PSFK sent a call for entries to design the world's first COTEL, 17John, an extended stay hotel in Manhattan's Financial District that services the needs of today's business traveller. Judges: • Piers Fawkes. Founder and President of PSFK • Rodrigo Nino. Founder & CEO of Prodigy Network • Graham Hill. Founder and CEO of LifeEdited • Karim R. Lakhani. Professor at Harvard Business School. Director of NASA Tournament Lab • Alex Brownless. Co-Founder of Arts Thread I worked with my collaborator, interior architect Maarten Taurin, to conceive of an overall strategy for our entries into the Public Spaces and Digital Services categories. Maarten took the lead on the interior architecture and I led the digital services. Judging is scheduled for May 2014.

1. PROPOSAL
April 21, 2014
17JOHNCOTEL
ALEX POOLE
alexpoole@mac.com
MAARTEN TAURIN
maarten.taurin@gmail.com
+

2. INTRODUCTION

3. ALEX POOLE is a creative and strategic producer.
!
He’s worked in creative technology, luxury, fashion, and film. His clients have included some of the
world's top brands including Bentley, Diane von Furstenberg, Bottega Veneta, American Express,
Microsoft, Hyundai, and Architecture for Humanity.
Alex is inspired by design, technology, and simplicity.
!
His other passions include architecture, fashion and furniture design, photography, and writing.

4. MAARTEN TAURIN is an interior architect based in Belgium.
!
Maarten received his Bachelor’s of Interior Architecture from Luca School of Arts, Belgium
(formerly Sint Lucas) and will complete his Masters in 2015.
!
His clients include renowned design firm Tijdsbeeld & Pièce Montée, for whom he created a
modular table system for a theater production of Aromagic. His unique design realigns with the
mood of each scene through built-in lighting, and transformable elements reconfigure the unit
into a kitchen.The play continues a successful tour throughout Europe.
!
Upon graduation Maarten plans to relocate to New York City.
!
He speaks fluent English, Dutch (Flemish), and basic French.

5. PROJECT

6. 17JOHNCOTEL will be the world’s first hotel with technology and connectivity at its core.
!
It’s truly a concept of its time; a contemporary reflection of society and a direct response to
its evolving behaviors and needs.

8. NEW YORK’S FINANCIAL DISTRICT is a symbol of rebirth and reinvention.
!
This densely-packed enclave is no longer beholden to its eras-long reputation. Once a
mere servant to the Masters of the Universe who occupied it by day and abandoned
it by night, the area has emerged as a thriving epicenter of residence, business, culture,
and recreation.

9. A FITTING MARRIAGE. A hotel that’s reinventing the hotel in a historic
neighborhood that’s embracing dramatic change.

10. We’re presenting concepts for the PUBLIC SPACES and DIGITAL SERVICES.

11. EXPERIENCE

12. HOW DO WE
reinvent the hotel experience through connectivity, community, and comfort?

13. CONNECT WITH OUR HUMANITY
We create an environment that’s inclusive, and an experience that’s harmonious and intuitive.

14. Welcome to 17JOHNCOTEL

15. PUBLIC SPACES

16. PUBLIC SPACES are the proxies for physical interaction and connectivity.

17. Connectivity with people

18. Connectivity with people
Connectivity with services

19. Connectivity with people
Connectivity with services
Connectivity with the environment

20. The LOBBY provides the first point of connection.
!
It serves as an open area of reception, greeting the exchange of guest traffic with a
natural ambiance and playful bursts of color.
!
Guests can comfortably pass through or efficiently access assistance with services.

21. N

22. front desk
main entrance
check-in kiosks
elevators
storage cabinets
public staircase public staircase
restricted to basement
storage
N
seating area
public staircase
glass paneled wall
makes visual connection
to next room

29. The 2nd FLOOR is the center of social interaction, whether business or personal. It’s
where the COTEL community is formed.
!
Guests can hold meetings in large or small rooms, casually conduct business in the
lounge areas, find respite on the indoor or outdoor patios, take a latte and pastry at the
café, and order catering services.

31. N
outdoor patio
indoor patio
meeting room
meeting room
meeting rooms
cafe + catering
lounge
unisex restrooms
elevatorslounge

38. The ROOFTOP serves many functions.
!
During warmer months, the swimming pool, outdoor lounge with lite dining, and full service
bar provide a venue for social recreation against the backdrop of downtown Manhattan.
!
A two-story Health & Fitness center provides a freeing, virtually outdoor space with
panoramic city views year-round. Guests can take in classes or a quick workout in this stress-
free zone.

40. N
bar
main staircase
swimming pool
showers
toilets
storage cabinets
benches
sinks
stairs to 2nd floor
storage cabinets
portable fitness
equipment
benches
utility room

41. A second floor to the Health & Fitness center is for classes in yoga, pilates, and dance.
!
Minimal equipment is kept on this floor, so it can easily be reconfigured into a rooftop
meeting room or small event space complete with stunning views of the city.

42. portable fitness
equipment
wellness room staircase
portable fitness
equipment

45. DIGITAL SERVICES

46. DIGITAL SERVICES are the proxy for online interaction and connectivity.

47. ONE SYSTEM ONE PROFILE ANY LOCATION FULLY ACCESSIBLE

50. ONE SYSTEM ONE PROFILE

51. WALLET is a convenient payment option for onsite
expenses, replacing the familiar ‘bill to the room’

52. ONE SYSTEM ONE PROFILE ANY LOCATION

53. change location

54. ONE SYSTEM ONE PROFILE ANY LOCATION FULLY ACCESSIBLE

55. GET CONNECTED

56. ACCOUNT
OVERVIEW
The Directory is easily
accessible from any page
notifications can be
anything from bill notices
to messages from the
hotel staff or guests
main navigation
unlock door via the
August API
highlights of activity
COTEL promotions

57. STAY
manage your stay
selected
connect devices
schedule errand services
control room settings
hoverstate
manage bookings

58. STAY
feature overlay
selected tile opens pop-up
(no additional pages)
selected

59. STAY
feature overlay - change date

60. WORK
manage your business
schedule and configure a
conference setup
schedule catering from
the Cafe
book a meeting room
post or accept short-term
jobs with other guests
selected

61. FIT
manage your wellness
customize a package of
fitness essentials
in-room fitness
programming
book a staff trainer or
nutritionist
order food & beverages
from the healthy menu
schedule classes
selected

62. CONNECT
manage your network
find or post gigs to
brainstorm with other guests
find networking events
browse a list of guest
parties or set one up
selected

63. RESPONSIVE and WEB-BASED, the app can be accessed from any device.
!
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals.
!
!
ACCESS account through through any of the tablet kiosks or special in-room phones.
!
!
An RFID KEY is available for backup room access.
!
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses,
including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process
and push incurred charges to the guest’s device for acceptance.

64. RESPONSIVE and WEB-BASED, the app can be accessed from any device.
!
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals.
!
!
ACCESS account through through any of the tablet kiosks or special in-room phones.
!
!
An RFID KEY is available for backup room access.
!
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses,
including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process
and push incurred charges to the guest’s device for acceptance.

65. RESPONSIVE and WEB-BASED, the app can be accessed from any device.
!
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals.
!
!
ACCESS account through through any of the tablet kiosks or special in-room phones.
!
!
An RFID KEY is available for backup room access.
!
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses,
including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process
and push incurred charges to the guest’s device for acceptance.

66. RESPONSIVE and WEB-BASED, the app can be accessed from any device.
!
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals.
!
!
ACCESS account through through any of the tablet kiosks or special in-room phones.
!
!
An RFID KEY is available for backup room access.
!
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses,
including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process
and push incurred charges to the guest’s device for acceptance.

67. RESPONSIVE and WEB-BASED, the app can be accessed from any device.
!
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals.
!
!
ACCESS account through through any of the tablet kiosks or special in-room phones.
!
!
An RFID KEY is available for backup room access.
!
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses,
including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process
and push incurred charges to the guest’s device for acceptance.

68. Welcome to 17JOHNCOTEL

69. Good design is a feeling

70. THANK YOU
ALEX POOLE
alexpoole@mac.com
+
MAARTEN TAURIN
maarten.taurin@gmail.com