Telecom Italia launched the Archimede project in 2008 to collect ideas from its 22,600 technology employees to enhance business processes and innovation. Archimede uses an online platform to allow employees from different backgrounds and locations to submit and comment on ideas. Ideas are evaluated by expert teams and the highest rated ideas are selected for implementation. Over time, Archimede expanded its reach within the company and improved participation and idea quality. It has resulted in process improvements, best practice sharing, and operational benefits for Telecom Italia.

1. GRUPPO TELECOM ITALIA
Enterprise 2.0
Paris 21/03/2013
‘Archimede’ project in Telecom Italia
Alessandra Pelagallo

2. 21th March 2013
Enterprise 2.0
Archimede

3. 21th March 2013
Enterprise 2.0
Archimede
Working in Technology - Operations Management division.
Responsible of the Archimede Project since 2008, from
concept to implementation
Welcome and thank you
Telecom Italia offers technological infrastructures and
platforms in which voice and data are converted into
advanced telecommunications services - as well as the
latest ICT and media solutions. In addition to its domestic
Italian leading position, the Group has a significant
presence in Latin America

4. 21th March 2013
Enterprise 2.0
Archimede
Are you sure…
… your experts’ideas are the only and best ones?
…you know your processes better than anyone else in your organization?
…you know every detail of the processes you manage?
…processes can’t get better and more efficient maybe just with little
adjustments?
…you don’t need a better knowledge sharing?
…you are using all available resources for your business value generation?
…NET- working is NOT-working?
Just to provoke…before telling you our
‘Archimede experience’

5. 21th March 2013
Enterprise 2.0
Archimede
Telecom Italia’s ideas’ contest to enhance
business innovation processes collecting
ideas directly from ~22.600 Technology
on field employees
Archimede: what it is
=

6. 21th March 2013
Enterprise 2.0
Archimede

7. 21th March 2013
Enterprise 2.0
Archimede
Different
backgrounds
Different
backgrounds
OPENOPEN
ACCESSACCESS
~20.000 employees~20.000 employees
Different skills and jobsDifferent skills and jobs
Hundreds of
different working
places
Hundreds of
different working
places
Archimede: the context
2008

8. 21th March 2013
Enterprise 2.0
Archimede
Archimede: how It was born
 Bottom up suggestions to enhance business processes
 Knowledge sharing - Best practices
 Direct and no- hierarchical communication between local
divisions and headquarter
HEADQUARTER LOCAL
DIVISIONS

9. 21th March 2013
Enterprise 2.0
Archimede
‘That is something NOT serious’
‘We already know everything we have to know’
‘There is not time to partecipate, people are working!’
‘I get processes’innovation from a pool of expert engeneers!’
Potential obstacles
‘I don’t partecipate – because nothing changes’
‘I already told my boss my idea but he didn’t like it’
‘The winners are always the same people!’

10. 21th March 2013
Enterprise 2.0
Archimede
1
TRANSPARENCY - QUALITY3
ENHANCE BUSINESS PROCESSES - EFFICIENCY2
Archimede: goals
INVOLVE PEOPLE

11. 21th March 2013
Enterprise 2.0
Archimede
Archimede: extending and expanding
2008 2009 2010 2011 2012
EXTENSION TO OTHER 2 DEPARTMENTSEXTENSION TO OTHER 2 DEPARTMENTS
Customer Care realease
Sales release
Sparkle release

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Enterprise 2.0
Archimede
Archimede: target and topics
TARGET
TOPICS
~22.6OO TECHNOLOGY EMPLOYEES
MAIN TOPICS DEFINED IN ADVANCE
I.E: 4 TECHNICAL BUSINESS RELATED TOPICS
+ 2 NON TECHNICAL

13. 21th March 2013
Enterprise 2.0
Archimede
Archimede: the ideas’ format
ISSUE
SOLUTION
BENEFITS
OPEN POINTS
 Partecipants can provide
solutions to other partecipants’
issues
 Interfunctional knowledge
sharing
Geographical interchange

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Enterprise 2.0
Archimede

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Enterprise 2.0
Archimede
Archimede: the 2.0 evolution of ideas
Comments
‘Likes’
‘SuperIdeas’
Invitations
Groups
Suggestions

16. 21th March 2013
Enterprise 2.0
Archimede
Archimede: what we got
Comments
24.087
AccessesUnique visitors 54.98410.767
Number of Ideas
15.582
2012
48%
target !
15% solutions/issues from different divisions !

17. 21th March 2013
Enterprise 2.0
Archimede
Archimede’s evolution:+ participation,+ quality
Archimede 5
Archimede 4
Archimede 3
Archimede 2
Archimede PerMutare
Archimede

18. 21th March 2013
Enterprise 2.0
Archimede
Archimede: the experts’ evaluation system
TRANSPARENCY
HOMOGENEITY ON EVALUATION
EVALUATION ON CLUSTERS OF IDEAS
INTERFUNCTIONAL
EXPERTS
EVALUATION
TEAMS
(1 PER TOPIC)
100%
IDEAS
EVALUATED
100%
IDEAS
EVALUATED
SELECTION OF BEST IDEAS
FOR DEPLOYMENT

19. 21th March 2013
Enterprise 2.0
Archimede
Archimede: the grading matrix
Gradingmatrix
Customer satisfaction
Cost savings
Time reduction
Implementability
Innovation
1 2 3 4 5
QUALITY
EFFICIENCY
Transparency TRANSPARENCY
Evaluation
Market impact EFFICACY
1 2 3 4 5 6 7 8 9 10
Parameters

20. 21th March 2013
Enterprise 2.0
Archimede
Archimede: participants’ evaluation system
 Voting – ranking
 Auto selection of best ideas
 ‘Jolly’ on winning ideas
Participants recognize quality!

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Enterprise 2.0
Archimede
Archimede: outcomes for the company
BEST PRACTICES
EXTENDED
BEST PRACTICES
EXTENDED
ACTION PLANSACTION PLANS
PROJECTS’FEEDBACK
ON A EXTENDED SAMPLE
IN A QUICK
AND CHEAP MANNER
PROJECTS’FEEDBACK
ON A EXTENDED SAMPLE
IN A QUICK
AND CHEAP MANNER
OPERATIONAL DETAILS
PROVIDED
OPERATIONAL DETAILS
PROVIDED
IDEAS’
IMPLEMENTATION
IDEAS’
IMPLEMENTATION
ORGANIZED
KNOWLEDGE SYSTEM
FOR NEW STARTS UP

22. 21th March 2013
Enterprise 2.0
Archimede
Archimede: impacts of ideas' implementation
EMPLOYEES PERSONAL EQUIPEMENTS/
ORGANIZATION
IT SYSTEMS
PROCESS INNOVATION
71% of awarded ideas!

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Enterprise 2.0
Archimede
Examples of ideas

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Enterprise 2.0
Archimede
Examples of ideas

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Enterprise 2.0
Archimede
Other ideas…International adoption
3.320 people in the company adopted 943 kids

26. 21th March 2013
Enterprise 2.0
Archimede
Archimede, lessons learned: it works!
•Top management commitment
•Detailed project plan – timing, goals, owners,
kpi…
•Brand awareness
• Successful project management
• Engagement
• Gamification
• Transparency
• Promise
• Capillary communication
• Feedback
• Participants are the most
important!
2008 2013

27. 21th March 2013
Enterprise 2.0
Archimede
THANK YOU
alessandra.pelagallo@telecomita
lia.it