(A) Many firms use a \"balanced scorecard\" to manage the performance of their third party transportation providers. Why? (B) What is TRP and why is it an important concept? Solution A balanced scorecard can be defined as a management system that is used in industry, business and government worldwide to monitor organization, to align business activities and to improve external and internal communication. Some firms use scorecard for the following reasons: (b) TRP stands for Television Rating Point and it is a tool that provides the information about programmes that are mostly viewed. It is important because of the following points:.