1. HEART SPOTTERS
A web-based health ecosystem that communicates health
risk seamlessly, enables customizable healthy choices, and
leverages existing clinical and online networks for
galvanizing behavior change
Risk Score Interactive Choices Online Communities
Screening Locations Customizable Plan Health & Fitness Deals
Risk Gradients Tracking Heath Nearby Clinicians
Personalized motivation
Points, discounts, and prizes

2. YOUR RISK
 Approximate Risk
 Rating for age
 Risk gradient
 Screening Location
 Google maps integration
 Reminders and location
information via email
 Receive redeemable points for
prizes through WellCoin
 Accurate Risk
 Rating for age
 5-year risk rating

3. YOUR PLAN
 Healthy Choices Options
 Integration with risk score
 Customizable and interactive
choices
 Create a “Healthy Choices”
resource plan
 CDC exercise guidelines
 USDA SuperTracker
 Federal smoking cessation
resources
 ChooseMyPlate

4. YOUR NETWORK
 Online Communities
 Sparkpeople community groups
 Facebook and Twitter integration
 Physician Network
 National Committee on Quality Assurance directory with Google Maps
 Patient-centered medical home (PCMH)
 Heart/Stroke Recognition Program (HSRP)
 Health and Fitness
 Groupon affiliate program partnership
 Sparkpeople personalized health and fitness plan
INTRINSIC MOTIVATION
 Point reward system
 Further navigation through app and healthy behavior earns users points
 Online health currency through WellCoin integration
 Redeemable services, deals, and opportunities
 Featured deals and products
 Sparkpeople Personalized health and fitness plan
 Groupon health and fitness deals
 Heart Spotters sponsored prizes for completing risk score

5. DISTINGUISHING AND NOTABLE FEATURES
 Highly Accessible
 Web-based platform
 Optimized for desktop and mobile use
 Not restricted to solely smartphone users
 Visually engaging
 Intuitive risk and health choice plan UI for more engaging user experience
 Designed for multiple health literacy levels
 User Friendly
 Username login optional for quick assessment
 Remembers previously entered data and changes UI accordingly (Cookies)
 Motivating behavior
 Risk score and healthy choice integration into risk gradient
 Customizable “Healthy Choices” plan for personal resources
 Coordination solutions
 Partnership with established online communities and health care entities
 Sparkpeople
 WellCoin
 Groupon
 National Committee on Quality Assurance
 Harvard Medical School-affiliated clinics and health professionals