li></ul><ul><li>Marketing tools </li></ul><ul><li>Setting prices </li></ul>
  7. 14. Opening the Door: Entering Your Target market <ul><li>Understanding entry strategies </li></ul><ul><li>Working out your entry strategy </li></ul><ul><li>Methods of market entry </li></ul><ul><li>Choosing an intermediary </li></ul>
  8. 16. Shippers and Shipping: Delivering the Goods <ul><li>International trade regulations </li></ul><ul><li>Export declarations </li></ul><ul><li>Export permits </li></ul><ul><li>Delivering products </li></ul><ul><li>Freight forwarders and brokers </li></ul><ul><li>Packing your goods </li></ul><ul><li>Labels and marks </li></ul><ul><li>Transportation insurance </li></ul><ul><li>Export documentation </li></ul>
  9. 18. Delivering services: <ul><li>The challenges of delivering services to a foreign market are just as complex as those of delivering products. </li></ul><ul><li>Factors of difficulties in your target market </li></ul><ul><ul><li>Existence of a reliable IT infrastructure </li></ul></ul><ul><ul><li>Frequency and convenience of air links </li></ul></ul><ul><ul><li>Potential support through official channels, government departments and international development agencies . . </li></ul></ul><ul><ul><li>Ability to satisfy legal regulations governing work permits or professional certification </li></ul></ul><ul><li>Delivering methods of your services </li></ul>
  10. 20. Paying Your Way: Planning Your Export Financing <ul><li>Understanding the risks of export financing </li></ul><ul><li>Planning your export finances </li></ul><ul><li>Where to get financial help </li></ul><ul><li>Finally, it’s payday </li></ul><ul><li>Insuring against non-payment </li></ul>
  11. 22. The Fine Print: Understanding the Legal Side of International Trade <ul><li>Understanding international contracts </li></ul><ul><li>Understanding the “proper law” </li></ul><ul><li>Resolving disputes </li></ul><ul><li>Meeting international standards </li></ul><ul><li>Corporate Social Responsibility </li></ul><ul><li>Contracts for the sale of goods </li></ul><ul><li>Contracts for the sale of services </li></ul><ul><li>Negotiating in other business cultures </li></ul><ul><li>Protecting intellectual property rights </li></ul>
  12. 24. Selling Online: E-Business for Exporters <ul><li>Understanding e-business </li></ul><ul><li>E-business applications and benefits </li></ul><ul><li>Assessing your e-business potential </li></ul><ul><li>Website suitability </li></ul><ul><li>The technical side of e-business </li></ul><ul><li>Finding and checking e-leads </li></ul><ul><li>Getting paid </li></ul><ul><li>Supporting your online customers </li></ul>
  13. 27. What is in it for you? <ul><li>Where do I find work </li></ul><ul><li>How do I start my own? </li></ul><ul><li>Where do I get help? </li></ul>
  14. 29. Conclusion <ul><li>Preparation </li></ul><ul><li>Strategy </li></ul><ul><li>Investment in term of money and time </li></ul><ul><li>Collaboration </li></ul><ul><li>Patience </li></ul><ul><li>Usage of technology </li></ul>
  15. 30. Ressources <ul><li>Agriculture and Agri-Food Canada </li></ul><ul><li>Canada Business </li></ul><ul><li>CanadExport </li></ul><ul><li>Canadian Commercial Corporation (CCC) </li></ul><ul><li>Canadian Trade Commissioner Service </li></ul><ul><li>Export et developement Canada (EDC) </li></ul><ul><li>Foreign Affairs and International Trade Canada </li></ul><ul><li>Industry Canada </li></ul><ul><li>REPEX </li></ul>
  16. 31. QUESTIONS For more information on how to export to foreign countries, please visit our web site and subscribe to our newsletter at: