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Presentation on hul 'pureit'


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Presentation on hul 'pureit'

  1. 1. Good Morning<br />
  4. 4. COMPANY PROFILE<br />Date of Establishment 1933 <br />Revenue 4275.18 ( USD in Millions ) <br />Market Cap 591452.8929621 ( Rs. in Millions ) Hindustan Lever House,165/166 Back bay Reclamation, Mumbai-400020, Maharashtra<br />Management Details Chairperson - Harish Manwani <br /> MD - Nitin Paranjpe <br /> Directors - A Narayan, Ashok K Gupta, C K<br /> Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Gopal Vittal, Harish Manwani, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai<br />Business Operation Household & Personal Products <br />Background Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) <br /> company, a leader in home & personal care products and foods & beverages. <br /> HUL's brands are spared across 20 distinct consumer categories, touching <br /> lives of every 2 out of 3 Indian. It has employee strength over 150000 &1200 <br /> managers. It has created widespread network through its 2000 suppliers <br /> & associates.<br />Financials Total Income - Rs. 208102.045 Million ( year ending Mar 2009) <br /> Net Profit - Rs. 25007.057 Million ( year ending Mar 2009) <br />Company Secretary Ashok K Gupta <br />
  5. 5. S.W.O.T ANALYSIS<br />
  6. 6. HISTORY OF WATER DIVISION<br />Launched in Chennai : end 2003<br />Started national launched in beginning 2007<br />On date national launched completed<br />Present in all states<br />Total field force of 8000+ across the country.<br />Already protected 15 millions lives<br />The Dream<br />PROTECT<br /> one billion<br /> lives<br /> SAVE<br /> one million<br /> children<br />
  7. 7. PRODUCTDETAILS<br />4 stages of purification<br /><ul><li>Micro Fiber Mesh- Remove particulate >10micron.
  8. 8. CCT- Removes <10micron impurities, cyst and pesticides.
  9. 9. Germ kill Processor- Kill viruses and bacteria.
  10. 10. Polisher- Removes excess chlorine , odour and gives transparent great tasting water.</li></li></ul><li>Eureka Forbes (Aqua Sure)<br />Tata (Swatch)<br />Usha Brita (water guard SF 620T)<br />Usha Brita (Water Guard)<br />Usha Brita (Max SF)<br />Eureka Forbes (Aqua Guard Classic)<br />COMPETITORS<br />
  11. 11. Research objective<br />The idea behind carrying out this research in Meerut city was:<br />To analyze the reason of existing customer to prefer HUL Pureit.<br />
  12. 12. RESEARCH METHODOLOGY<br />Type Of Research<br />Descriptive Research: The major purpose of descriptive research is description of the state of affairs as it exists at present. <br />Sampling<br /><ul><li>Sample area- Shastri Nagar, Jagriti Vihar,Vashundra colony,</li></ul> Vidya Nagar (Meerut).<br /><ul><li>Sample size- 100 Respondents.
  13. 13. Sampling- Simple Convenience Sampling.</li></ul>Collection Of Data<br /><ul><li>Primary source
  14. 14. Secondary source</li></ul>Instrument used<br /><ul><li>Questionnaire
  15. 15. Schedules
  16. 16. Websites (WWW.Pureit water . Com)
  17. 17. HUL Pure it Pamphlets
  18. 18. IKYA Magazines</li></li></ul><li>DATA ANALYSIS AND INTERPRETATION<br />
  19. 19. Which model of pureit you use ?<br /> 5 people using compact<br />58 Classic<br />37Autofill.<br />
  20. 20. Why had you given preference for purchasing pureit? <br />16 people prefer Pureit because it does not consume electricity.<br />31 prefer for lower price. <br />12 Technology.<br />41 prefer for Health & Safety <br />
  21. 21. From where had you purchased your Pureit ?<br />30- bought from private retail outlet.<br />12- from company’s zone office which locate near from his house.<br />58-by home delivery.<br />
  22. 22. Have you used any water purifier before pureit ?<br />Yes 37 <br />No 63<br />
  23. 23. How will you rate pureit compare to used product ?<br />Much Better 24 <br />Better 12<br />Same 1<br />Worst 0<br />
  24. 24. What is your opinion regarding running cost & maintenance cost for pureit? <br />76- low cost on it.<br />21- average cost .<br />3- high cost on maintenance & running cost.<br />
  25. 25. What type of service facility for complain do you use ?<br />22-customer use Toll free number for complain.<br />46-Customer use zone office Toll number.<br />Only 10 customer like on-line facility for complain.<br />
  26. 26. How much delay in complaint addressal & service addressal is found by you ?<br /><ul><li>32- customer received addressal service a in one day .
  27. 27. 39- customer received addressal in two day.
  28. 28. 5- customer received addressal three days also.
  29. 29. Only2customer found a delay of four days.</li></li></ul><li>By Using which mode you find fast service<br /><ul><li>53-Company zone Office which locate near his house
  30. 30. 19-Toll Free No.
  31. 31. 4-Online</li></li></ul><li>
  32. 32. Cost Comparison across purification method<br />
  33. 33. Findings<br />People bought Pureit because it do not consume electricity.<br />People likes due to it low price & low cost of its running & maintenance.<br />Customer prefer it due to its good after sale service.<br />Customer prefer it due to its Home delivery facility.<br />
  34. 34. RECOMMENDATIONS<br /><ul><li>There should be Service centers in the market because those people who do not live at home in day prefer to service center.
  35. 35. Company should open its Company’s showroom.
  36. 36. Company should extend warranty period from 6 months to one year.
  37. 37. Company should provide free one filter with system or provide the filter at least price possible.</li></li></ul><li>LIMITATIONS<br />Non-cooperating customers.<br />Short period of time.<br />Sample size is too small.<br />Study confined to Shastri Nagar, Jagriti Vihar, Vidya nagar, Vashundra colony (Meerut)only.<br />
  38. 38. Bibliography <br />Data has been collected from various sources:<br /><br /><br /><br />HUL PURE IT Pamphlets<br />IKYA Magazines<br />
  39. 39. ANNEXURE<br />QUESTIONNAIRE<br /><ul><li>I Ajay Kumar Tripathi Student Of MIET Conducting A Research on the topic “ Getting Consumer feedback from the Existing customer of Pureit.
  40. 40. Q1. Which model of pureit you use ?</li></ul> Compact ( ) Classic ( ) Autofill ( )<br /><ul><li>Q2 Why had you given preference for purchasing pureit?</li></ul> not consume electricity ( ) Lower Price ( ) Technology ( ) Health & safety ( )<br /><ul><li>Q3 From where had you purchased you pureit?</li></ul> Private retail outlet( ) Zone office ( ) By home delivery( ) <br /><ul><li> Have you used any water purifier before Pureit?</li></ul> Yes ( ) No ( )<br /><ul><li> How will you rate pureit compare to used product?</li></ul> Much better ( ) Better ( ) Same ( ) worst ( )<br /><ul><li>Q4 What is your Opinion regarding running cost & maintenance cost for pureit ?</li></ul> Low cost ( ) Average ( ) high ( )<br /><ul><li>How frequently do you need to change the filter in your purifier?</li></ul> 6 months ( ) Once in a year ( ) More than a year ( ) Please specify your Pureit name …………………..<br /><ul><li>What type of service facility for complain do you use ?</li></ul> Online ( ) Toll free ( )<br /><ul><li>How much delay in complaint addressal & service addressal is found by you ?</li></ul> One day ( ) Two days ( ) Three days ( ) four days ( )<br /><ul><li>By using which mode you find fast service ?</li></ul> Company zone office ( ) Toll free no. ( ) Online ( ) Direct DTH person ( )<br /><ul><li>PERSONAL DETAILS
  41. 41. NAME: CONTACT NO:</li></ul> Thanks for your cooperation.<br />
  42. 42. ANY QUESTION ?<br />
  43. 43. T<br />Thank You<br />T<br />