Created by MUkaram Rauf Zain Abbas Mazhar Rafique

1. Lacquer Thinner
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2. Lacquer Thinner
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GROUP MEMBERS
Mukaram Rauf
Mazhar Rafique
Zain Abbas
Tlaiyah Khan
Mehroze Ahmed
Ghazia Ijaz
PROGRAM
BBA 5TH
(C)
PRODUCT
LACQUER THINNER

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TABLE OF CONTENTS
1. ………………………………….. Introduction & Mission
2. ………………………………….. Use Of Thinner
3. ………………………………….. Dimensions
4. ………………………………….. Competitive Strategies
5. ………………………………….. Competitors
6. ………………………………….. Resources
7. ………………………………….. Bargaining Power Buyers
8. ………………………………….. Bargaining Power Suplier
9. ………………………………….. Strategic Marketing Issue

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 Introduction
Lacquer Thinner is usually a mixture of solvents able to dissolve a number of different
resins or plastics used in modern lacquer.
Previously, lacquer thinners frequently contained alkyl esters like butyl or amyl acetate,
ketones like acetone or methyl ethyl ketone, aromatic hydrocarbons like toluene, ethers
such as glycol cello solves, and/or alcohols.
Lacquer thinners are certainly effective household items for the removal of sheen on
surfaces. In order to understand the uses of a lacquer thinner, you need to know what
lacquer is in the first place. It is clear or usually colored that dries away by the
evaporation of a solvent. A lacquer thinner is a simple solution that breaks or dissolve
down the thick properties of varnishes and paints, lacquer, oils, grease and other strong
adhesive material. It is used to dissolve, dilute and clean up basic lacquer items in the
house. Lacquer thinners are a little caustic for oil paints and this may cause creaks in the
sheen of the surface. It may deteriorate the surfaces and fabrics of items in the house.
You need to make sure that you apply it in a small and rather inconspicuous area before
you decide to apply it on a bigger countertop or surface. The best uses for a lacquer
thinner have been stated below with detail. You can easily find a lacquer thinner in the
market and use it to remove the sheen or gloss on any surface in your house. Make sure
you apply it slowly and carefully without dabbing the thinner on in big amounts.
 Mission & Vision
 Mission
Provide customers with quality merchandise at the lowest possible price.

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 Vision
Our vision serves as the framework for our Product and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.
 Use Of Thinner
1 - Removing Tar
You can easily remove tar, tree sap and grease from surfaces in your house. Turpentine is
a very helpful lacquer thinner for oil and alkyd-based paints plus varnishes. In addition to
that, other products have showed up in the market and they perform the same tar-
removing function with relatively less odorous and toxic vapors. Some lacquer thinners
even have mineral spirits.
2 - Dissolve Shellac andAniline Dyes
Lacquer thinners are also used to dissolve shellac and aniline dyes in the house. It
contains denatured alcohol that acts like a strong cleaning agent on the sheen and gloss of
surfaces. Lacquer thinners can also be used for cleaning purposes.
3 - CleanPaint Spots
With kerosene component in the lacquer thinner, you can use it as a strong solvent as
well. Lacquer thinners typically do not contain such an element but, once they do, they
make sure that unnecessary paint spots are removed easily from the surface you desire. It
can remove hardened stains and paint on knobs of doors and other spots. You can easily
rub that stain off with a few drops of lacquer thinner.

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4 - SheenThinning
Since lacquer thinners are usually made up of 2 solvents like amyl or ethyl, you can
easily use them to thin down the sheen or gloss and clean surfaces with them. Spray
equipment is usually the way to use a lacquer thinner. They easily soften and thin away
the paints that have turned solid and flaky on smooth surfaces. They also remove residue
from cements and plastics. Varnish stains and paint spots can be removed on clothing of
natural fibers by lacquer thinners as well. Remember to avoid using a nylon brush on
solvents since the acetone in the thinner may weaken the bristles of the brush.
 Dimensions
 Performance
A primary basic characteristic of our product is Removing, Gloss, Varnish and much
more.
 Features
Our product basic feature is that we mixed Lacquer and Thinner in one box because they
both used in Hardware products and mostly people purchased thinner and then lacquer
and then they mix it is difficult for people to mix a equal quantity of lacquer and thinner
So we add this feature in our product.
 Reliability
Our is very reliable because it works more than 6 years. We give 6 years guarantee to our
customers. Our customer is Satisfied with our product because our product will continue
functioning without any significant maintenance.

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 Conformance
Our Product is based upon true things means we see our advertisement to customers the
thing we see in Advertisement is true. No one can say that we saw wrong things about
our product in advertisement.
 Durability
Our product is very durable our product lifetime is at least 6 years. The people can fully
satisfy our product and when people use our product it is give them a maximum
satisfaction.
 Serviceability
Our Employees is active all the time. The customer can call us and within 30 minutes our
employees can response and claim the customer issues.
 Aesthetics
Our Product color is very attractive. Our packing is very good means any customer who
see our product 1st time they can pick up and check it. Our product packing is Awesome.
We can get benefit the 1st interaction between customer and product.
 Perceived Quality
Our Product is new in market but we have captured the perceived quality through our
heavy advertisements and brand image.

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 Competitive Strategies
 Risk Of Private Brands
Our product is also a risk of private brands because we sell product to big malls, big
hardware shops, Local and general shops So we have a risk of private brands that any
Reseller can copy our product and sell out with low prices So we can get the big brand
value to reduce the risk of private brands.
 Issues In Competitive Strategies
The Basic issue in competitive strategy is stuck in the middle. To finish this problem we
want to have good competitive strategies to solve this issue. It is especially difficult to
move between a narrow target strategy and abroad target strategy. Our product is narrow
target so we focus clearly on our product and finish the issue of stuck in the middle.
 Risk Of Cost Leadership
In this if we change our product cost we have faces the many problems like we purchase
costly raw material, we can pay highly wages, highly charges of every direct material
thing So we avoid the Risk of cost leadership.
 Risk Of Differentiation
Our competitors is always ready to attack on our product So we clearly differentiate our
competitors means if we cannot differentiate competitors can copy and sell less price our
product So Differentiation is very important to gain a competitive advantage.

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 Risk Of Focus
Our product has a very narrow target means if we cannot Focus our product our
customers loose and our revenue is going down So focus is much important.
 Competitors
 ICICI Paints
 Berger Paints
 Nippon Paints
 Master Paints
 Asian Paints

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 Resources We Use To Gain A Competitive Advantage
 We need to identify our Strength and Weakness means what is the strength of thinner and
what the weakness of thinner is if we identify both things we can a very big advantage.
 We use core capabilities to get a competitive advantage. If we use core competencies
accurately we can get the edge to our competitors.
 If we create a good brand value in our customers, we can get a harvesting advantage.
 Our product Lacquer Thinner we use to develop our product means we upgrade our
weaknesses and increase strength.
 We have to build these strategies that will obtain us opportunities.
 Bargaining Power Of Buyers
Our buyers affect our product. Our product Lacquer and Thinner is a very narrow target,
so we create awareness in people of our product. We use core capabilities to baggage the
power of buyers.
 We create awareness in people that a buyer purchases a large proportion of our product.
 Buyer has the potential to integrate backward by producing the product itself.
 We can get a alternative suppliers for our product standard.
 If we change our suppliers cost is very little.
 Bargaining Power Of Suppliers
Suppliers can affect our product sales. Our Product Lacquer and thinner is a very unique
product So we need to find a effective supplier who supplies a good quality Lacquer and
Thinner because if our supplier is active means our business raises up but if our supplier
cannot provide a good raw material it can affect our sales revenue.

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 Cost Of Lacquer Thinner
Box Charges Rs. 25
Raw Material Charges Rs. 45
Labor Charges Rs. 15
Electricity Charges Rs. 10
Transportation Charges Rs. 5
Other Expenses Rs. 5
Total ( per box ) Rs. 105
Per box price is 105 and we sell in market is 170 means we gain 65 rupees profit. Our
competitors sell same thing in Rupees 190.
 Strategic Marketing Issues
 Marketposition and segmentation
We position our product in big hardware markets according to the wants and demands of
the customers. We need to focus on one thing, what our customers wants from us If we
focus on that thing we can get our customers.
 Marketing Mix
We need to use key variables to market our product and they key variables are 4Ps means
Product, Price, Place and Promotion. If we use these variables on our product we can get
a good brand value.

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Product Place Promotion Price
Quality Channels Advertising List Price
Features Coverage Personal Selling Discounts
Options Locations Sale Promotion Allowances
Style Inventory Publicity Payment Periods
Packaging Transport Credit Items