The document provides an analysis of the music video "Chasing the moon" by MyFutureLies. It discusses the storyline and narrative elements of the video, which features the singer walking alone at night through a forest trying to find his way home under the light of the moon. The target audience is identified as being between 16-25 years old, likely college/university students who enjoy bands like Kasabian and Snow Patrol. Health and safety issues from being in the forest at night are also briefly outlined.

1. The Pitch

3. Theorists names and ideas
• Andrew Goodwin Theory –
Lyrics match visuals
‘I can see a road ahead’
Close up of the artists
, motif style
Sells and promotes the artist

4. Finding his way back
home ( Not predictable
to walk back home
through a field)
Redundancy and Entropy
Chasing the moon across
the sky

5. Examples of similar ideas/concepts
Backlighting
http://www.youtube.com/watch?v=ScfQ
DcFYUvQ
Singer is Narrative
http://www.youtube.com/wat
ch?v=KMihKmoYfe8
Storyline
Vampire diaries Setting in forest, werewolfs ( Moon)
http://www.youtube.com/watch?v=kU0E0zPaBQk
&feature=related

6. Health and Safety Issues
Could slip and fall down a hill.
Could trip over something on the forest
floor such as a tree root
You could trip over something you cant see
in the long grass

7. Target Audience
• Around 16-25, unisex but perhaps slightly veering to
a more male audience.
• Most likely to be College/university students.
• Middle class- C1/C2 demographic.
• Disposable income spent on leisure time and going
out.
• Media interests would be music magazines like
Karrang and NME. Music bands such as
Kasabian, Snow Patrol, The Script, Muse etc.
• Buying Habits mostly likely to be spent on
gigs, magazines, styling products, clothing, music
downloading and alcohol.
• They are explorers and hedonists who is looking for
fun and a good time and seeks individualism.

8. The song piece we are going to be using is
MyFutureLies – Chasing the moon
http://www.youtube.com/wat
ch?v=cQad76-QGq0