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MARKETING FOR RETAILERS
Ajay Tejwani
Ajay@DMSapiens.com
March 29, 2016
San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 2
RETAIL CHALLENGES
Build a Single View of Customer Data
Analytics – Convert data to insights
Real-time Organization
Streamline back office
San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 3
RETAIL TRENDS
Everyone Of A Kind
Real Brand Engagement
The Everything Expectation
Real-Time Becomes Real Important
Brands Will Continue To Get More Emotional
High-End Shoppers Expect High-Tech Shopping
Experiences
San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 4
BRANDING
OUR DIFFERENTIATOR: BRAND EXPERTISE
The Asset Brand Model
San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 5
MARKETING EXCELLENCE
CORPORATE
HEADQUARTERS:
San Antonio Technology Center
3463 Magic Drive Suite, T1
San Antonio, TX, 78229, USA
INTERNATIONAL OFFICES IN
DUBAI, INDIA AND RUSSIA

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Marketing for Retailers

  • 1. MARKETING FOR RETAILERS Ajay Tejwani Ajay@DMSapiens.com March 29, 2016
  • 2. San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 2 RETAIL CHALLENGES Build a Single View of Customer Data Analytics – Convert data to insights Real-time Organization Streamline back office
  • 3. San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 3 RETAIL TRENDS Everyone Of A Kind Real Brand Engagement The Everything Expectation Real-Time Becomes Real Important Brands Will Continue To Get More Emotional High-End Shoppers Expect High-Tech Shopping Experiences
  • 4. San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 4 BRANDING OUR DIFFERENTIATOR: BRAND EXPERTISE The Asset Brand Model
  • 5. San Antonio Technology Center Suite T1, San Antonio, TX 78229 www.dmsapiens.com 210-582-5842 5 MARKETING EXCELLENCE
  • 6. CORPORATE HEADQUARTERS: San Antonio Technology Center 3463 Magic Drive Suite, T1 San Antonio, TX, 78229, USA INTERNATIONAL OFFICES IN DUBAI, INDIA AND RUSSIA