CrocoTime
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Crocotime is a software that monitors employee productivity and estimates unproductive time spent on social media and other distracting sites. It helps over 100 big clients improve work time productivity by up to 20%. The software can track individual employee usage down to the second on a single server for up to 1000 employees. It forecasts strong sales growth over the next 5 years, with profits of $20 million by year 5 as it expands its customer base to 8500 organizations. Crocotime's business model involves standalone licenses priced at an average of $12,000 per customer.
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CrocoTime
- 1. CROCOTIME Alexander Bochkin Founder, CEO at Infomaximum crocotime@infomaximum.com +79271760011 crocotime.com
- 2. OVERVIEW • We have over 100 big clients • Improving work time productivity up to 20%
- 3. PROBLEM • $650 billion is the cost of workplace interruptions such as misuse of social media (USA, 2013) • CrocoTime helps to find and eliminate unproductive site and program usage time
- 4. ADOPTED FOR BIG COMPANIES • Any report for less than second • Supports up to 1000 employees on a single server • Provides unproductive time by departments
- 5. DEMO
- 6. SALES AND MARKETING • We have 20 downloads each day • Promo: free use for 15 employees • Promo: half of market price • Have got 100 clients already
- 7. COMPETITION We can, it can’t It can, we can’t Сyclope Estimating unproductive time Document use monitoring DeskTime Estimating unproductive time for hierarchy Time by projects Spector 360 Estimating unproductive time Screenshots and keystrokes
- 8. BUSINESS MODEL • Standalone version. Pay for each employee in the license. • Average sell is $12000.
- 9. FORECAST Year 1 Year 2 Year 3 Year 4 Year 5 # of Customers 90 420 1700 4200 8500 # of Employees 8 20 50 90 200 Sales $1M $5M $20M $50M $100M Expenses $1M $4M $15M $35M $80M Profits 0 $1M $5M $15M $20M
- 10. TEAM • Alexander Bochkin, Ph.D., founder • Dmitry Ivanov, project manager • Alexey Gorin, system developer • Vladimir Mironov, Ph.D., system developer • Michail Shipov, web developer
- 11. STATUS AND MILESTONES Done • Site is launched • First sales Next • Make next 100 sales • Product feature: to deny special sites and programs
Editor's Notes
- 1) Business research firm Basex Explain the pain you solve or opportunity you exploit
- What makes you special? Why will you win? What are your unfair advantages? Why is the field tilted in your direction? It can be technology, relationships, founders. “We’re smart, hardworking, and really believe” doesn’t cut it. Everybody says that. Hightly unlikely that it’s patents too.
- This is the place to do a demo. Ten minutes is long enough. Try not to get sucked into a long demo so you can’t finish your presentation.
- How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.” Tactics, tactics, tactics--not wishful thinking
- Assume that the audience knows as much, and maybe more, about the segment as you do. If you say “we have no competition,” it usually means that you’re either (a) clueless or (b) addressing a market that doesn’t exist. The reason why you want to show what you can’t do is to build your crediblity. If you’ll admit how your competition is better than you, people are more likely to believe you when you discuss how you’re better than your competition.
- How will you make money? Don’t show multiple revenue streams and don’t try to make the point that you’re inventing a new way to make money. Take your best shot and run with it. The most important thing to explain is the assumptions in your business model and how they determined the financial projections in the previous slide.
- No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet. But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
- 3-4 key people. Highlights only. Use the logos of recognizable past employers. Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
- Where are you now? What are the next 2-3 big milestones?