Presented at Fairfax Media's 2011 Sales Conference in Melbourne, Australia

1. Future Media
Changing Behaviors in a Digital World
Presented by Allyson Hohman
1 July, 2011

2. Courtesy of David Armano, Website: Logic + Emotion (darmano.typepad.com/logic_emotion)

3. PHOTO BY ARNIE
KUILMAN ON FLICKR.COM
Not only is there a shift in mindset,
but there is a shift in how we expect
to communicate in digital platforms.
We have evolved beyond websites
and now interact across a multitude
of digital touch points.

4. Future Media = Building
authentic communication &
continuous engagement that
can be accessed across
multiple digital platforms.

5. The IDC
predicts that
the world’s
data will
grow by 50x
in the next
decade
Mashable Infographics

6. Future Media is Disruptive

9. “When we survey our lives and
endeavours, we soon observe that
almost the whole of our actions and
desires is bound up with the existence
of other human beings. We notice that
our whole nature resembles that of
the social animals.”
– Albert Einstein

10. What Are Australians Doing Online?
14% Collect find & share
23% Create videos, blog posts, and images
31% Post comments & reviews
50% Are active on social networks and groups
64% Read, watch & listen to social media content
78% Are active in one or more of the ways above
Source: Forrester's Asia Pacific Technographics Survey, 2009, Q2 2009, 7,652 respondents

12. We need to ‘play’
in groups that exist
outside media.
Don’t just be a
content provider.
Be a value provider.
.
Image from NewMarketingConsulting.com

13. Sharing Drives Sessions
Each AutoShared Tweet turns into an average of
seven new sessions on YouTube.com
http://youtube-global.blogspot.com/2009/11/how-we-think-about-social.html

14. Crossing Channels – YouTube & Facebook
150 years of YouTube
video is watched every
day on Facebook
1

15. Channels aren’t social, humans are.
People will choose what channels are
best suited to their needs.

16. 43% of Australians have a
smartphone
79% of them use their smartphones
to help with shopping
95% of Australians use their
smartphones for local searching

17. PHOTO BY ASIRAP ON
FLICKR.COM
The rise of the smartphone is creating a
more engaged consumer. We have them on
all the time and are looking to them
increasingly more to help guide us through
the day.

18. “A revolution doesn’t happen
when society adopts new tools, it
happens when society adopts new
behaviors”
– Clay Shirky, US Now

20. Augmented reality is now just a download away

21. Desktop and mobile
searches are driving
consumers to specific
locations with product in
stock

22. Social Commerce
Buy and sell to
people, not strangers

23. Google Wallet – The Growth of Micropayments

24. Group buying works because it encourages
users to connect their social networks and
give trusted recommendations to receive a
disco
discount.

25. In Game Advertising – A Captive Audience

27. Times Have Changed – We
Want More

28. “Consumers don’t see the difference
between marketing channels. They
just see the brand and then use the
channel that’s most convenient for
them at that time” - eMarketer

29. There isn’t only one way to
address future media.
There is no silver bullet, just
evolving strategies.

30. QUESTIONS?
If you have any questions about this presentation
please contact Allyson Hohman on +613 9693 8106
or email via allyson.hohman@columbussearch.com.au