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Web Design
How To Misalign Perfection

The common perception about the 'perfect modern web design' is balance: from typography to
images and layout; everything should be clean and organized. This is the ideal structure. It keeps the
website free of clutter and allows users to easily understand what a company is trying to say.
But in every rule, there is an exception. Such is the case for a number of website designs which border
on cool, funky, and revolutionary. While many see these types of ideas as fresh and highly creative; it's
still a huge risk. Take a look and weigh the pros versus cons when it comes to 'misaligned design'.
Beauty in Obscurity
Web design is part science and part art: in some ways, more of the latter. In both aspects though,
symmetry and balance play a crucial role. Whether people are talking about Physics or CSS coding,
there has to be some sort of unity in those elements.
But what if these barriers were broken so that web elements lay scattered within pages? Would they
still look beautiful? Now there's a thought. One of the great things about web design is that, although
it is structured and pretty much simplistic – there's literally no limits. If you, as a web developer,
wishes to distort lines and intentionally misalign images, that works too! In reality: there's no fixed
rule in web design.
A good example of a gorgeously untidy design is from Quechua.com. They're a company selling
backpacking gear and accessories. Taking a look at their website, one would be drawn in to the
informal layout. The homepage makes use of parallax scrolling as a few pictures slowly make their way
to the center as the user scrolls downward. The photos aren't necessarily arranged in any particular
order and are of different sizes. They utilized different font styles as well coupled with helpful video
clips.
Even so, why is their website so intriguing? Because they're still using a single theme and the entirety
of their design reflects what their brand is all about. Their cluttered pages impose a unique
personality; something that most websites are missing. And that's what users these days are looking
for. They want websites that are 'almost human'. With one look, it can capture hearts, strike a
question, build trust, invoke familiarity, and induce a smile.
Tactless If Not Careful
Sounds tempting, isn't it? It won't be surprising if you'd love to jump into the bandwagon and get your
hands dirty. But as with every great idea and success comes great risk and sacrifice. Even though these
websites appear trendy, there has got to be a catch somewhere. And there is.
Since 'cluttered websites' make use of plenty of pictures and hardcore slide shows/animations, it
won't load as fast. And that's a big deal – especially for mobile users. While this design would favor
desktop junkies, those on their smartphones or tablets might feel impatient when waiting. According
to studies, the average user nowadays only spends three to four seconds for a website to fully load.
After the time period and the page still looks half done (or worse – with missing elements), they're
guaranteed to exit. That's a huge loss right there already.
Another downside to looking cool with clutter is navigation. Try exploring Il-ho.com for a good insight.
Yes, it looks fresh with bold use of colors plus that funky slide show. But taking into account those
users who are either a) new to the Internet or, b) are highly conservative – this design is a fail. That
slide show slows down response time which really hinder the overall user experience. Instead of
saving precious time, it's unfortunately wasted. It's also a big guessing game when trying to go back to
previous pages. Since the concept is brand new and out-of-the-box unique, it could be tagged as
confusing, sloppy, and haphazardly put together.
Everything In Moderation
So the famous saying goes. Before deciding whether or not to use 'careful clutter' in your next big
project, thoroughly think about the client and their brand. Like many of the successful design projects
made by WearInterActive New jersey website design, be tactful yet innovative. Sometimes, the best
ideas are as simple as pie.

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Web Design How to Misalign Perfection

  • 1. Web Design How To Misalign Perfection The common perception about the 'perfect modern web design' is balance: from typography to images and layout; everything should be clean and organized. This is the ideal structure. It keeps the website free of clutter and allows users to easily understand what a company is trying to say. But in every rule, there is an exception. Such is the case for a number of website designs which border on cool, funky, and revolutionary. While many see these types of ideas as fresh and highly creative; it's still a huge risk. Take a look and weigh the pros versus cons when it comes to 'misaligned design'. Beauty in Obscurity Web design is part science and part art: in some ways, more of the latter. In both aspects though, symmetry and balance play a crucial role. Whether people are talking about Physics or CSS coding, there has to be some sort of unity in those elements. But what if these barriers were broken so that web elements lay scattered within pages? Would they still look beautiful? Now there's a thought. One of the great things about web design is that, although it is structured and pretty much simplistic – there's literally no limits. If you, as a web developer, wishes to distort lines and intentionally misalign images, that works too! In reality: there's no fixed rule in web design. A good example of a gorgeously untidy design is from Quechua.com. They're a company selling backpacking gear and accessories. Taking a look at their website, one would be drawn in to the informal layout. The homepage makes use of parallax scrolling as a few pictures slowly make their way to the center as the user scrolls downward. The photos aren't necessarily arranged in any particular order and are of different sizes. They utilized different font styles as well coupled with helpful video clips. Even so, why is their website so intriguing? Because they're still using a single theme and the entirety of their design reflects what their brand is all about. Their cluttered pages impose a unique personality; something that most websites are missing. And that's what users these days are looking for. They want websites that are 'almost human'. With one look, it can capture hearts, strike a question, build trust, invoke familiarity, and induce a smile.
  • 2. Tactless If Not Careful Sounds tempting, isn't it? It won't be surprising if you'd love to jump into the bandwagon and get your hands dirty. But as with every great idea and success comes great risk and sacrifice. Even though these websites appear trendy, there has got to be a catch somewhere. And there is. Since 'cluttered websites' make use of plenty of pictures and hardcore slide shows/animations, it won't load as fast. And that's a big deal – especially for mobile users. While this design would favor desktop junkies, those on their smartphones or tablets might feel impatient when waiting. According to studies, the average user nowadays only spends three to four seconds for a website to fully load. After the time period and the page still looks half done (or worse – with missing elements), they're guaranteed to exit. That's a huge loss right there already. Another downside to looking cool with clutter is navigation. Try exploring Il-ho.com for a good insight. Yes, it looks fresh with bold use of colors plus that funky slide show. But taking into account those users who are either a) new to the Internet or, b) are highly conservative – this design is a fail. That slide show slows down response time which really hinder the overall user experience. Instead of saving precious time, it's unfortunately wasted. It's also a big guessing game when trying to go back to previous pages. Since the concept is brand new and out-of-the-box unique, it could be tagged as confusing, sloppy, and haphazardly put together. Everything In Moderation So the famous saying goes. Before deciding whether or not to use 'careful clutter' in your next big project, thoroughly think about the client and their brand. Like many of the successful design projects made by WearInterActive New jersey website design, be tactful yet innovative. Sometimes, the best ideas are as simple as pie.