This webinar will explain the Optimal Product Process seven phase product management lifecycle, a standard based on the ProdBOK created by the Association of International Product Management & Marketing. Every product goes through this lifecycle (whether the company realizes and/or acknowledges it), and for every phase there are key questions and decisions that must be taken into account.
Phases covered will include:
Additionally, the webinar will cover the nine key documents that contain the critical decisions that must be made in order for a product to succeed. If a company leaves out any of these and doesn't consider the critical issues they risk product failure.
Documents covered will include:
1. Business Case
2. Market Needs (also called market requirements)
3. Product Description (also called product requirements)
4. Market Strategy
6. Beta Plan
7. Launch Plan
8. Marketing Plan
9. End of Life Plan