Harley Davidson | Chasing new generation customer

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Harley is a highly respected brand in the motorcycle industry; however, with companies like Yamaha, Suzuki, and Honda creating cheaper, sleeker and faster bikes, their sales are declining. Basically, the Motor Company is having a communication problem.

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Harley Davidson | Chasing new generation customer

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I have attempted a brand analysis of one of the giants in Automobile sector: Harley Davidson. This analysis is done keeping in mind the Indian market. The brand is doing great globally but to get dominance in the Indian market, it needs to understand India's consumer behavior because India is not like any other market. They need to be more flexible in their framing their strategic plans. The competition between HD and Royal Enfield is exciting for the consumers as well as marketers. Well, i wish that the best marketer may win!

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