1. By : Alex Johnson

2. Company Background
• Jim Jannard started the company in 1975
with only $300
• He had a simple idea of making products
that work better and look better than
anything else out there
• This challenged the limits of conventional
thinking, and that is what I wanted to
capture with my digital marketing
campaign

3. Target Audience
•
•
•
•
Male and Female
Ages 18-34
Middle class or above
Young, Social, Online Shoppers

4. The Big Idea
TO

5. Campaign
• SEO/SEM
• Contests
– Instagram
– Vine

6. Samples
• SEO/SEM – Appear at the top for top
searches for Holidays
– Ex. Sunglasses, Best Sunglasses, Snow
Goggles

7. Samples cont.
Contests
• Instagram
• Vine

8. Key Performance Indicators
• Google Adwords basically measure
themselves
• Vine – Number of Likes, Reposts
• Instagram – Number of Likes

9. Budget
• Most of money will be shelled out to
SEO/SEM
• Oakley has to be on top for all top key
searches at whatever cost during holiday
season
• Vine/Instagram – 100 Free pairs
– Approximately - $10,000

10. Summary
• SEO/SEM – Top search on all top
keywords for Oakley
• Vine Contest
• Instagram Contest
• Holiday Season Campaign
• Lots of money for a short period of time