Petcube is a gadget that allows you to talk, watch and play with your pet from a smartphone. Successfully funded on Kickstarter at Nov 2013 and became most funded pet related project on croudfunding platforms ever

2. 80% of things that
surround us are not made
by God they are made
in China

3. The most successful pet related
product ever crowd funded
$251K

4. 12 people San-Francisco, US Shenzhen, CNKyiv, UA

5. Lean
Hardware
Startup*
T H E
* Cyril Ebersweiler
Haxlr8r

8. 2012 2013 2014
19K
0.46%
93K
0.59%
195K
1.59%
K I C K S T A R T E R H A R D W A R E P R O J E C T S
*source: https://www.kickstarter.com/year/2012?ref=footer#category
https://www.kickstarter.com/help/stats

9. I D E A P R O D U C T
Idea Mass productionPrototype Engineering
Sample
Small batch
Open hardware
toolkits
Crowd Funding Agile
Manufacturing
Quick prototyping
services

10. How HARD
can it be?
It’s called Hardware
because it’s Hard.

11. S O F T W A R E V S H A R D W A R E
- Fundrasing
- Branding
- Marketing
- Customer Service
- PR
Prototyping
1
Production
2
Scaling
3
- Software
- Planning
- Branding
- Problem solved
- Market timing/Strategy
- Software prototype
- Prototyping
- Industrial Design
- Firmware
- BSP
- GERBER
- CAD
- Suppliers selection
- Design for Manufacture
- Materials selection
- Sourcing
- Soft/Hard tooling
- Quality management
- Certification
- Testing
- Assembly
- China effect
- Crowdfunding
- Fullfilment
- Distribution

12. No business plan survives
contact with a customer
S T E V E B L A N K

13. No hardware plan survives
contact with a factory
C Y R I L E B E R S W E I L E R

14. How
long will
it take?
How much
money do
you need?

15. Prototyping
1
Production
2
Scaling
3
Bootstrap
Accelerators
+ Angels
Crowdfunding
+ Pre-Orders
Sales
+ VC investments
Bridge
of Death
3 Month — 2 Years 3 Month — 2 Years 1 Year +

16. Prototyping
1
Production
2
Scaling
3
Bootstrap
Accelerators
+ Angels
Crowdfunding
+ Pre-Orders
Sales
+ VC investments
Bridge
of Death
Accelerating in HAX
3 Month — 2 Years 3 Month — 2 Years 1 Year +

17. Hardware is less hard
with accelerator

18. 111 days program in Shenzhen
2 weeks demo is San Francisco
$50K for 5-10% of your company

19. 1
Intro to China,
factories, mentors,
other teams
2
Focus on the
prototype
3
Negotiating with
factories about mass
production
4
Product demo,
media coverage.
Maybe Kickstarter.

21. Concept (ID)
P L A N F O R H A R D W A R E S T A R T U P
Design-For-Manufacture (DFM)
Minimal Viable Product (MVP)
Complete Functional Product (CFP)
Mass production (MP)
Shipment
Retail

22. If you have any questions
feel free to contact me
C O N T A C T
alex@petcube.com
But that is not all…

24. info@petcube.com Petcube
Firmware
engineer
Head of
marketing
Graphic
designer
H I R I N G