9. 5
FINDING #3: QR BARCODE SCANNING GROWTH EXCEEDED 1200% IN THE
SECOND HALF OF 2010
QR Scanning Growth (2H 2010):
;<'-./**=*>'!"#$%&'?<6+/%=@6'A"/(B=.C'
$%#
$$#
$"#
,#
+#
*#
The Naked Facts: QR Barcode Scanning in 2H-2010
)#
(#
'#
&#
%#
$#
"#
!"#$%&'( )"*$%&'( +,-.$%&'( /0.$%&'( 123$%&'( 4,0$%&'(
!"#$%&'#(')#*%&+,'-./*01'23+,456.7'89:9'
Source: The Naked Facts: QR barcode Scanning in 2H-2010
Key Takeaways:
! QR barcode scanning grew an impressive 1200% from July to December 2010.
! Traffic peaked in Nov!10 due to the pre-Christmas rush and advertiser marketing
campaigns before a late December lull.
! Fully integrated QR campaigns (print, web, TV) have seen a steady increase since
10. 7
FINDING #5: 87% OF QR BARCODE SCANNING DELIVERS A REQUEST FOR
INFORMATION TO A MERCHANT
Types of Scans:
(''$%
-'$% "#$%
"'$%
#'$%
,'$%
The Naked Facts: QR Barcode Scanning in 2H-2010
&'$%
+'$%
*'$%
)'$%
"$%
('$% &$%
'$%
./01234561/%789:8;5;% <4=38/5;% >7?%78@628A5;%
Source: The Naked Facts: QR barcode Scanning in 2H-2010
Key Takeaways:
! QR scanning to receive information on a product or service is by far the most
popular type.
! Payment scans are still in the early-adopter phase accounting for only 5% of total
