Internship report on promotion strategy of d2h

1. Internship report
presentation on Promotion
strategy of d2h

2. sales manager, Gorakhpur
Management Trainee: AJAY
KUMAR VERMA
MBA FINAL YEAR (BIET
JHANSI)

3. Under the guidance of Mr
Arun Gupta Area head Sales
Manager Videocond2h,
Gorakhpur
Mr. Depinder Singh Circle head HR Videocond2h

4. VIDEOCON LTD
• Videocond2h company is third largest picture tube
Manufacturer in the world.
• CEO of videocon :Mr Anil khera
• Business area; Consumer electronics, home
appliances,oil , Power, telecommunication,DTH
• Videocond2h introduce the first redio frequency
remote in India
• Videocond2h is the first indian media company
listed in NASDAQ.

5. Project objectives
• To present information about Videocon d2h to
consumers, dealers and others.
• To increase consumer demand for videocond2h.
• Attract new customers
• To find out whether the current promotional strategy are
effective in creating awareness among people
• Add new dealers
• To find out what type of ad the customer like
• To suggest a new way of promotion for the company
based on people awareness about the brand d2h.

6. Research methodology
• A group of 05 members are in the team.Everyone are
given to different places, everyone did survey at their
given area.we survey the retailers and gathering
information about videocond2h.Then we are going to DTH
customer for their opinion on DTH service.The
questionnaire we prepare for the company.
• Calculate display show of d2h at shop where I did survey.
Collecting the data of actual monthly sales of d2h at
every shop.Find the problem facing by the dealers to
selling videocond2h.Find the customer response by
asking to owners of the retailers.Check the demo at shop.

7. Type and method of promotion
• ’. Push, Pull or a combination of the two. A push
promotional strategy makes use of a videocond2h
sales force and trade promotion activities to create
consumer demand for a videocond2h product. It
involves convincing trade intermediary channel
members to push the product through the
distribution channels to the ultimate consumer via
promotions and personal selling efforts. The company
promotes the product through a reseller who in turn
promotes it to yet another reseller or the final
consumer.

8. Promotion mix
They are:-
• 1. Advertising
• 2. Personal Selling
• 3. Sales Promotion, and
• 4. Awareness through POP DISPLAY

10. Promotion
strategy
Brand awareness through
umbrella display, conversation
with people in vindeswari
apartment in Gorakhpur

11. Analysis and interpretation of
survey
•
• Analysis of Padari Bazaar, Gorakhpur City
• Resuls:
• If we see the new connection of videocond2h is leading All of DTH
companies,
• if we talk about d2h recharge sale then Tata sky is leading All of the DTH
companies.
• Of course we analysing the Gap in Tata sky and videocond2h, Tata sky is
already established brand in market till 2007 while videocond2h entered in
the market after 2009.So the number of consumer of Tata sky is greater
than Vd2h hence the recharge sale show higher.
• If we talk about current situation of new connection then videocond2h is
leading position in City.

12. Videocond2h Ltd
Office
Gorakhpur
Telephonic conversation with
Dealers to convince about sales
promotion through info
regarding new offer, discount and
personal selling

13. • TRATEGY OF VIDEOCOND2H is used to increase the sales of
a VD2Hproduct. Interactions between the videocond2h
brand and the customer are performed by a brand
ambassador ABHISHEK BACHHAN or promotional model
who represents the videocond2h in physical environments.
Brand ambassadors promotional models are hired by a
videocond2h company, which in turn is booked by the brand
to represent the Videocond2h or its service. Person-to-
person interaction, as opposed to media-to-person
involvement, establishes connections that add another
dimension to promotion. Building a community through
promoting goods and services can lead to brand loyal

14. Suggestions
• During the survey when I talked to people who are DTH user and dealers they
provide me Important information and I have noticed some facts by observation on
DTH as -
• 1-Tata sky brand image on consumer's mind is established before all brand entered
the market.
• 2-Videocond2h company do not work on rural areas for its brand promotion.
• 3-Only Tata sky is leading the all DTH in promotion, advertisement, and service
quality with low price channels package.
• 4-I have noticed that in City circle of Gorakhpur videocond2h is on competition with
Tata sky and Airtel.
• 5-But ifwe talked about rural areas videocond2h company didn't reach to
consumers knowledge.
• 6-Approx 70%of DTH service users are from rural areas,then videocond2h company
why not considered to promote , advertised their brand, in rural areas . It's urgently
need to make strategy for promotion

15. My experience
• I'm happy to Videocon D2H for giving me this opportunity and
providing place form to undergo training and get the valuable
knowledge of D2H industry.
• Videocon D2H project was totally a sales and marketing
project hence it helped me to practically understand the
operations and processes in D2H.
• The company helped to understand various schemes. company
also helped to understand every step of their competitors in
the market.
• During the survey I came to know their real competition
between the major players of D2H industry. It helped to
understand the future of D2h industry with its opportunity and
threats.

16. My achievement in Vd2h
• I have completed personal survey through face to face about 50 DTH retailers
and 300 consumer's .
• I have done sales promotion through telephonic conversation about 100 dealers
to convincing, awareness of new offer, discount.
• I have done videocond2h promotion through personal interview, telephonic
conversation,POP DISPLAY, advertisement ,d2h Brand awareness to consumer's
mind .
• I have also tried to convince many people to become videocond2h user and
finally they become. I have also successful to convince one videocond2h user for
multi connection.
• I have also find out, 10 people who want to become member as to open
videocond2h outlet and finally 03 of them open a videocond2h new outlet
during my internship period.
• I have filled approx 460 CAF( CUSTOMER AGREEMENT FORM ) IN 05 days ,our
Target was 600CAF FORM IN 05 DAYS.

17. Job profile
09am to 07pm
Lounch time 01pm to 02pm