3. TOPIC OVERVIEW
• Most people
• use public transport
• Using your own car
• is not very ecologic
• How can we make public transportation
more appealing?
• Give easier access to
• departure time and locations
• Public transport will be
• less stressful
4. PERSONA I
• Marc, 17y
• has 2 sisters
• College student in Neuchâtel
• Hobbies:
• outdoor sports: mountain biking, hiking, skiing
• Uses public transportation
• to get to new and exciting locations
• Needs:
• organize activities spontaneously
6. PERSONA II
• Marie, 42
• married, 3 Kids
• Works as a Nurse in Lausanne CHUV
• irregular schedule
• multiple sites
• Uses public transport
• because of the city traffic
• Needs:
• Efficient access to information
8. SURVEY 186
• The operation system of my smartphone is
windows mobile
iOS
Android
I don’t know
I dont have a smartphone
•I use Google maps for navigation
no
yes
9. SURVEY
•I use public transport
weekly montly
3
daily
2
1
• Usually
1. I use the same bus/train and bus/train stop at the same time 21%
2. I use the same bus/train at various times 48%
3. I don't know which bus/train and at what time I will use 31%
10. SURVEY
• Usually I get a timetable from
bus/train station
internet at home/work
mobile phone
paper pocket timetable
usually I don't care (and wait 1 hour)
•I use these mobile applications and websites to get a timetable
• sbb 95x
• tpg 24x
• zvv 15x
• google 10x
• wemlin 4x
• tl 4x
11. SURVEY
• Usually
1. I know that the next bus/train in 5 minutes and I will rush to be in time 45%
2. I know that there will be another bus/train in 20 minute so I'll take it and will not hurry 27%
3. I don't know the timetable so precisely 28%
2 3
1
• It would be cool to know if some of my friends are on the same train
I don't care 59%
yes 41%
12. SURVEY
•Ithink that it is useful to see the bus/train current
position on the map
to know arrival time is enough 54%
I don't care 5%
yes 41%
13. REQUIREMENTS
• Mobile application for iOS & Android
• closest bus stops
• "time till the next bus"
• Target groups - multiple views
• Weekly: Map view with current location
• Daily: List view
• Save favorite bus stops
• Save time-table for off-line use
• One-click purchase of tickets
• Gradual learning curve
14. CONSTRAINTS
• Multi-platform development
• Internet connection to get data
• Location services for position
• SBB API web-service available
