The document discusses market research approaches for two groups, GIP ICX and GIP OGX. It notes exponential growth in GIP and financial stability as major focuses. It asks questions about the time between raises and matches, the number of raises versus realizations, and the ratio of serviced to unserviced clients/stakeholders. For GIP ICX, it lists conducting market research by searching online, using referral systems and alumni networks, doing reverse raising, market analysis, and cramming HR. For GIP OGX, it lists searching online, using referral networks, doing MDPs with companies in different countries, and keeping the employee pool in mind.

1. Hello =)

2. Note:
•Exponential growth in GIP.
•Financial Stability.
•Major Focus across AI : GIP
OGX

3. Review Revisited
• Time between a Raise and a Match?
• Huge number of raises, but
realizations?
• Ratio of Clients/Stakeholders
serviced to not serviced?

4. Market Research
in GIP

5. WHAT is Market
Research?

7. WHAT is usually done?
GIP ICX GIP OGX
• Let’s Google it! • Let’s .net it!
• LinkedIn • Adhoc raising
• Referrals • Referrals

9. GIP ICX
• Let’s .net it!
• Referral System
• Alumni
• Reverse raising
• Market Analysis
• Cram HR

10. GIP OGX
• Let’s Google it!
• UR
• MDPs with companies.
• Eg: Nigeria and Netherlands-Telecom.
• Hungary and Egypt-SEO.
• Keeping in mind the EP Pool.

11. Questions??