The document provides information about Mahindra & Mahindra Ltd., an Indian multinational automobile manufacturing corporation. It discusses the company's history, products, financial performance, organizational structure, HR practices and culture. Specifically, it mentions that M&M has an annual revenue of ₹83,773 crore and focuses on segments like SUVs, pickup trucks, light commercial vehicles. It provides details on the selection process, training programs, benefits offered and career planning strategies at M&M. Overall, the document presents a comprehensive overview of M&M's business and operations.

1. Presented
by

2. Industry size and contribution in GDP
79%
3%
15%
3%
INDUSTRY SIZE
TWO WHEELER THREE WHEELER
PASSENGER VEHICAL COMMERCIAL VEHICAL
SERVICE
SECTOR ,
56.90%
AGRICULTURE
SECTOR,
17.45%
AUTOMOBILE
SECTOR, 7.10%
OTHER
SECTOR,
17.70%
CONTRIBUTION IN GDP BY ALL SECTOR

3. Historical Growth rate of automobile sector, reasons and
porter’s five forces model 3
15.5
16
16.5
17
17.5
18
18.5
19
19.5
20
20.5
2012 2013 2014 2015 2016
Growth rate of automobile
sector
COMPITITIVE
RIVALRY(HIGH)
THREAT OF
NEW
ENTRANCE(L
OW)
SUBSITUTE
PRODUCTS(L
OW)
BARGANING
POWER OF
SUPPLIER(HI
GH)
)
BARGANIN
G POWER
OF
CUSTOMER
S(LOW
• The industry has attracted
Foreign Direct Investment (FDI)
worth US$ 17.40 billion during
the period April 2000 to June
2017
• Availability of car loan at low
interest rate
• Government of India extended
support to the industry by
increasing custom duty on
CBUs of commercial vehicles
from 10 per cent to 40 per
cent and reducing duty on
chassis for ambulance
manufacturing from 24 per
cent to 12.5 per cent
• Government of India aims to
make automobiles
manufacturing the main driver
Reasons of growth

4. Company snapshot and history of company
Type-public
company
Industry-automobile
industry
Headquarter-
Mumbai
Maharashtra
Area served-
worldwide
CEO- Anand
Mahindra
Products-
automobiles
Revenue-₹83,773
crore (2017)
Operating income-
₹8,793 crore
Net income-₹2,592
crore
Total assets-₹61,239
crore
Number of
employee-39276
Parent-Mahindra
group
4

5. Swot analysis of the product
5Strengths
• MARKET LEADER IN
MULTIPLE
AUTOMOTIVE
SEGMENTS
• EXCELENT
PRODUCTS
ACCORDING TO
INDIAN ROAD
CONDITIONS
• STRONG RESARCH
AND DEVELOPMENT
Weaknesses
• OVERDEPENDENCE ON AUTOMOTIVE INDUSTRY
• PRODUCT RECALLS AFFECTS BRAND IMAGE
• GEOGRAPHIC DEPENDENCE
Opportunities
• GROWTH IN INDIAN AUTOMOTIVE INSUSTRY:
• INCREASING DEMAND FOR HYBRID ELECTRIC
VEHICALS
• EMERGING NATIAON
Threats
• COMPETITION IN THE AUTOMOTIVE INDUSTRY
• COMPETITION IN OTHER BUSINESSES PUT
PRESSURE ON M&M
• STRINGENT REGULATION

6. Products of the company 6

7. List of market competitor and market share
Volkswagen India,
1.64%
Nissan Motor
India, 1.88%
Honda Cars, 6.88%
Renault India,
4.43%
Toyota Kirloskar
Motor, 4.70%
Ford Motor India,
3%
Tata Motors,
5.60%
Mahindra &
Mahindra , 7.75%
Hyundai Motors,
16.72%
Maruti Suzuki,
47.38%
7
Competitor list of Mahindra
Maruti Suzuki
Honda cars
Toyota
Ford motors
Hyundai motors
Renault India
Nissan motors
Tata motors
Volkswagen

8. SWOT analysis of product
8
Strengths
• Very high Premium
look in very affordable
price.
• High demand of SUV cars.
• Inside space is very big.
• Comes with smart Hybrid technology which reduce the fuel efficiency.
• Strong distribution and service network.
• Strong backing by the Mahindra and Mahindra brand.
Weaknesses
• No automatic variant segment.
• The engine of the Quanto has 3 cylinders which is smaller than the engines which are
normally present in the cars these days.
• Interior quality is very low.
• 3/5 rating by customers.
Opportunities
• The look is very premium but Mahindra and Mahindra can think about the quality.
• To capture market SUV, share to provide better to better features.
• Favorite segment of current youth.
• Leveraging the presence in SUV segment to extend brand
Threats
• Other international company’s product like Hyundai Creta, Renault Capture, Maruti.
• Product innovations and frugal engineering by competitors.
• Increasing fuel cost.
• Government policy.
• New technology comes in market

9. 4 P’s of the product
9
product
• Mahindra quanto
• Air conditioner
• Power steering
• Remote trunk
opener
• Foldable rear seat
• Cd player
• Adjustable seat
Price
• C8 (1493cc),MANUAL ,DIESEL -
8.56 LAKH
• C6(1493cc),MANUAL,DIESEL -
8.04 LAKH
• C4 (1493cc)MANUAL, DIESEL-
7.56 LAKH
• C2 (1493cc)MANUAL,DIESEL-7.56
LAKH
• 4X4(1493cc)MANUAL DIESEL-7.0
LAKH
Place
• Company website
• Company showroom
• Cardekho.com
• Other online platform
promotion
• Free check-up trade
• Discount given on the spot
• Free test drive
• Warranty claim
• Free service
• Gift scheme
• Provide free accessories

10. SEGMENTATION
 Demographic
 Psychographic
 Behavioral
STP and PLC of
product
TARGETING
 Targeted the
middle class
segment families,
Price conscious
people who wants
more facilities with
an affordable
price, adults who
want to buy their
first car.
POSTINING
 Positioning as an
affordable premium
SUV car in Maruti
Suzuki company
 .As a fuel efficient
car providing a
comfortable drive.
 As a more
technological &
user friendly car.

11. Gross profit and net profit margin and direct and
indirect cost 11
10.49
10.07
9.03
7.74
0
2
4
6
8
10
12
2017 2016
AMOUNT
YEARS
Gross profit and net profit
gross profitnet profit margin net profit margin Column1
2017 (cr.) 2016 (cr.) Change (cr.)
DIRECT COST
Cost of Material Consumed 20913.11 19373.16 1539.95
Purchase of Stock in Trade 10893.63 10409.26 484.37
Change in Inventories -4.01 -215.80 -219.81
Other expenses 4755.04 4485.26 269.78
total 36557.77 34051.88 2074.29
INDIRECT COST
Employee Benefit Expenses 2595.37 2342.15 253.22
Finance Cost 145.58 155.29 -9.71
Depreciation & Amortization Expenses 1327.16 1108.61 -1118
Other Expenses 4755.04 4485.26 269.9
Total 8823.15 8091.16 -604.59

12. Fixed asset added during the year ,working capital
and debt equity ratio 12
Assets Year %
Chan
ge
2017 2016
Tangible
Assets
28801.2
8
26080.
66
10.43
%
Intangible
Assets
2902.07 2395.8
2
21.13
%
Total
Fixed
Assets
31703.3
5
28476.
48
11.33
%
Mar 17 Mar-16 Mar-15 Mar-14
Mar-
13
Total Current
Assets
12,455.
99
11,633.
20
10,128.
21
11,288.
92
8,943.
43
Total Current
Liabilities
9,458.9
5
10,693.
67
8,974.2
7
8,766.7
9
8,150.
39
Working Capital
2,997.0
4
939.53
1,153.9
4
2,522.1
3
793.04
Mar
17
Mar-
16
Mar-
15
Mar-
14
Mar
-13
Long Term
Borrowings
2,233.
99
1,495.
42
2,514.
13
3,744.
42
3,17
2.44
Equity Share
Capital
296.8
1
296.3
2
295.7
295.1
6
295.
16
Debt Equity
Ratio
7.53 5.05 8.50 12.69
10.7
5

13. Organization chart
13
Director & CEO
HR MANAGER
SALES
MANAGER
HR EXECUTIVE
TRAINER
SHOWROOM
MANAGER
CORPORATE
MANAGER
NETWORK
MANAGER
CUSTOMER CARE
MANAGER
EDP MANAGER
ACCESSORIES
MANAGER
REGISTRATION
MANAGER
FINANCE
MANAGER
ACCOUNTS
MANAGER
BACK OFFICE
MANAGER
TRUE VALUE
MANAGER
ADMIN
MANAGER
SALESDATA ENTRY
ITEVALUATORINSURANCECASHIER

14. JD and JS marketing, finance and human resource
post on online job portals
Marketing Finance
14
JOB DESCRIPTION JOB SPECIFICATION
 Title: Marketing Head,
 Location: Mumbai,
Maharashtra.
 Summary: Responsible
of reaching targets fixed
by company, related to
new acquisitions and
yearly reductions Lead
generation. Resolve
Customer complaints
regarding sales and
services.
Help in the area
related to AMPL
promotion
 TIME: Full time job
 Experience: 12-18 years
 Qualification: B.tech/B.E
+(MBA)
 PG: Marketing as
specialization
 Skills: Negotiation skills,
communication skills,
Networking skill, decision
making skill. Deep
knowledge of domain and
field.
JOB DESCRIPTION JOB SPECIFICATION
 Title: Financial Manager
 Location: Delhi
 Summary: responsible for
finance department, they
produce financial reports,
direct investment activities,
and develop strategies and
plans for the long-
term financial goals of their
organization
 Time: full time job
 The Candidate should have
experience in Financial sector
 Qualification: B.COM, BBA,
M.COM, MBA Any other
diploma in finance
 Experience: 1 to 3 year in
finance sector
 Skills required: commercial
and business awareness.
Excellent communication and
presentation skills.an
analytical approach to work.
High numeracy and sound
technical skills.

15. Human resource JD &JS and skills required
JOB DESCRIPTION JOB SPECIFICATION
 Title: senior HR executive
 Location: Pune
 Summary: responsible for
ensuring that department
employees are well-versed in
their areas of expertise. The
various disciplines of HR require
expertise in compensation,
benefits, safety, payroll,
recruiting and training.
 TIME: FULL TIME JOB
 The Candidate should have
experience as HR.
 Qualification: B.COM, BBA,
M.COM, MBA(HR) Any other
diploma in human resource.
 Experience: 2 to 5 years
 The ability to communicate.
Communications are at the core
successful HR management,
Excellent judgment, Sensible,
honest ethics, Great negotiation
skills Strong multitasking abilities
15
REQUIREMENT
SOURSE OF
COMPAY
 Consultants
 Online Job sites
 Employee referrals
 Campus recruitment
 Job fair
 Walking interview

16. Selection process and induction program
16
screening
application
Selection
tests
technical
interview
Medical
Selection
decision
Reference and
Background
checks
Job Offer
Contract Of
Employment
joining kit
Induction program
Overview of the company.
Building and understanding
Understanding the company
Product range and positioning of each
segment
Understanding the basics in the
automobile
Role of financing as a sales tool and the
various financing option available
Ensuring personal effectiveness

17. Types of training provide by Mahindra and Mahindra and
performance appraisal model of company
Skill training
Professional and
legal training
Quality training
Technical
training
Soft skill training
Team training
17
360 DEGREE
FEEDBACK
REPORT
PEERS
CUSTOMERS
MANAGER

18. Employees benefits provided by company
INSURANCE,
HEALTH AND
• Health insurance
• Life insurance
• Vision insurance
• Disability insurance
• Dental insurance
FINANCIAL AND
RETIREMENT
• Pension plan
• Retirement plan
• Stock options
• Performance bonus
FAMILY AND
PARENTING
• Work from home
• Childcare
• Unpaid extended leave
• Maternity leave
VACATION
LEAVE
• Unpaid extended
leave
• Maternity leave
• Bereavement
leave
• Others benefits
18

19. Career planning and organization culture
• Candidate sourcing hiring
process automation agent-led
video interviews predicting
new hire performance
Onboarding reference
information personal
coaching
Objective setting capacity
predictions predicting
performance team fit
psychometrics
Payroll and benefits automation
engagement monitoring
Promote employees at
performance basis in
organization
Retention and attraction analytics
absences and accident prediction
fraud detection
Monitoring base supervision of
employee activities
Outplacement pension
administration alumni and
boomerang hire sourcing
19

20. Organization culture in Mahindra and Mahindra
20

21. MD & CEO Anand Mahindra inspirational quotes
21
“The opportunity to raise the quality of life is the
biggest business opportunity going”