4. Haisheng’s History Year Events 1996 Founded by Mr. Gao Liang. First plant was established in Qianxian, Shaanxi. 1998 US office was established in New York 19 9 9 Participated in international AJC specification filing. 2002 Second plant was established in Dalian, Liaoning (high acidity AJC base). 2003 Third plant was establish in Weinan, Shaanxi (aroma & PJC were involved). 2004 Fourth plant was established in Qingdao, Shandong ( mid-acidity center). Expanded our business to over 30 countries. 2005 Fifth plant was established in Yuncheng, Shanxi (production capacity with 100mt/hr). Listed in Hong Kong stock exchange. 2007 Lingbao plant, in Henan; Dangshan plant, in Anhui were establishe d . 2008 Started producing Apple cloudy, Strawberry, Carrot and Peach juice concentrates. Aquired Qixia Oriental Plant, in Yantai, with production capacity of 50mt/hr.
5. Shareholding Structure Mr. Liang Gao and Management Public China Haisheng 20% 55% 25% CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD.
11. 01-08 National AJC Exp VS Haisheng Exp Source China Customs Source China Customs
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13. Market Share of Each Region in Haisheng --- year 2008 Source China Customs Volume: MT 18.01% 23.33% 10.97% 7.41% 16.41% 18.25% National Volume: 684464mt Haisheng Volume: 124909mt Haisheng Average Market Share: 18.25%
14. Source China Customs Haisheng Main Markets Exp. Vol. Jan – Apr 2009 National Volume: 299505mt Haisheng Volume: 82431mt Haisheng Average Market Share: 27.52% 28.41% 36.70% 18.76% 5.78% 13.28% 27.52% Volume: MT
15. Source China Customs Export Volume for Top 5 Players Jan – Apr 2009
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19. NEW Equipments GC/MS/MS Atomic absorption Spectro Photometer LC/MS/MS Heavy Metal test (As, Cd, Cu, Fe, Hg, Pb, Sn, Zn): 5% of the total batches by our lab 1% of the total batches by 3rd party lab Pesticide test: Pesticide Scan test (more than 200 items) for every batch in 09-10 season by Haisheng lab 1 batch every month for pesticide test by 3rd party lab
Haisheng is a market leader in the global AJC market, It has been taking a leading position in terms of AJC production and export, for a long period of time. As of December 31, 2007, Haisheng’s production capacity reached 315,000 tons, ranked the largest in the world Haisheng has been the No.1 AJC exporter in China since 2004 ， For 2006/2007 pressing season, it accounted for 12.2% of global AJC export. For the 2007 calendar year, it accounted for 18.2% of China’s AJC export Haisheng has dominant market shares in the apple juice concentrate industry. In 2007, the Company enjoys No. 1 market position in its traditional US and Europe markets, No. 2 in Australia, No. 3 in Japan and dominant positions in other emerging markets Haisheng has 8 large production facilities strategically located in regions with highest apple production volume in China
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