Complementación de comunicaciones internas y externas - Capítulo 2 tema 3

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Comunicación orgazinacional: Complementación de comunicaciones internas y externas. Basado en el libro "Comunicación y organización" de Annie Bartoli.

Education

Comunicaciones externas de la empresa

• Clientes
Operativa • Proveedores
• Contratistas

• Gobierno
Estratégica • Empresas
• Competencia

• Publicidad, promoción
Notoria • Donaciones, patrocinios, escuelas
• Demostraciones, expos

Comunicación externa diaria de los empleados
El empleado necesita:

Comunicación global: balance interno y externo

Balance
• Nivel (externa/interna)
• Dicotomía (discurso/hechos)

Contenido
• Realidad
• Objetivos

El proceso
• Medios, agentes
• Retroalimentación

De lo formal a lo informal: Comunicación verbal
informal

Descansos

Incidental
Reuniones No debe ignorarse

Los jefes

Rumores

De lo formal a lo informal: Aportes y
complementación

Complementación de comunicaciones internas y externas - Capítulo 2 tema 3

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Complementación de comunicaciones internas y externas - Capítulo 2 tema 3

2. Comunicaciones externas de la empresa • Clientes Operativa • Proveedores • Contratistas • Gobierno Estratégica • Empresas • Competencia • Publicidad, promoción Notoria • Donaciones, patrocinios, escuelas • Demostraciones, expos

3. Comunicación externa diaria de los empleados El empleado necesita:

4. Comunicación global: balance interno y externo Balance • Nivel (externa/interna) • Dicotomía (discurso/hechos) Contenido • Realidad • Objetivos El proceso • Medios, agentes • Retroalimentación

5. Comunicación global: discursos Cultural Fáctico Identidad Personalidad •¿Quiénes somos? •¿Cómo hacemos las •¿Qué hacemos? •¿Qué nos interesa? •Pertenencia, identifica cosas? •Hechos, hechos y más •Nuestras ambiciones ción •Coherencia hechos •Relación social •Reconocimiento del forma, contenido •Primero interno, luego •Proyectos y beneficios cliente •Lema, motto, slogan externo •Expresión de los •Imagen valores de la emprea (logo, colores, sonido, etc.) Alianza Drive the Renault- Renault ZE change Nissan Renault F1

6. De lo formal a lo informal: Comunicación verbal informal Descansos Incidental Reuniones No debe ignorarse Los jefes Rumores

7. De lo formal a lo informal: Aportes y complementación

Complementación de comunicaciones internas y externas - Capítulo 2 tema 3

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