Company statistics•   Enterprise valued at 1400 Crore INR.•   EBIDTA – 250 Crore INR.•   Portfolio – Tubes for Oral Care ,...
Value Chain
1984                                                      1997       1982                                                 ...
Innovation• Procter & Gamble needs a fragrant tube, so that the customer can smell  the fragrance of the inner formulation...
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Strategist

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Strategist

  1. 1. Company statistics• Enterprise valued at 1400 Crore INR.• EBIDTA – 250 Crore INR.• Portfolio – Tubes for Oral Care , Cosmetics, Pharma & Hair Care.• Future plans – Flexible packaging in sachets and wafers and biscuit.• 5 billion tubes every year — an overwhelming 75 per cent of the total production.• Seventy per cent of that goes to oral care brands from the likes of Unilever, P&G and Colgate.• The remaining segments such as cosmetics, pharma, haircare and industrial, which has in recent times seen a 25 per cent jump in demand.• It produced 12,000 tonnes of flexible packaging in 2010-11 for Unilever, P&G, CavinKare, Britannia and Pillsbury through its 100 per cent subsidiary Packaging India Pvt Limited.
  2. 2. Value Chain
  3. 3. 1984 1997 1982 1993 First factory is setup Enters China via whollyESSEL PROPACK was Goes global, 1st for laminated tubes in owned subsidiary in established overseas JV in Egypt India Guangzhou 2003 2004 US entry by setting up 2000 1999 Acquisition of Arista greenfield operations Further expansion in European entry, JV in plastic tubes in Danville to supply China, Indonesia, Germa Dresden, Germany business in UK Laminated tubes to ny and South America P&G 2007 2006 2005 Greenfield facility in 2009 Acquisition of Acquisition of Poland for plastic and Disinvestment of specialty packaging TELCON laminated tubes, specialty medical device business in India packaging, UK in packaging in Uttarakhand business and medical devises Moscow & medical devices in business in US Singapore 2010 2011 4thunit in China inside Consolidation of Unilever plant, operations in Brownfield expansion Maxico, US in India
  4. 4. Innovation• Procter & Gamble needs a fragrant tube, so that the customer can smell the fragrance of the inner formulation by simply rubbing a particular spot.• Unilever’s Kissan jam requires a specially “packaged” tube where the product can be filled in high temperature of 90 degree Celsius.• Dabur Honey wants an “ultra-clear” transparent tube which is “as good as glass.”• Essel’s product innovation team has introduced “Etain” — a combo of Essel and Sustain. Etain tubes are made out of post consumer regrind. These are sourced from the popular milk jars from the US supermarkets as they are made out of natural high density polymers. It is then mixed with tube packaging materials for toiletries, cosmetics and dentifrice (read toothpastes) for players like Colgate.

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