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Sports management jay
1. Horwitz figured he'd get married out of NYU, have a family. He
wanted to be Pierre Salinger, the press secretary for John F.
Kennedy. That was his dream. He was a liberal activist. He once
campaigned for George McGovern, who lost worse than the '62 Mets.
Horwitz was going to change the world, not type out notes about
hamstring pulls.
But stuff happens, and there goes a lifetime. He majored in
journalism, got a job covering the Jets for the Herald News in Passaic
before turning to public relations. Joey Goldstein,the late PR guru,
recommended Horwitz - at the time, the SID at Fairleigh Dickenson -
for the Mets job because he was a kindred oddballwho thought
outside the batter's box. At FDU, Horwitz pitched stories to papers
about a one-armed fencer,a second basemanwho got hit by 128
pitches and a priest who played hockey.
He is 63, a lovable, frazzled soul among young millionaires from very
differentcultures. He could be the father to these players, and talks
like their proud, protective grandpa. He tells you that Jose Reyes is
remarkable for learning English on his own, and that Carlos Beltran
deserves creditfor stepping up and becoming a spokesmanthe last
couple of years. Everybodyis a saint, or at least a mensch.
It was the same story after the Cooter's incident in Houston, when a
handful of Mets were arrested.Horwitz went to court so many times
with those players that friends and family would see him on television
and ask if he was facing trial
SID= sports info director