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YouTube Optimization Tips for SEOs #SMXAdvanced

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How can you grow your video views and presence within video search results over YouTube and Google? In this presentation I share a process, with steps, tools and data from tests to do it.

Published in: Marketing

YouTube Optimization Tips for SEOs #SMXAdvanced

  1. 1. #youtubeseo at #smxadvanced by @aleyda from @orainti YouTube Optimization Tips for SEOs #youtubeseo at #smxadvanced by @aleyda from @orainti
  2. 2. #youtubeseo at #smxadvanced by @aleyda from @oraintiwww.orainti.com * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 I’m Aleyda Solis, SEO Consultant 
 & Founder at Orainti
  3. 3. #youtubeseo at #smxadvanced by @aleyda from @orainti I wanted to try something new for 2019
  4. 4. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.youtube.com/intl/en-GB/about/press/ And then I saw these numbers…
  5. 5. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://biteable.com/blog/tips/video-marketing-statistics/ These trends…
  6. 6. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.similarweb.com/ No hype at all!
  7. 7. #youtubeseo at #smxadvanced by @aleyda from @orainti Who wants to have a share of this? semrush traffic analysis
  8. 8. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.similarweb.com/ … and beyond the Web too!
  9. 9. #youtubeseo at #smxadvanced by @aleyda from @orainti I decided to do it
  10. 10. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.techsmith.com/video-editor.html I bought Camtasia to record and edit videos
  11. 11. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda I registered, filmed the first and announced 
 the Crawling Mondays YouTube Channel
  12. 12. #youtubeseo at #smxadvanced by @aleyda from @orainti I began to promote it over my social presence and created also its own https://twitter.com/crawlingmondays
  13. 13. #youtubeseo at #smxadvanced by @aleyda from @orainti I soon discovered that a shockingly high number of people watch YouTube over their TV sets… and got a couple of emails (not Malte) regarding video quality
  14. 14. #youtubeseo at #smxadvanced by @aleyda from @orainti Phil Nottingham from Wistia saw my first video quality was a bit crappy too and sent me tips for camera, mic, lighting and a soapbox video kit Thanks @philnottingham
  15. 15. #youtubeseo at #smxadvanced by @aleyda from @orainti I then started using this kit to film 
 Crawling Mondays Logitech Panavise
 & iPhone XS Max SmartLav+
 & 
 Snowball ice Aputure AL- M9 Light Mic LightCamera Camtasia Editor
  16. 16. #youtubeseo at #smxadvanced by @aleyda from @orainti Then I realized: I’m an experienced SEO… but this was not Google!
  17. 17. #youtubeseo at #smxadvanced by @aleyda from @orainti I needed to research and test YouTube to identify the optimal way to produce my videos and grow their views
  18. 18. #youtubeseo at #smxadvanced by @aleyda from @orainti Putting my SEO experience to the best use
  19. 19. #youtubeseo at #smxadvanced by @aleyda from @orainti Answering key video questions to then test 
 their production & optimization process 1. 
 Research 2. 
 Implementation, Optimization & Testing Refining the videos Distributing the videos Which are the main factors to grow your videos views? Promoting the Videos Optimizing the Videos Producing the videos Establishing goals & targets to track Measuring videos results Who are your Video competitors ? What’s your audience Video Search Behavior? How do you measure Video results?
  20. 20. #youtubeseo at #smxadvanced by @aleyda from @orainti Let’s go through my top video optimization findings when researching, developing & testing
  21. 21. #youtubeseo at #smxadvanced by @aleyda from @orainti 1. YouTube’s Videos discovery goes well beyond in-YouTube Search, so is important to optimize for those other channels too #youtubeseo at #smxadvanced by @aleyda from @orainti
  22. 22. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/ Most of users don’t discover videos through YouTube search, but via video recommendations
  23. 23. #youtubeseo at #smxadvanced by @aleyda from @orainti YouTube search is one of many other traffic sources within the platform powered by YouTube’s functionalities https://support.google.com/youtube/answer/1714921?hl=en
  24. 24. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en YouTube videos also have important external traffic sources too Embedded Videos Links to videos from external sites Google Search Results
  25. 25. #youtubeseo at #smxadvanced by @aleyda from @oraintisemrush traffic analysis Organic search is the 2nd traffic driver to 
 the YouTube site after direct traffic
  26. 26. #youtubeseo at #smxadvanced by @aleyda from @orainti 12% of mobile search results in the US and 
 8.74% in Germany include video thumbnails Country Video Thumbnail in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 6.92% 52.93% 22.43% 44.73% 8.61% 54.15% Mobile 12.64% 49.78% 17.75% 28.38% 14.78% 51.04% Germany Desktop 3.47% 37.87% 5.17% 35.04% 2.21% 47.51% Mobile 8.74% 45.77% 10.29% 39.35% 8.78% 57.19% Video SERP data via SEMrush
  27. 27. #youtubeseo at #smxadvanced by @aleyda from @orainti Almost half of these Video Thumbnails in 
 Google Search Results are from YouTube Country Video Thumbnail in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 6.92% 52.93% 22.43% 44.73% 8.61% 54.15% Mobile 12.64% 49.78% 17.75% 28.38% 14.78% 51.04% Germany Desktop 3.47% 37.87% 5.17% 35.04% 2.21% 47.51% Mobile 8.74% 45.77% 10.29% 39.35% 8.78% 57.19% Video SERP data via SEMrush
  28. 28. #youtubeseo at #smxadvanced by @aleyda from @orainti Country Video Carrousels in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47% Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69% Germany Desktop 59.04% 76.89% 62.10% 75.30% 57.45% 81.68% Mobile 24.67% 77.23% 22.80% 76 % 26.13% 84.76% Video SERP data via SEMrush 31.91% of mobile search results in the US and 
 24.67% in Germany include video carrousels
  29. 29. #youtubeseo at #smxadvanced by @aleyda from @orainti Usually +80% of Videos in these carrousels in Google Search Results are from YouTube Country Video Carrousels in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47% Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69% Germany Desktop 59.04% 76.89% 62.10% 75.30% 57.45% 81.68% Mobile 24.67% 77.23% 22.80% 76 % 26.13% 84.76% Video SERP data via SEMrush
  30. 30. #youtubeseo at #smxadvanced by @aleyda from @orainti 2. To maximize your discoverability within YouTube you need to optimize for relevance, retention and engagement #youtubeseo at #smxadvanced by @aleyda from @orainti
  31. 31. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube’s algorithm has two goals Help each viewer to find the videos they want to watch Get viewers to keep watching more of what they like 1 2
  32. 32. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/ It’s actually pretty good at it
  33. 33. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery These principles are used through different 
 discovery channels within YouTube Suggested Videos Search Home Videos Trending Subscriptions Tab Notifications
  34. 34. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube’s will follow the audience behavior What users watch and don't watch What users like and dislike How much time users spend watching the video "not interested” feedback
  35. 35. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://towardsdatascience.com/using-deep-neural-networks-to-make-youtube-recommendations-dfc0a1a13d1e "YouTube’s recommendations systems provide a real-time feedback loop to cater to each viewer and their varying interests."
  36. 36. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery Suggested Videos are ranked to maximize engagement based on prior user activity Topically Related Videos Videos that viewers watch along with the current video Videos from a viewer’s past watch history
  37. 37. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube Home shows videos from subscriptions, videos watched by similar viewers, new videos  How many times the video has been shown How well the video has engaged and satisfied similar viewers How often the channel or topic is viewed
  38. 38. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube search ranks the most relevant and highly engaged videos to the query Title Relevance Watch time of video for query Description Relevance
  39. 39. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search Most of these have been found to have a high correlation with the best ranked videos in YouTube across many studies
  40. 40. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors With a few exceptions that I wanted to test when optimizing my videos to maximize their relevance
  41. 41. #youtubeseo at #smxadvanced by @aleyda from @orainti However, it was clear relevance is not enough 
 (as in SEO), here retention & engagement are key Relevance Engagement Retention
 Title, description, etc. Likes, views, ratings, comments, shares, subscriptions 
 Watch Time
  42. 42. #youtubeseo at #smxadvanced by @aleyda from @orainti SEO, CRO & Community management together are needed to maximize YouTube’s discoverability
  43. 43. #youtubeseo at #smxadvanced by @aleyda from @orainti At this point I realized I might have underestimated a bit what was needed… but I was going to give it a go anyway!
  44. 44. #youtubeseo at #smxadvanced by @aleyda from @orainti How to develop relevant videos to be liked so much that retain and keep users engaged?
  45. 45. #youtubeseo at #smxadvanced by @aleyda from @orainti 3. As in SEO, start with an audience preferences, topics and competition analysis to establish relevant queries targets to establish a video content plan #youtubeseo at #smxadvanced by @aleyda from @orainti
  46. 46. #youtubeseo at #smxadvanced by @aleyda from @oraintiAhrefs & keywordtool.io Obtain popular queries to target by using your current keywords tools with YouTube support, like Ahrefs or keywordtool.io
  47. 47. #youtubeseo at #smxadvanced by @aleyda from @oraintiBuzzsumo Identify the videos with more engagement 
 about your topic using tools like Buzzsumo
  48. 48. #youtubeseo at #smxadvanced by @aleyda from @orainti Refine the terms by using YouTube’s focused 
 tools like vidIQ, including competition metrics vidIQ
  49. 49. #youtubeseo at #smxadvanced by @aleyda from @oraintividIQ Identify the top ranked videos keywords used in tags, as well as the most popular related terms
  50. 50. #youtubeseo at #smxadvanced by @aleyda from @oraintiGoogle Trends You can also verify trending topics by using Google Trends that includes a YouTube filter
  51. 51. #youtubeseo at #smxadvanced by @aleyda from @orainti Use SocialBlade & Noxinfluencer to obtain the top channels from any topic in any country Socialblade & Noxinfluencer
  52. 52. #youtubeseo at #smxadvanced by @aleyda from @orainti Obtain your competitors subscribers, 
 video views and uploads over time Socialblade
  53. 53. #youtubeseo at #smxadvanced by @aleyda from @orainti Analyze their ongoing behavior: 
 How often do they publish? When? Noxinfluencer
  54. 54. #youtubeseo at #smxadvanced by @aleyda from @oraintiNoxinfluencer What topics do your competitors publish about? What are the best performing ones?
  55. 55. #youtubeseo at #smxadvanced by @aleyda from @oraintiNoxinfluencer What terms are they targeting 
 with their top performing videos?
  56. 56. #youtubeseo at #smxadvanced by @aleyda from @oraintiVidIQ Gather your competitors overall best performing terms to expand & refine yours
  57. 57. #youtubeseo at #smxadvanced by @aleyda from @orainti As a result you will now have a set of not so high competitive, but relevant terms to cover Medium Search Volume Low Competition High topical relevance for your audience High expertise Feasibility to produce and cover w/ a video Possibility to repurpose on blog post Is there a video intent? Google shows videos Are aligned with your marketing/ business goals
  58. 58. #youtubeseo at #smxadvanced by @aleyda from @oraintiTubeBuddy In my case this would mean to avoid generic SEO topics, much competition not so relevant audience
  59. 59. #youtubeseo at #smxadvanced by @aleyda from @oraintiTubeBuddy While focusing on more specific yet still popular terms for a more niche audience with experience
  60. 60. #youtubeseo at #smxadvanced by @aleyda from @orainti Establishing a consistent publication 
 schedule for them Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Publish How to “Set SEO Alerts” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Record next week video 2 Publish How to “Optimize faceted pages” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Ask for ideas/run poll for future topics Record next week video 3 Publish Interview “With Carlos - How an SEO agency in Spain is run” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Record next week video … … … … … … … …
  61. 61. #youtubeseo at #smxadvanced by @aleyda from @orainti Which I have followed to publish 21 videos this year
  62. 62. #youtubeseo at #smxadvanced by @aleyda from @orainti Targeting terms like this, that would be also otherwise more competitive to rank in Google PWA SEO SEO for Web migrations SEO alerts SEO dashboard Voice optimization Facet pages optimization Google Update Analysis AMP SEO Hreflang Tags Keyword Research International SEO Content Pruning
  63. 63. #youtubeseo at #smxadvanced by @aleyda from @orainti I now had the targets, but how would I measure my videos results?
  64. 64. #youtubeseo at #smxadvanced by @aleyda from @orainti 4. Monitor from the start your videos performance both within YouTube and Google Search Results to measure and identify opportunities #youtubeseo at #smxadvanced by @aleyda from @orainti
  65. 65. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics YouTube’s channels come with a powerful analytics tool, allowing you to check your videos reach, engagement, audience
  66. 66. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics Your videos overall impressions, CTR, views and unique viewers
  67. 67. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics Which are your top YouTube’s traffic sources, and their video behavior
  68. 68. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics The keywords used to find your videos via YouTube Search
  69. 69. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics The most engaged videos overall 
 and per feature
  70. 70. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics The audience profile and subscription status
  71. 71. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics All this provided at an aggregated as well as video level too
  72. 72. #youtubeseo at #smxadvanced by @aleyda from @oraintiGoogle Analytics You can additionally monitor your videos behavior by using Google Analytics
  73. 73. #youtubeseo at #smxadvanced by @aleyda from @oraintividIQ And use video’s optimization tools like vidIQ analytics features too
  74. 74. #youtubeseo at #smxadvanced by @aleyda from @oraintividIQ Especially to track your evolution overtime vs. your competitors channels and videos
  75. 75. #youtubeseo at #smxadvanced by @aleyda from @oraintiVidIQ And set alerts in them to get to know whenever new videos from relevant topics start trending
  76. 76. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger You should also track your videos rankings for targeted terms in YouTube search results
  77. 77. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger As well as your videos rankings in Google’s search results with a video thumbnail
  78. 78. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger Your videos inclusion and rankings in Google's video carrousels for your targeted queries
  79. 79. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger With the possibility to check your rankings evolution in the video carrousel vs your competitors
  80. 80. #youtubeseo at #smxadvanced by @aleyda from @orainti Once you have a video tracking system in place it’s time to move on with the execution!
  81. 81. #youtubeseo at #smxadvanced by @aleyda from @orainti 5. Optimize your YouTube videos content areas to maximize their Relevance #youtubeseo at #smxadvanced by @aleyda from @orainti
  82. 82. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda Start by optimizing the base of your presence: Your channel description, keywords, links
  83. 83. #youtubeseo at #smxadvanced by @aleyda from @orainti When publishing your videos you want to make the most out of each content area to optimize towards the video targeted queries Tubebuddy & VidIQ
  84. 84. #youtubeseo at #smxadvanced by @aleyda from @orainti Starting with titles, descriptions, tags for which YouTube’s gives length references and you can get keywords suggestions w/ tools add-ons Tubebuddy & VidIQ Titles Descriptions Tags
  85. 85. #youtubeseo at #smxadvanced by @aleyda from @orainti Which can save you time from looking for the related keywords elsewhere Tubebuddy & VidIQ
  86. 86. #youtubeseo at #smxadvanced by @aleyda from @orainti Adding relevant hashtags in descriptions and titles
  87. 87. #youtubeseo at #smxadvanced by @aleyda from @oraintiRev I also uploaded my own “higher quality” closed captions to videos (besides YouTube’s automated ones)
  88. 88. #youtubeseo at #smxadvanced by @aleyda from @orainti Like this LOL
  89. 89. #youtubeseo at #smxadvanced by @aleyda from @orainti Are they all taken into consideration when ranking in YouTube search results though? Title Description Hashtags Tags Closed Captions
  90. 90. #youtubeseo at #smxadvanced by @aleyda from @orainti I tested it
  91. 91. #youtubeseo at #smxadvanced by @aleyda from @orainti I included the same “dummy” text in the title…
  92. 92. #youtubeseo at #smxadvanced by @aleyda from @orainti In the description…
  93. 93. #youtubeseo at #smxadvanced by @aleyda from @orainti In Tags…
  94. 94. #youtubeseo at #smxadvanced by @aleyda from @orainti In hashtags in the description…
  95. 95. #youtubeseo at #smxadvanced by @aleyda from @orainti … and in the captions!
  96. 96. #youtubeseo at #smxadvanced by @aleyda from @orainti Which of these are taken into consideration when ranking the video for a term? Title Description Hashtags Tags Closed Captions
  97. 97. #youtubeseo at #smxadvanced by @aleyda from @orainti So exciting!
  98. 98. #youtubeseo at #smxadvanced by @aleyda from @orainti Tests results suggest that the title, description and hashtag are
  99. 99. #youtubeseo at #smxadvanced by @aleyda from @orainti Title Description Hashtags Tags Closed Captions No tags and closed captions though
  100. 100. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://support.google.com/youtube/answer/146402?hl=en&ref_topic=9257782 It’s not like if YouTube doesn’t warn about it though
  101. 101. #youtubeseo at #smxadvanced by @aleyda from @orainti And Closed Captions have other important roles that will improve engagement & retention For Hearing Impaired Watch muted video Non-native audience support
  102. 102. #youtubeseo at #smxadvanced by @aleyda from @orainti Remember that it should be about giving the best possible experience and satisfy your users needs
  103. 103. #youtubeseo at #smxadvanced by @aleyda from @orainti vs Take a look at how the top ranked videos for your queries are optimized to improve yours
  104. 104. #youtubeseo at #smxadvanced by @aleyda from @orainti#youtubeseo at #smxadvanced by @aleyda from @orainti 6. Optimize your YouTube Videos towards Engagement & Retention
  105. 105. #youtubeseo at #smxadvanced by @aleyda from @orainti Once you're ranked for a query in YouTube Search Results: How do you engage and retain users?
  106. 106. #youtubeseo at #smxadvanced by @aleyda from @orainti Besides a relevant, catchy title and description, it starts with your video thumbnail, that can make your video to stand out vs the rest and improve your CTR
  107. 107. #youtubeseo at #smxadvanced by @aleyda from @orainti Thumbnails are the “ads” of your videos and as such you should design them to make them unique, attractive with a representative image, including a catchy title
  108. 108. #youtubeseo at #smxadvanced by @aleyda from @orainti Replace the “default" thumbnail autogenerated from the video with an original image for it
  109. 109. #youtubeseo at #smxadvanced by @aleyda from @orainti Run AB tests of your video thumbnail and metadata with tools like Tubebuddy, to identify your audience preferences and optimize them accordingly Tubebuddy
  110. 110. #youtubeseo at #smxadvanced by @aleyda from @orainti Create playlists to facilitate users to browse through your channel videos using their topics
  111. 111. #youtubeseo at #smxadvanced by @aleyda from @oraintiTubeBuddy You can easily manage Playlists in bulk using tools like TubeBuddy
  112. 112. #youtubeseo at #smxadvanced by @aleyda from @orainti Include info cards in your videos to link to other relevant ones or create a poll to engage users
  113. 113. #youtubeseo at #smxadvanced by @aleyda from @orainti Like this! Ideally asking users to click and participate in your video
  114. 114. #youtubeseo at #smxadvanced by @aleyda from @orainti Add end-screens to your videos using the YouTube’s studio feature to refer your users to more of your videos and subscribe to your channel
  115. 115. #youtubeseo at #smxadvanced by @aleyda from @orainti They will be shown like this at the end of your videos
  116. 116. #youtubeseo at #smxadvanced by @aleyda from @orainti Don’t be shy! Ask your users in the video to: 
 
 1. Keep watching to get answers
 2. Leave comments with questions
 3. Like the video 
 4. Subscribe to channel
  117. 117. #youtubeseo at #smxadvanced by @aleyda from @orainti Engage with users in the comments addressing their questions, liking meaningful comments and pining the best one
  118. 118. #youtubeseo at #smxadvanced by @aleyda from @orainti Promote your videos and incentivize subscriptions outside YouTube too https://twitter.com/crawlingmondays
  119. 119. #youtubeseo at #smxadvanced by @aleyda from @orainti Even offline!
  120. 120. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html You can do give-aways to encourage subscriptions, like Barry is doing
  121. 121. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search It’s important to promote while the video is “new” since YouTube gives a “freshness” boost
  122. 122. #youtubeseo at #smxadvanced by @aleyda from @orainti Engagement and retention require you to polish your conversion & community management skills
  123. 123. #youtubeseo at #smxadvanced by @aleyda from @orainti 7. Repurpose your YouTube videos to generate blog posts that will also help to maximize your Google video search results #youtubeseo at #smxadvanced by @aleyda from @orainti
  124. 124. #youtubeseo at #smxadvanced by @aleyda from @orainti Create a blog or section within your existing blog, creating a blog post for each one of your videos https://www.aleydasolis.com/en/crawling-mondays/
  125. 125. #youtubeseo at #smxadvanced by @aleyda from @orainti Embed your YouTube video in the post initially to help promote it, along a transcription of it, including complementary information and resources
  126. 126. #youtubeseo at #smxadvanced by @aleyda from @orainti Include a “rel=0” parameter to disable related videos at the end of your YouTube embed
  127. 127. #youtubeseo at #smxadvanced by @aleyda from @orainti Link to your channel with a “?sub_confirmation" parameter to go to subscription option
  128. 128. #youtubeseo at #smxadvanced by @aleyda from @orainti Include a watermark to your entire videos
  129. 129. #youtubeseo at #smxadvanced by @aleyda from @orainti Watermarks will be shown at the bottom of your videos, even embedded ones, allowing users to subscribe
  130. 130. #youtubeseo at #smxadvanced by @aleyda from @orainti You can generate the transcriptions with automated speech to text services , which are very cheap Rev
  131. 131. #youtubeseo at #smxadvanced by @aleyda from @orainti Or you can do it for free, copy/pasting YouTube’s automated transcripts
  132. 132. #youtubeseo at #smxadvanced by @aleyda from @orainti Yup. Free content FTW!
  133. 133. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search After the “freshness” period passes by, you’ll want to switch the YouTube embed for Wistia
  134. 134. #youtubeseo at #smxadvanced by @aleyda from @oraintiWistia Wistia videos will add VideoObject structured data to the embedded videos
  135. 135. #youtubeseo at #smxadvanced by @aleyda from @orainti Like this you’ll have higher chances to rank for your target queries in Google search results with long-form posts with embedded videos
  136. 136. #youtubeseo at #smxadvanced by @aleyda from @orainti Sigh. This is nice, although too much work!
  137. 137. #youtubeseo at #smxadvanced by @aleyda from @orainti Ready to see some results?
  138. 138. #youtubeseo at #smxadvanced by @aleyda from @orainti You can rank for those not yet so competitive but highly relevant terms within YouTube
  139. 139. #youtubeseo at #smxadvanced by @aleyda from @orainti Like this
  140. 140. #youtubeseo at #smxadvanced by @aleyda from @orainti Or this
  141. 141. #youtubeseo at #smxadvanced by @aleyda from @orainti This
  142. 142. #youtubeseo at #smxadvanced by @aleyda from @orainti this
  143. 143. #youtubeseo at #smxadvanced by @aleyda from @orainti Or this
  144. 144. #youtubeseo at #smxadvanced by @aleyda from @orainti Rank as well in Google search Results with your YouTube videos and embedded video in blog posts too
  145. 145. #youtubeseo at #smxadvanced by @aleyda from @orainti Like this
  146. 146. #youtubeseo at #smxadvanced by @aleyda from @orainti Or this
  147. 147. #youtubeseo at #smxadvanced by @aleyda from @orainti Ranking also in Google’s search results with the post with a video thumbnail when the YouTube video doesn't rank
  148. 148. #youtubeseo at #smxadvanced by @aleyda from @orainti Or rank twice with the same video within the Video Carrousel, with the YouTube video and embedded one in post
  149. 149. #youtubeseo at #smxadvanced by @aleyda from @orainti The process is slow, iterative and incremental… but it can pay off if you're consistent
  150. 150. #youtubeseo at #smxadvanced by @aleyda from @orainti I'm certainly not Casey Neistat yet tho! 
 I’m still learning (and testing a lot)
  151. 151. #youtubeseo at #smxadvanced by @aleyda from @orainti Keeping always in mind that it’s 
 about maximizing the RER Relevance Engagement Retention
 Title, description, etc. Likes, views, ratings, comments, shares, subscriptions 
 Watch Time
  152. 152. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html While also providing value
  153. 153. #youtubeseo at #smxadvanced by @aleyda from @orainti And I already feel good about that thankfully
  154. 154. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda Thank you! Questions?

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