3. Indian Footwear Industry
• India is the second largest producer after China.
• Industry CAGR is 14% in Dollar terms and 20% in Rupee terms.
• Size of Indian footwear market is around 26300 crore
• Indian footwear retail is mainly an unorganized market with around 60% market share
• At present, Men's contribute around 60% of footwear market against Women's share of
30%
• Men's market is growing at a CAGR of 10%
• Women's market is growing at a much faster CAGR of 20 %
• More than 4000 manufacturing units in footwear(most of them are small scale-55%)
• The non-metro market accounts for nearly 55% of the overall footwear industry
4. Background
• Started as small enterprise, 1976
• Incorporated in 1984
• Went for Public listing in 1995
• Commenced with manufacturing of Hawaii slippers
• Emerged as second largest producer in India
• Having nine state-of-the-art manufacturing units in Northern India
• Headed by enterprising Dua family
6. Corporate Objectives
• Developing human assets through effective training
• Product innovation through design and development
• Meet & exceed customer requirements (both internal & external)
• Increased customer satisfaction
• Quality improvement through control of rejection
• Optimum utilization of resources
• Waste reduction at all stages
• To explore national and international markets
8. Competitors
• Rs.4626.33 Crores
Company Market Capitalization
Bata India Limited 6400.03 Crores
Sarup Industries limited 19.64 Crores
Liberty Shoes Limited 259.52 Crores
Superhouse Limited 161.25 Crores
9. SWOT Analysis
Strengths Weaknesses
High Growth Less number of organized product manufactures
Availability of labor
Raw material base Uneconomical size of manufacturing units
Product development and Upgradation Poor supply chain
Opportunities Threats
Product Diversification
Rising Potential in the Domestic market Inflation ( increasing input &conversion costs)
Growing Fashion consequences Fashion Trends
Use of E-commerce (direct marketing) Entry of MNC’s
Relaxation in FDI limits in retail
15. Why to invest ?
• Got A1+ Rating
• Lower Credit risk
• For short term as well in long term
• Undervalued.
• Profitable in long term.
• If technical used