Marketing databases is a type of direct marketing that applies records of customers to make targeted lists for direct marketing communications.

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A foremost industrial and economic force worldwide the automotive industry makes 60 million cars and
trucks a year, and they are in charge for just about half the world's consumption of oil.
The industry employs 4 million people in a straight line and many more indirectly. Automobile Data is
helping drive practical decision-making. Information from service records, vehicle testing, assembly line
audits and several other sources disclose prospective plan flaws and draw attention to what makes cars
present better and more enviable to drive.
Marketing databases is a type of direct marketing that applies records of customers to make targeted
lists for direct marketing communications. Such databases include customers’ names and addresses,
phone numbers, e-mails, purchase histories, information requests, and any other data that can be
legally and accurately collected Information for these databases might be obtained through application
forms for free products, credit applications, contest entry forms, product assurance cards, and
subscriptions to product newsletters.
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